Curious about the price of Klaviyo?
Well, did you know that over 50,000 businesses worldwide use Klaviyo for their email marketing and automation needs? Understanding the pricing structure of Klaviyo is essential for businesses looking to optimize their marketing efforts.
Whether you're a small start-up or a large enterprise, finding the right pricing plan tailored to your specific needs can make a significant impact on your bottom line. But how do you navigate Klaviyo's pricing plans to find the best fit for your business?
Stay tuned to discover the ins and outs of Klaviyo's pricing and how it can benefit your marketing strategy.
Key Takeaways
- Klaviyo offers a Free Plan for businesses with 1,001-1,500 contacts, providing 15,000 monthly email sends and 150 free monthly SMS/MMS credits.
- The pricing for Klaviyo Email Plan starts at $25 for 1,000 contacts and 15,000 email sends, with additional costs per contact.
- Klaviyo Email Plan offers unlimited email sends for businesses with 1,001-1,500 contacts, while the SMS Plan includes 150 free monthly SMS/MMS credits.
- Klaviyo's pricing is transparent and based on the number of contacts and SMS messages sent, with recent changes including the removal of unlimited email sends and price increases for larger customers.
Klaviyo Free Plan Features
When considering Klaviyo's Free Plan Features, users can take advantage of a range of marketing capabilities, including email and SMS, to engage with their audience effectively. The free plan, offered by Klaviyo, is a robust marketing automation platform that caters to businesses with 1,001-1,500 contacts. It provides 15,000 monthly email sends, allowing users to craft personalized and targeted email campaigns. Additionally, the plan includes 150 free monthly SMS/MMS credits, enabling businesses to diversify their outreach strategies. With a limit of 500 emails per month, the free plan still offers essential features such as account creation, data import and sync, and customizable templates and emails.
Klaviyo's Free Plan empowers users to harness the potential of email marketing and SMS to drive engagement and conversions. This plan serves as an entry point for businesses to explore Klaviyo's powerful marketing tools without immediate cost implications. By utilizing the features provided within the free plan, businesses can begin to build and nurture customer relationships through impactful and targeted communication strategies.
Klaviyo Email Plan Pricing
Exploring beyond the features of Klaviyo's Free Plan, businesses can now delve into the details of Klaviyo Email Plan Pricing, which offers tailored email marketing and SMS solutions to cater to varying business needs and order volumes.
Klaviyo pricing is based on the number of contacts and email service usage per month. The pricing plans start at $25 for 1,000 contacts and 15,000 email sends. As the contact list grows, the pricing adjusts accordingly, with an additional cost per contact.
Moreover, businesses can benefit from free monthly SMS/MMS, the pricing of which varies by country.
Klaviyo's Email Plan Pricing is designed to accommodate businesses of different sizes, with larger plans available upon contacting sales. These plans are suitable for businesses with varying order volumes and are available for Shopify and Shopify Plus customers.
Additionally, Klaviyo offers Customer Data Platform (CDP) plans starting at $500/month for 100k active profiles, with pricing based on total profiles and volume-based discounts.
The pricing structure ensures that businesses can access the most suitable plan for their specific needs.
Klaviyo Email and SMS Plan Comparison
The Klaviyo Email and SMS plans offer businesses a comprehensive suite of marketing tools to engage with their contacts through email and text messages, providing a seamless and personalized communication experience.
The email plan allows for unlimited email sends, starting at 1,001-1,500 contacts, while the SMS plan includes 150 free monthly SMS/MMS credits. SMS pricing varies by country, with the USA at 1 credit for $0.01 (SMS) and 3 credits for $0.03 (MMS), and similar pricing tiers for Canada, UK, Australia, New Zealand, and Ireland.
The email plan is suitable for small to medium-sized businesses, with pricing based on the number of contacts and message limits. Meanwhile, the email and SMS plan is designed for brands transitioning between SMB and enterprise levels, offering different features and support options.
With the flexibility to integrate email marketing and SMS outreach, businesses can effectively engage their audience across multiple channels. This comparison allows businesses to choose the plan that best fits their needs, ensuring cost-effective and targeted communication strategies.
Klaviyo Pricing Pros and Cons
Assessing Klaviyo's pricing structure provides valuable insights into the benefits and drawbacks of its plans, aiding businesses in making informed decisions for their marketing strategies.
