Mailchimp has emerged as a top choice in the realm of email marketing, drawing in over 14 million users from around the globe.
But how do we edit an existing campaign in Mailchimp? It’s not uncommon to find ourselves in a situation where we need to tweak or update a campaign, and knowing the ins and outs of making those changes can be crucial.
So, let’s discuss the step-by-step process of editing an existing campaign in Mailchimp and ensure that our email communications are always on point and effective.
Key Takeaways
- Accessing and locating campaigns in Mailchimp involves logging in, navigating to the “Campaigns” section, and using search and filter options to find the desired campaign.
- Making changes to campaign content can be done by replicating the campaign for editing, testing and proofreading future campaigns, and using Mailchimp’s Email Designer and Classic Email Editor.
- Adjusting the sending schedule can be done by selecting the campaign, clicking “Edit” and adjusting the sending schedule for better engagement, both for regular campaigns and automation campaigns.
- Finalizing and reviewing changes is important, including thorough review of adjustments, checking email content and links, reviewing subscriber list and segmentation, sending test emails, and reviewing settings before resuming delivery.
Accessing Campaigns in Mailchimp
To access campaigns in Mailchimp, simply log in to your account and navigate to the ‘Campaigns’ section in the top menu.
Once there, you can easily find the campaign you want to edit. Click on the campaign to open it.
If you need to make changes to your emails, click on the ‘Edit’ button. Mailchimp provides an intuitive interface for editing your campaign content, including text, images, and links.
Additionally, if you want to set up automation for your campaign, you can access email and chat support, or refer to the help articles available in the Mailchimp knowledge base.
In case you encounter any issues with the delivery settings of your campaign, our support team is readily available to help you resolve them.
Locating the Campaign to Edit
After accessing campaigns in Mailchimp, the next step is to locate the specific campaign you want to edit. To do this, go to the ‘Campaigns’ section in your Mailchimp account. Here, you’ll see a list of all your existing campaigns. You can use the search bar to look for a specific campaign by its name or scroll through the list to find it.
If you have a large number of campaigns, using the search bar can be the quickest way to locate the campaign you want to edit. Once you have found the campaign, click on it to open the editing options.
If you’re looking for a specific type of campaign, such as an email, automation, or queue campaign, you can use the filter options provided by Mailchimp to narrow down the list and locate the campaign you want to edit more efficiently.
Making Changes to Campaign Content
Making changes to campaign content requires careful consideration and adherence to Mailchimp’s limitations and workarounds. Once a campaign is sent, editing the content is restricted. However, a workaround involves replicating the campaign and sending it to a specific segment for content editing. It’s important to note that the campaign page and URL have specific restrictions for editing. Additionally, renaming sent campaigns within the Mailchimp account is possible, offering some flexibility for changes.
When making changes to campaign content, it’s crucial to thoroughly test and proofread future campaigns before sending them. Once a campaign is sent, it can’t be stopped or altered in the database. However, on premium plans, it’s possible to cancel sent campaigns, and this action can be tracked to identify recipients.
For making changes to the content of a campaign, Mailchimp’s Email Designer and Classic Email Editor are valuable tools. These allow for seamless editing of the content before sending it to the queue for recipients. When utilizing automation in campaigns, ensuring the accuracy of content is essential to avoid any issues once the campaign is sent.
Adjusting the Sending Schedule
We can adjust the sending schedule for a campaign in Mailchimp to optimize its delivery timing for better engagement.
To do this, navigate to the ‘Campaigns’ section and select the existing campaign you want to edit. Click ‘Edit’ and then ‘Resend to non-openers’ or ‘Edit Recipients’ to make changes to the recipients or sending schedule.
If the campaign is an automation, it can be edited by clicking on ‘Edit Workflow’ and then adjusting the sending schedule accordingly.
When adjusting the sending schedule, you can choose to send the campaign immediately, on a specific date and time, or use the ‘Optimize’ feature to send it at the best time for each recipient based on their past engagement.
If the campaign is currently active, you can pause it before making any changes to the sending schedule. Once the adjustments are made, the campaign can be set back to active to ensure it follows the updated sending schedule.
Finalizing and Reviewing Changes
Once the sending schedule has been adjusted to optimize delivery timing, the next step is to finalize and review the changes made to the campaign in Mailchimp.
After editing the campaign, it’s crucial to thoroughly review all the adjustments to ensure accuracy and effectiveness. Double-check the email content, subject line, images, links, and any personalization to confirm that they align with the intended message.
Additionally, review the subscriber list and segmentation to ensure that the right audience is targeted.
If the campaign was paused for editing, it’s essential to carefully review the changes before unpausing it. After finalizing the edits, consider sending a test email to yourself or a colleague to review the layout and functionality on different devices and email clients.
If the campaign is part of an automation, review the settings and ensure that the automation is properly queued and ready to deliver to subscribers.
At this stage, it’s also important to consider the impact of the changes on the active subscribers and the automation queue. Confirm that the changes won’t disrupt the flow for subscribers who are already in the automation queue.
Once everything has been thoroughly reviewed and finalized, unpause the campaign to resume delivery to the intended recipients.
Frequently Asked Questions
How Do I Edit an Existing Email Campaign in Mailchimp?
Sure, we can edit an existing email campaign in Mailchimp by following these steps:
- Navigate to the Campaigns section in Mailchimp.
- Select the campaign we want to modify.
- Click on the Edit button to make changes to the content, design, or recipients.
- Make the necessary adjustments.
- Save the changes.
- Send the updated campaign to our subscribers.
How Do I Edit an Existing Landing Page in Mailchimp?
Editing an existing landing page in Mailchimp involves:
- Accessing the campaign
- Pausing it
- Making desired changes
- Resuming the campaign
Remember, the URL is editable up to two times. We advise thorough testing, proofreading, and checking all links before hitting send.
Cancelling a campaign is possible with a Premium plan, allowing tracking of recipients for canceled campaigns.
These precautions are essential for successful campaign management.
How Do I Change the Title of a Campaign in Mailchimp?
We change a campaign title in Mailchimp by navigating to the Campaigns section, selecting the desired campaign, and clicking ‘Pause’ to make edits.
Then, we can modify the email design by clicking ‘Edit HTML’ or adjust the send time by clicking ‘RSS feed.
After making changes, we click ‘Next’ and ‘START RSS’ to unpause the campaign with the updated title.
Thorough testing and proofreading before sending is crucial, as campaigns can’t be altered once sent.
How Do I Use an Existing Template in Mailchimp?
Oh, using an existing template in Mailchimp is a breeze. We just select ‘Campaign’ in the sidebar, pick the template we want, and voila! We’re off and running.
It’s like magic. But seriously, it’s a simple process that helps us get our campaigns out there efficiently. Plus, we can customize to our heart’s content.
It’s a game-changer for sure.
Conclusion
In conclusion, editing existing campaigns in Mailchimp is a breeze. By accessing the campaign, making necessary changes, and finalizing with a thorough review, you can ensure your email content is top-notch.
Remember to thoroughly test and proofread before sending to avoid any mistakes. With these simple steps, you can easily edit and update your campaigns to perfection.
Natali – Editor in Chief (Strategy and Mastery, AI Expert) Natali, our Editor in Chief, is the driving force behind our content’s strategic direction. With a keen eye for detail and a deep understanding of market trends, Natali ensures that our content is top-notch and strategically aligned with our client’s goals. Her expertise in AI helps to seamlessly integrate advanced technology into our marketing strategies, pushing the boundaries of conventional marketing.
