Best Email Marketing Software for Small Business Uk

We have thoroughly scoured the internet to discover the best email marketing tools for small businesses in the United Kingdom.

As a small business owner, you understand the importance of reaching your target audience with personalized and impactful email campaigns. But with a plethora of options available, it can be a daunting task to select the right software that aligns with your business needs.

We've identified a handful of top contenders that offer a range of features, from customizable templates to automation and CRM integration. But which one will emerge as the ultimate choice for your small business?

Keep reading to uncover the ideal email marketing software that could revolutionize your business communication strategy.

Key Takeaways

• Constant Contact is a popular choice for small businesses in the UK due to its intuitive platform, easy navigation for beginners, and robust features.
• Other email marketing software options for small businesses include AWeber, iContact, Drip, and Omnisend, each offering unique features and benefits.
• AWeber stands out with its marketing automation tool, landing page builder, CRM platform, and mobile-responsive email templates.
• iContact offers customizable plans, support from strategic advisors, scalability, special rates for non-profit organizations, and customized plans for high-volume senders.

Mailchimp

We've found that Mailchimp offers a wide range of integrations and a user-friendly interface, making it a popular choice for small businesses in the UK. Small businesses can seamlessly integrate Mailchimp with e-commerce platforms like Shopify, WooCommerce, and Magento, streamlining their email marketing efforts. With a plethora of pre-designed templates and the option to create custom ones, Mailchimp provides small businesses with the tools to create visually appealing email campaigns that resonate with their target audience.

Moreover, Mailchimp's automation tools enable small businesses to save time by setting up automated emails based on customer behavior or specific triggers. This not only increases efficiency but also allows for personalized communication with customers, leading to higher engagement and conversions. Additionally, Mailchimp offers detailed analytics to track the performance of email campaigns, providing valuable insights that can inform future marketing strategies.

For small businesses in the UK, Mailchimp's free tier, which allows for up to 12,000 emails per month, makes it an attractive option, especially for those operating on a limited budget. Furthermore, the platform's flexible pricing options cater to businesses with varying needs and resources, making it a versatile choice for small business email marketing.

GetResponse

Small businesses in the UK seeking an alternative to Mailchimp's offerings may find GetResponse to be a user-friendly and cost-effective email marketing solution. GetResponse provides a platform that's easy to use, making it suitable for small businesses looking to streamline their email marketing efforts without a steep learning curve.

The inclusion of a marketing automation tool allows for targeted and personalized communication with customers, while the drag-and-drop builder simplifies the process of creating visually appealing emails. Additionally, GetResponse offers a range of features such as a landing page builder, A/B testing, and autoresponders, enabling small businesses to execute sophisticated marketing campaigns. The software also integrates with various platforms, further enhancing its utility for small business owners looking to centralize their marketing activities.

Moreover, GetResponse is known for its responsive customer support, providing assistance when needed. With a 30-day free trial and flexible pricing plans, small businesses can explore the platform's capabilities without a significant upfront investment, making it a compelling option for those seeking an email marketing solution tailored to their needs.

ConvertKit

ConvertKit specializes in providing creators with tools to effectively manage email lists and convert contacts into revenue. It offers features such as drip email campaigns and customizable opt-in forms. ConvertKit's focus on drip email campaigns allows users to send targeted and personalized content to subscribers over time, increasing engagement and conversion rates. The platform also provides easy-to-use templates for creating custom opt-in forms, helping businesses to grow their subscriber lists and capture valuable leads. Additionally, ConvertKit's automation workflows enable users to streamline email marketing campaigns, saving time and effort while ensuring subscribers receive relevant content at the right time. ConvertKit's user-friendly interface and robust features make it an ideal choice for small businesses in the UK looking to elevate their email marketing efforts. With its integrations with various platforms and excellent customer support, ConvertKit empowers businesses to create effective email marketing campaigns that drive results.

Sendinblue

We're excited to highlight the features and benefits of Sendinblue for small businesses.

With its user-friendly platform and automation tools, small businesses can easily create and manage their SMS and email marketing campaigns.

The integration with various platforms and affordable pricing plans make it a valuable option for businesses looking to optimize their marketing efforts.

