Our team has been reviewing different marketing automation platforms, and a common topic in our conversations is the cost of using ActiveCampaign. It’s clear that their pricing options cater to a diverse range of users, including solo entrepreneurs, small teams, and large corporations.
However, understanding the specific features and add-ons for each plan is crucial for making an informed decision. It's not just about the base price; it's about getting the most value for our investment.
That's why I think it's important to delve into the details and compare ActiveCampaign costs with its competitors to see what aligns best with our needs.
Key Takeaways
- ActiveCampaign offers pricing plans tailored to different business sizes, including Lite, Plus, and Enterprise.
- The Lite plan starts at $9/month and is suitable for solopreneurs looking for effortless marketing automation.
- The Plus plan starts at $49/month and provides excellent customer experiences for small teams.
- The Enterprise plan starts at $229/month and offers personalized marketing at scale for larger organizations.
ActiveCampaign Pricing Plans Overview
ActiveCampaign offers a range of pricing plans tailored to different business sizes. This includes the Lite plan for solopreneurs, the Plus plan for small teams, and the Enterprise plan for larger organizations. Customizable options are also available upon request.
The Lite plan, starting at $9 per month, is ideal for solopreneurs seeking effortless marketing automation. It includes marketing automation for 1 user, a 10x contact email send limit, and 1,000 marketing contacts.
For small teams, the Plus plan, starting at $49 per month, provides excellent customer experiences for 3 or 5 users. It also offers a higher contact email send limit and the same 1,000 marketing contacts.
Larger organizations can benefit from the Enterprise plan, starting at $229 per month. This plan offers personalized marketing at scale for 10, 5, or 15 users. It also includes a higher contact email send limit and 1,000 marketing contacts.
Additionally, ActiveCampaign provides a wealth of advanced features, including custom reports, integrations, and services. This makes it a comprehensive and cost-effective solution for businesses of all sizes.
With its flexible pricing and feature-rich plans, ActiveCampaign caters to the diverse needs of Marketing Professionals and Sales teams. It empowers them to achieve their goals effectively.
Cost Breakdown by ActiveCampaign Features
When evaluating the cost breakdown by ActiveCampaign features, it's essential to consider the specific functionalities and benefits each feature provides for businesses of varying sizes. ActiveCampaign offers a range of plans, including the Lite, Plus, and Enterprise plans, with starting prices from $9 to $229 per month, and customizable options available.
The Lite plan, starting at $9/month, provides effortless marketing automation, while the Plus plan, starting at $49/month, is suitable for small teams and offers excellent customer experiences. On the other hand, the Enterprise plan, starting at $229/month, is designed for growing teams in larger organizations and provides personalized marketing at scale.
Additionally, ActiveCampaign offers features such as unlimited email, marketing automation and sales, SMS automation, 870+ integrations, and ActiveCampaign Services, which include accelerated onboarding and customer enablement workshops.
Moreover, for businesses in need of transactional email services, ActiveCampaign offers the Postmark Transactional Email, which provides a fast and reliable delivery service with detailed open and delivery tracking. It also offers a free trial with 100 emails per month, allowing businesses to experience the benefits of transactional email before committing.
To explore the detailed breakdown of these features and their respective costs, businesses can visit ActiveCampaign's pricing page for comprehensive information.
ActiveCampaign Pricing Bundles and Add-ons
Discussing ActiveCampaign's Pricing Bundles and Add-ons, businesses can enhance their marketing and sales automation capabilities with additional features and options tailored to their specific needs. ActiveCampaign offers Marketing plans such as Lite, Plus, Professional, and Enterprise, each with different features and pricing tiers. The Bundles plan combines Marketing Automation and Sales CRM plans to provide a complete marketing and sales automation solution. Moreover, there are add-ons available, such as SMS automation, Conversations, and Postmark Transactional Email, to enhance its capabilities further. These add-ons enable businesses to expand their email marketing tools, sales automation, and marketing features. Additionally, ActiveCampaign offers user accounts with the flexibility to add advanced features as needed.
The table below illustrates ActiveCampaign's Pricing Bundles and Add-ons:
| Plan | Features |
|---|---|
| Lite | Basic email marketing and automation tools |
| Plus | CRM with sales automation and contact scoring |
| Professional | Site messaging and attribution |
| Enterprise | Custom reporting and custom mail server |
Businesses can customize their ActiveCampaign plans with these add-ons to create a tailored solution that fits their specific needs.
Comparing Activecampaign Costs With Competitors
Comparing ActiveCampaign's costs with those of its competitors reveals a range of features and pricing options tailored to meet diverse business needs. When considering ActiveCampaign's pricing, it's important to weigh the features and services offered against those of its competitors.
