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Palmetto Publishing says From CEO to Exit: The Ultimate Payday for Pest Control & Lawn Care Owners is now available. Written by three CPAs and M&A advisers, the business fable covers valuations, deal preparation, due diligence and the personal decisions involved in selling a company.
Palmetto Publishing has released From CEO to Exit: The Ultimate Payday for Pest Control & Lawn Care Owners, a business fable intended to help home services owners prepare for a sale. The book, by Daniel S. Gordon, Brian Post and Matt Gordon, follows fictional business owners through decisions about valuation, advisers, competing offers and whether to sell or keep a company in the family.
The book is the latest title from the principals behind PCO Bookkeepers & M&A Specialists. Palmetto’s announcement describes the authors as three certified public accountants with experience in pest control and lawn care transactions. The release says their work has involved more than $2 billion in transactions; it does not provide a breakdown or independent documentation for that figure.
The story continues the fictional account of Michael and Peter Hall, a father-and-son team introduced in Dan Gordon’s earlier book, From Technician to CEO. In the new installment, private equity firms and industry consolidators approach the Halls as their pest control business grows. With guidance from an adviser named Stan, they consider the company’s value, how to prepare it for market and whether selling is the right choice.
According to the publisher, the narrative covers sell-side deal structure, tax planning and post-sale transition, as well as assembling an advisory team, handling due diligence and comparing offers. The book is aimed at pest control, lawn care and home services businesses generating $1 million to $50 million or more in annual revenue, including owners who are several years from a possible exit and those already receiving acquisition approaches.
Preparing Owners for a Sale
A business sale can affect an owner’s finances, employees and family plans, while the process itself can involve specialized financial and legal work. The book’s stated purpose is to make some of those steps more accessible through a fictional case rather than a conventional technical guide. That format may help owners recognize questions to raise with professional advisers, though the release does not establish that reading the book alone is sufficient preparation for a transaction.
The announcement also speaks to owners weighing options in a sector where buyers are approaching some businesses. It says consolidation is accelerating across home services, but supplies no data on deal volume, buyer activity or market growth. The book is therefore a resource offering from industry advisers, not evidence by itself of the pace or scale of consolidation.
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A Follow-Up to an Earlier Business Fable
From CEO to Exit follows From Technician to CEO, which introduced the Hall family in a story about developing a pest control business. This new volume shifts the focus from building and managing a company to evaluating an eventual sale. Its fictional plot provides a framework for discussing decisions that owners may encounter during an M&A process.
The authors’ professional background is central to the publisher’s description of the book. Daniel S. Gordon is identified as a CPA and Certified Exit Planning Advisor who previously owned and sold a pest control company and served as a CFO. Brian Post is described as having advised pest and lawn care owners on financial and operational strategy. Matt Gordon is a CPA whose experience includes audit, advisory work, internal controls and financial reporting. These biographies are provided by the publisher.
The release lists Amazon and Barnes & Noble as purchase options and identifies Palmetto Publishing as the publisher. It gives October 20, 2026, as the publication date while also describing the book as now available. The announcement does not specify whether that date refers to a particular format or edition.
“The book guides pest control and lawn care company owners through the complex process of selling the businesses they spent decades building.”
— Palmetto Publishing
Details Beyond the Announcement
The release does not provide independent evidence for the authors’ stated transaction experience or the claim that consolidation is accelerating across home services. It also does not include pricing, page count, format-specific availability details or reviews of the book. The publication date listed as October 20, 2026, sits alongside the announcement’s statement that the title is already available; the release does not explain that timing.
The book’s discussion of tax planning and deal terms is described at a high level. The publisher does not say whether it is intended to replace individualized advice from accountants, attorneys or M&A professionals, and no specific transaction results or outcomes for readers are provided.
Where Owners Can Find It
Palmetto’s announcement directs readers to Amazon and Barnes & Noble to purchase the book and to PCO Bookkeepers & M&A Specialists’ website and social channels for information about the authors. The release lists the three authors as available for interviews. It does not announce a launch event, future edition or additional release date.
For owners considering a sale, the book presents its topics as a starting point for understanding the process. The next step in any individual transaction would depend on the company’s circumstances and the advice of professionals working with that owner; the announcement does not describe a standard timetable or promise a particular sale outcome.
Key Questions
What is From CEO to Exit?
It is a business fable published by Palmetto Publishing about pest control and lawn care owners weighing a company sale. The story follows father and son Michael and Peter Hall as they consider valuation, advisers, offers and succession choices.
Who wrote the book?
The authors are Daniel S. Gordon, Brian Post and Matt Gordon, all identified in the announcement as CPAs. Gordon is also identified as a Certified Exit Planning Advisor.
Who is the book intended for?
The publisher targets owners of pest control, lawn care and home services businesses, particularly companies with annual revenue from $1 million to $50 million or more. The intended readers include owners planning years ahead as well as those already receiving acquisition offers.
What topics does the guide cover?
The release says the book addresses valuation, sell-side deal structure, tax planning, due diligence, competing offers and post-sale transition. It presents these topics through a fictional story rather than as a conventional technical manual.
Where is the book available?
Palmetto says the title is available through Amazon and Barnes & Noble. Its announcement lists October 20, 2026, as the publication date but does not clarify the relationship between that date and its statement that the book is now available.
Source: prnewswire.com