Features of Sendinblue

Sendinblue offers a user-friendly platform with drag-and-drop design blocks, making it suitable for businesses relying on SMS and email marketing. The software provides essential features for small businesses, such as automation tools, workflow templates, and AI algorithms for optimal email timing.

Additionally, Sendinblue offers a free plan with branding, while its paid plans start at £15 per month, catering to businesses with varying needs and budgets. The platform integrates with various systems, providing access to email templates and contact database features, streamlining the email marketing process for small businesses.

With these capabilities, Sendinblue equips small businesses with the necessary email marketing tools to engage customers effectively and drive business growth.

Benefits for Small Businesses

Small businesses can leverage Sendinblue's affordable pricing and user-friendly platform to streamline their email marketing efforts and engage customers effectively. With plans starting at just £15 per month and a free option available, small businesses can access advanced features without breaking the bank.

The easy-to-use interface and drag-and-drop design blocks make crafting email campaigns a breeze, even for those with limited technical expertise. Additionally, the platform's automation tools and AI algorithms enable small businesses to optimize their email timing and engagement, saving time and resources.

Sendinblue's multi-channel marketing capabilities further cater to small businesses looking to integrate SMS and email marketing. Overall, Sendinblue offers small businesses an accessible and versatile email marketing software that can help them reach and connect with their customers in a meaningful way.

Constant Contact

We've found that Constant Contact offers a range of features that can significantly benefit small businesses.

The software's user-friendly interface, image library, and marketing tools make it easy for beginners to create impactful email campaigns.

With customizable templates and subscription or pay-for-use premium features, Constant Contact provides businesses with the tools they need to connect directly with their customers.

Features of Constant Contact

Constant Contact offers a comprehensive range of features designed to meet the email marketing needs of small businesses in the UK. With Constant Contact, businesses can enhance their online presence, engage with their customer base, and drive growth through targeted email marketing campaigns. Some key features include:

• Professional Email Templates: Access a wide variety of customizable templates to create professional-looking emails.
• List Segmentation: Target specific customer groups based on their preferences and behavior, allowing for more personalized and effective campaigns.
• Marketing Automation: Streamline marketing efforts with automated email workflows, saving time and ensuring consistent communication with customers.

These features empower small businesses to create impactful email marketing strategies, nurture customer relationships, and ultimately drive business growth. Constant Contact's user-friendly interface makes it an ideal choice for businesses looking to master their email marketing efforts.

Benefits for Small Businesses

With an intuitive platform and a wide range of robust features, Constant Contact offers small businesses an easy-to-use solution for their email marketing needs.

The software provides essential benefits for small businesses, including easy navigation for beginners, an image library, reporting, tracking, and ad integration.

The email automation feature saves time and effort, allowing small businesses to streamline their marketing campaigns. Additionally, the ability to set up drip campaigns and conduct A/B testing enables businesses to optimize their email marketing strategies effectively.

Constant Contact's seamless integration with Shopify stores is particularly advantageous for small businesses with e-commerce platforms.

These benefits cater to the diverse needs of small business owners, empowering them to effectively reach and engage with their customers through email marketing.

AWeber

AWeber simplifies email marketing for small businesses, offering a range of features to design professional emails, nurture leads, and segment contacts, with both free and pro plans available.

AWeber serves as a comprehensive email marketing software, providing small businesses with the tools they need to succeed in their email marketing efforts. Some key features and benefits of AWeber include:

• Marketing Automation Tool: AWeber offers robust automation features, allowing small businesses to create targeted and personalized email campaigns that engage and convert leads.
• Landing Page Builder: AWeber includes a user-friendly landing page builder, enabling small businesses to create custom landing pages that complement their email marketing efforts and drive conversions.
• CRM Platform: AWeber provides a built-in CRM platform, empowering small businesses to manage their customer relationships effectively and gain valuable insights into their audience.

AWeber's seamless integration with ecommerce platforms further enhances its appeal for small businesses looking to streamline their email marketing efforts and drive revenue. With mobile-responsive email templates and advanced analytics, AWeber equips small businesses with the necessary tools to achieve success in their email marketing endeavors.

Icontact

Curious about how iContact can revolutionize your small business email marketing strategy?

iContact offers a comprehensive email marketing platform that's ideal for small businesses. With customizable plans and additional features that can be tailored to suit specific business needs, iContact provides a user-friendly and accessible solution for businesses of all sizes.