Here's how ActiveCampaign stacks up against some competitors:
- ActiveCampaign's Pricing Tiers: ActiveCampaign offers Lite starting at $9/month, Plus starting at $49/month, and Enterprise starting at $229/month, with various features and user options available for each plan.
- Competitor Postmark: Postmark, a competitor, offers fast and reliable transactional email delivery with detailed tracking and integrations with ActiveCampaign. They also provide a free trial and dedicated IPs for high-volume senders.
- Additional Services: ActiveCampaign provides services such as accelerated onboarding, contact migration, workshops, video tutorials, and support, catering to various business needs.
- Transparent Pricing: ActiveCampaign's pricing structure includes transparent plans, no setup costs, contracts, or hidden fees, with a 20% discount for non-profits and various pricing tiers available for advanced features.
Choosing the Right ActiveCampaign Pricing Plan
After evaluating the various features and pricing options of ActiveCampaign and its competitors, it becomes essential to determine the most suitable ActiveCampaign pricing plan for our specific business needs.
ActiveCampaign offers Lite, Plus, and Enterprise plans, each designed to cater to different business requirements. The Lite plan, starting at $9/month, is ideal for those starting with email marketing. The Plus plan, at $49/month, offers more advanced features for growing businesses, while the Enterprise plan, at $229/month, provides extensive features for larger organizations.
It's crucial to assess our email marketing and sales requirements to choose the plan that best aligns with our objectives. Additionally, ActiveCampaign offers a free trial without requiring a credit card, allowing us to test the platform's capabilities without paying. The option to speak with Sales for more information is also valid, ensuring that we've a comprehensive understanding of the paid plans before making a decision.
With these considerations in mind, we can confidently select the ActiveCampaign pricing plan that suits our marketing and sales needs.
Frequently Asked Questions
What Is Activecampaign Pricing?
ActiveCampaign's pricing includes the following plans:
- Lite plan at $9/month
- Plus plan at $49/month
- Enterprise plan at $229/month
For plans below 250,000 contacts, users get unlimited emails. Additionally, non-profits receive a 20% discount.
ActiveCampaign offers several features, including:
- Postmark transactional email
- SMS automation
- Integrations with over 870 apps
ActiveCampaign has a stellar reputation and has been recognized as a top performer in every category by G2. The company consistently ranks highly in customer satisfaction.
Can I Use Activecampaign for Free?
Absolutely!
ActiveCampaign offers a free trial with most features, allowing us to explore its capabilities without any upfront cost.
The trial doesn't require credit card information, providing instant setup and a secure registration process.
This allows us to experience the platform's powerful email automations, form builder, landing page editor, SMS sending, and social media integration.
It's a great opportunity to test its suitability for our needs before committing to a paid plan.
Does Activecampaign Have Monthly Subscription?
Yes, ActiveCampaign offers monthly subscription plans. These plans cater to different business needs, with options like Lite, Plus, Professional, and Enterprise.
The Lite plan starts at $9/month and is suitable for solopreneurs.
The Plus plan, starting at $49/month, is designed for small teams.
The Enterprise plan, starting at $229/month, caters to growing teams in larger organizations.
Customizable plans are also available, and there's a free trial option.
Who Is Activecampaign Best For?
ActiveCampaign is best for businesses of all sizes, from startups to scaling companies. It offers advanced automation and tracking capabilities, making it suitable for ecommerce, B2B, and scaling businesses.
Whether you're a solopreneur, small team, or larger organization, ActiveCampaign's customizable plans and enterprise-level features cater to various needs. Its target audience includes startups, small to midsize ecommerce and B2B businesses, scaling companies, and those seeking sales and marketing automation.
Is ActiveCampaign a More Cost-Effective Option for Drip Campaigns Compared to Mailchimp?
When comparing ActiveCampaign and Mailchimp for drip campaigns, ActiveCampaign emerges as a more cost-effective option. ActiveCampaign’s robust automation and segmentation features outshine Mailchimp’s capabilities, making it the preferred choice for businesses seeking to maximize their ROI from drip campaigns. Learn more about setting up drip campaigns in Mailchimp tutorial.
Conclusion
In conclusion, ActiveCampaign offers a variety of pricing plans to suit different business needs and budgets. From the Lite plan for solopreneurs to the Enterprise plan for larger organizations, there are options for everyone.
By comparing costs, features, and add-ons, businesses can find the right fit for their marketing automation needs.
With ActiveCampaign, businesses can boost their marketing efforts without breaking the bank.
Natali – Editor in Chief (Strategy and Mastery, AI Expert) Natali, our Editor in Chief, is the driving force behind our content’s strategic direction. With a keen eye for detail and a deep understanding of market trends, Natali ensures that our content is top-notch and strategically aligned with our client’s goals. Her expertise in AI helps to seamlessly integrate advanced technology into our marketing strategies, pushing the boundaries of conventional marketing.