Here are the pros and cons of Klaviyo's pricing:
- Transparent Pricing: Klaviyo offers transparent pricing based on the number of contacts and SMS messages sent, with no hidden costs. This allows businesses to budget effectively without worrying about unexpected charges.
- Unlimited Users: Klaviyo's pricing allows for unlimited users and user-level access without extra charges. This is advantageous for businesses that need multiple team members to access the platform.
- Pricing Changes: While Klaviyo's pricing model is transparent, recent changes include the removal of unlimited email sends, price increases for larger customers, and a new enterprise pricing tier, Klaviyo One. Businesses need to stay updated on these changes to make informed decisions.
- Add-On Costs: While Klaviyo's plans offer robust features, additional SMS use requires an add-on, potentially increasing costs for businesses heavily reliant on SMS marketing.
Understanding these pros and cons can help businesses weigh the value of Klaviyo's pricing against their needs for email marketing, SMS messages, customer data management, and email campaigns.
Klaviyo Pricing Bottom Line
Considering Klaviyo's transparent pricing and recent changes, the bottom line on Klaviyo's pricing structure provides valuable insights for businesses evaluating their marketing strategies.
Klaviyo offers a variety of plans, from a free plan for upstart brands to an email and SMS plan suitable for pre-enterprise brands, with pricing tiers based on monthly order limits and larger plans available on contacting sales.
The pricing is based on the number of contacts and SMS messages sent, with email plans starting at $20/month for over 250 contacts and SMS pricing at $0.01 per SMS or $0.03 per MMS sent. The free plan includes limited contacts, SMS/MMS credits, and email sends, while the paid plan starts from a certain number of contacts and offers additional support.
Users have praised Klaviyo's transparent pricing with no hidden costs, the simplicity of pricing, and the inclusion of all features even on the free account. However, it's essential to note the recent changes, including the removal of unlimited email sends, price increases for larger customers, changes to the SMS pricing model, and the introduction of a new enterprise pricing tier called Klaviyo One.
This new information is crucial for businesses to consider when evaluating Klaviyo's pricing structure.
Frequently Asked Questions
Is Klaviyo Worth the Money?
Absolutely, Klaviyo is worth the investment for businesses looking to craft targeted and personalized email and SMS marketing campaigns.
Its intuitive platform and robust features empower us to effectively engage our audience and drive conversions.
With its scalable pricing plans and performance-based billing, Klaviyo offers a cost-effective solution that grows with our business.
The ability to leverage customer data and automate campaigns makes Klaviyo a valuable asset for maximizing our marketing efforts.
Can I Use Klaviyo for Free?
Yes, you can use Klaviyo for free up to a certain limit. It's a great option to get started and test the platform's capabilities.
Once you reach a certain number of contacts or email sends, you may need to upgrade to a paid plan to access additional features. This allows you to scale your email marketing efforts as your business grows.
How Many Free Emails Can I Send With Klaviyo?
We can send 500 free emails each month with Klaviyo's free plan. This is perfect for businesses just starting out or those with basic email marketing needs.
As your contact list grows, you can easily upgrade to a paid plan that offers more flexibility and features. Klaviyo's pricing is scalable, making it a cost-effective solution for businesses of all sizes.
Is Klaviyo Better Than Mailchimp?
We find Klaviyo better than Mailchimp because of its advanced segmentation, robust automation, and powerful personalization features.
It offers deeper insights into customer behavior and seamless integration with e-commerce platforms.
Klaviyo's intuitive interface and pre-built templates facilitate efficient campaign creation.
The platform's pricing structure and scalability make it an attractive option for businesses of all sizes.
Conclusion
In conclusion, Klaviyo offers a range of pricing plans to suit different business needs. They have a free plan for smaller businesses and an Email and SMS plan for larger enterprises. Klaviyo also provides scalability with their SMS credits and affordable pricing for email marketing. This makes it flexible and valuable for businesses looking to engage with their customers through email and SMS marketing.
However, it is important to consider how Klaviyo's pricing could impact your overall marketing budget.
Natali – Editor in Chief (Strategy and Mastery, AI Expert) Natali, our Editor in Chief, is the driving force behind our content’s strategic direction. With a keen eye for detail and a deep understanding of market trends, Natali ensures that our content is top-notch and strategically aligned with our client’s goals. Her expertise in AI helps to seamlessly integrate advanced technology into our marketing strategies, pushing the boundaries of conventional marketing.