The availability of premium plans, which include the support of a strategic advisor and social marketing consultant, ensures that customers receive personalized assistance to optimize their email marketing efforts.

Moreover, as a small business grows, iContact allows for scalability with its range of additional features and services. This makes it an attractive option for businesses looking to expand their email marketing strategies as they grow.

Additionally, iContact offers special rates for non-profit organizations, making it a suitable choice for charitable and community-focused small businesses.

For high-volume senders, iContact also provides customized plans tailored to their specific requirements, ensuring that businesses can efficiently manage and send large volumes of emails.

Drip

Drip offers a range of features tailored to streamline sales funnels and marketing automation.

We'll be looking at its capabilities, pricing options, and how it integrates with CRM systems.

Let's explore how Drip can benefit small businesses in the UK.

Features of Drip

With its streamlined sales funnel and marketing automation capabilities, Drip is an ideal solution for bloggers, e-commerce businesses, and digital marketers.

The features of Drip include:

• Email segmenting to target specific audiences with tailored content.
• Visual workflow builder for creating and managing complex drip campaigns.
• 14-day free trial allowing exploration of its automated email tools before commitment.

Drip's intuitive interface and user-friendly tools make it an ideal choice for small businesses seeking to enhance their email marketing strategies. Additionally, upgraded paid plans offer more advanced features and support options, catering to the evolving needs of businesses.

Pricing Options

Drip offers a range of pricing options that are designed to accommodate the specific requirements of small businesses. The platform provides a 14-day free trial, allowing users to explore its features before making a commitment.

Drip's pricing plans are flexible, allowing for easy scalability based on the number of subscribers and email volume. This caters to the varying needs of bloggers, e-commerce businesses, and digital marketers, ensuring that they can choose the plan that aligns with their specific requirements.

The pricing includes features such as email segmenting and a visual workflow builder, providing excellent value for businesses seeking top-tier email marketing services at different price points.

Integration With CRM

The versatility of Drip's pricing options extends seamlessly into our discussion of its integration with CRM, providing small businesses with a comprehensive solution for targeted and personalized email marketing efforts.

Drip's integration with CRM acts as a powerful tool for businesses to synchronize contact information and effectively reach customers via email. This integration facilitates the automation of marketing emails, allowing businesses to nurture leads and customers through personalized and timely communications.

Additionally, the seamless integration with CRM empowers businesses with advanced analytics and reporting capabilities, providing valuable insights into customer engagement and behavior.

With Drip's CRM integration, businesses can create comprehensive customer profiles, enabling tailored and effective email marketing strategies.

Omnisend

Omnisend offers small businesses in the UK a comprehensive marketing automation platform, designed to streamline customer engagement through email, social media, and SMS channels. This email marketing platform is particularly well-suited for ecommerce stores, with features like abandoned cart recovery and built-in social media sharing. The platform's drag and drop interface makes it easy to create visually appealing emails without needing coding skills. For businesses looking to try out the platform, Omnisend provides a free trial, followed by a pay-per-month model for continued use. The software's segmentation feature ensures that the right message reaches the right audience at the right time, maximizing the impact of marketing efforts. Additionally, Omnisend offers free professional email templates, saving businesses time and resources when creating engaging content. With subscription or pay-for-use premium features, businesses can tailor their experience based on their specific needs, making it a flexible option for small businesses looking to enhance their marketing strategies.

Moosend

Moosend offers budget-friendly and user-friendly email marketing software solutions tailored for small businesses in the UK. The platform provides essential tools for creating and automating campaigns while enhancing customer engagement.

The platform assists in the creation of landing pages, newsletter campaigns, and subscription forms, catering to the diverse marketing needs of small businesses. Moosend's automation features enable businesses to streamline their marketing efforts, saving time and resources.

The integration of interactive content further enhances customer engagement and response rates, ensuring that small businesses can effectively connect with their target audience. Moreover, Moosend offers customizable solutions, allowing businesses to upgrade and expand their email marketing capabilities as they grow and evolve.

With its affordability, accessibility, and diverse marketing features, Moosend stands out as a valuable email marketing software option for small businesses in the UK. It empowers them to execute effective and targeted marketing strategies.

ActiveCampaign

ActiveCampaign offers a range of features that cater to personalized email marketing and CRM needs. We'll explore its pricing options and the seamless integration it offers with other business tools.

Let's see how ActiveCampaign can help small businesses streamline their email marketing efforts and drive growth.

Features of ActiveCampaign

Offering personalized email marketing for over 130k customers, ActiveCampaign provides no-code app building, advanced email marketing tools, and CRM integration.

The features of ActiveCampaign include:

• Segmentation tools for targeted and personalized email campaigns
• Predictive analytics to anticipate customer behavior and optimize email content
• Mobile responsive designs for effective engagement across devices

ActiveCampaign's comprehensive features cater to the specific needs of small businesses, enabling them to create tailored and impactful email marketing campaigns.

With its diverse functionality, ActiveCampaign empowers businesses to efficiently manage customer relationships, automate marketing processes, and drive engagement through personalized and mobile-responsive email communication.

Pricing Options

After exploring the features of ActiveCampaign, it's important to consider the various pricing options available for small businesses looking to utilize its comprehensive email marketing tools and CRM integration.

ActiveCampaign offers a free plan for up to 500 contacts with limited features, making it a great option for small businesses just starting with email marketing.

For those requiring more advanced capabilities, there are paid plans with pricing based on the number of contacts. These paid plans provide unlimited emails, in-depth reporting, automation features, and integrations with over 850 apps.

The flexibility of ActiveCampaign's pricing options allows small businesses to scale their email marketing efforts according to their specific needs, making it an attractive choice for those seeking a tailored and cost-effective solution.

Integration With Other Tools

Seamlessly integrating with various ecommerce platforms, CRMs, and other business tools, ActiveCampaign provides a comprehensive solution for small businesses seeking to streamline their marketing efforts. This integration with other tools allows for a seamless flow of data and communication across different platforms, enhancing the overall efficiency of the online business.

ActiveCampaign offers API access for custom integrations with specific tools or systems, ensuring that businesses can tailor their marketing strategies to their unique needs. Additionally, the software provides integration with popular apps like Shopify, WooCommerce, and Magento, offering small businesses the flexibility to work within their existing tech stack.

This level of integration empowers businesses to effectively manage their marketing efforts, from access to email templates to choosing the right channels for communication.

Benchmark Email

Benchmark Email provides a user-friendly drag-and-drop email builder, making customization easy for small businesses in the UK. This feature is particularly beneficial for small business owners who may not have extensive experience with email marketing. Additionally, the platform offers automation tools to streamline email marketing campaigns, saving time and effort for businesses. With a variety of customizable email templates, Benchmark Email caters to the diverse needs of small businesses, allowing for professional and personalized communication with customers. Furthermore, the detailed analytics and reporting provided by Benchmark Email enable business owners to track the success of their email campaigns and make informed decisions for future strategies. In terms of affordability, Benchmark Email offers pricing plans suitable for small businesses, making it a cost-effective choice for those looking to enhance their email marketing efforts.

MailerLite

We found MailerLite to be a user-friendly email marketing software that offers a range of customizable templates and automation tools, making it a cost-effective choice for small businesses in the UK.

• MailerLite provides a user-friendly drag-and-drop editor, simplifying the process of designing emails without requiring extensive technical expertise.
• The platform offers customizable email templates to suit various business needs, allowing for consistent and professional communication with customers.
• With its automation tools, businesses can streamline their email marketing campaigns by setting up triggers based on customer information, ensuring timely and relevant content delivery.

MailerLite also offers detailed analytics, allowing businesses to monitor the success of their email campaigns.

Additionally, the availability of a free plan for businesses with up to 1,000 subscribers makes it an attractive and cost-effective option for small businesses looking to engage in newsletter campaigns and effectively manage their customer contact and content.

Brevo

Brevo, priced at £16 per month for its starter package, offers small businesses a suite of email marketing features. These features include automation tools, a drag-and-drop editor, and campaign analysis. With Brevo, small businesses can effectively automate their email marketing efforts. This helps to save time and resources while reaching their audience with personalized content.

The platform also provides robust email tracking capabilities. This allows businesses to monitor their email deliverability and engagement metrics closely. This level of insight is crucial for optimizing campaigns and enhancing brand awareness.

Moreover, Brevo's lead generation tools enable businesses to capture and nurture leads. This contributes to the growth of their customer base. By leveraging these features, businesses can enhance their marketing strategies and drive conversions.

Brevo's intuitive drag-and-drop editor further simplifies the email creation process. This allows businesses to craft visually appealing and impactful campaigns without requiring extensive design skills.

Campaigner

Moving from Brevo to Campaigner, small businesses in the UK gain access to advanced email personalization tools and a user-friendly drag-and-drop editor, enhancing their ability to create impactful and targeted email campaigns.

Campaigner offers advanced segmentation, allowing businesses to target their audience based on geo-location and buying behavior. Additionally, the software provides 24/7 support, ensuring that businesses have access to assistance whenever needed.

With its starter plan starting from £42 per month, Campaigner offers an affordable option for effective email marketing, making it suitable for small businesses looking to maximize their resources.

Moreover, Campaigner's intuitive interface helps businesses save time and money by streamlining their email marketing efforts, enabling them to focus on other aspects of their operations.

The inclusion of landing pages further expands the potential of Campaigner, providing businesses with a comprehensive platform to enhance their marketing strategies.

– Is the Same Email Marketing Software Suitable for Both Small and Large Businesses?

Yes, the same email marketing software large business can be suitable for both small and large businesses. Many email marketing platforms offer customizable features and scalability to meet the needs of businesses of all sizes. It’s important to choose a platform that can accommodate the growth and needs of your business.

Frequently Asked Questions

What Is the Best Email Software for Small Business?

We believe the best email software for small businesses offers:

• User-friendly features
• Customizable templates
• A free plan option

It should also provide:

• Marketing automation tools
• A landing page builder
• A free trial period for testing

Additionally, focusing on:

• Drip email campaigns
• Helping creators grow their email lists

can be beneficial. Considering:

• SMS marketing
• Personalized email features

with tiered pricing plans tailored to different business types is also important.

What Is the Best Tool for Email Marketing?

The best tool for email marketing depends on factors like budget, business type, and platform integrations.

Mailchimp offers a good variety of templates and analytics.

GetResponse is user-friendly and budget-friendly with automation features.

ConvertKit focuses on helping creators with drip campaigns.

SendinBlue is suitable for SMS and email marketing.

Each tool has its strengths, so consider your specific needs when choosing the best one for your business.

Is Klaviyo Better Than Mailchimp?

Oh, the eternal battle of Klaviyo vs. Mailchimp!

Klaviyo's advanced segmentation and personalized send-outs are a hit, scoring high ratings.

Meanwhile, Mailchimp boasts 250+ integrated marketing features and is loved for its Shopify, WooCommerce, and Magento integrations.

Klaviyo offers a free plan and pricing based on contacts, whereas Mailchimp has a free tier for up to 12,000 emails per month.

It's a tough call, but both have their own charms!

Which Is Better Brevo or Mailchimp?

We think Mailchimp is better for small businesses due to its user-friendly interface and a wide range of integrated marketing features.

However, Brevo's advanced CRM suite and email marketing tools make it a strong contender.

The choice ultimately depends on specific business needs and budget.

Both platforms offer valuable features, so it's essential to weigh the pros and cons based on individual requirements.

Is Email Marketing Software for Small Business in the UK Worth the Cost for Freelancers?

For freelancers in the UK, investing in email marketing software can be valuable. With competitive freelance email marketing rates, small businesses can establish a professional email presence, create targeted campaigns, and track performance. The cost is worth it for freelancers looking to expand their reach and grow their client base.

Conclusion

In conclusion, Mailchimp, SendX, Sendinblue, Campaign Monitor, and AWeber are the top email marketing software options for small businesses in the UK.

Each platform offers unique features and benefits, making it easier for businesses to reach their target audience and drive engagement.

Whether it's customizable templates, automation, or personalized tools, these software options provide everything a small business needs to succeed in their email marketing efforts.

Natali

Natali – Editor in Chief (Strategy and Mastery, AI Expert) Natali, our Editor in Chief, is the driving force behind our content’s strategic direction. With a keen eye for detail and a deep understanding of market trends, Natali ensures that our content is top-notch and strategically aligned with our client’s goals. Her expertise in AI helps to seamlessly integrate advanced technology into our marketing strategies, pushing the boundaries of conventional marketing.