How to Edit a Campaign in Mailchimp

Did you know that 59% of marketers consider email marketing to be their top revenue-driving channel?

Editing a campaign in Mailchimp can be a crucial step in maximizing the impact of your emails, and there are several key strategies to consider. From adjusting the content and design to fine-tuning the timing and recipient list, the process of editing a campaign can significantly impact its success.

So, how exactly can we ensure that our email campaigns are optimized to their full potential? Let's explore the essential steps and best practices for editing a campaign in Mailchimp to drive engagement and conversion.

Key Takeaways

• Use the 'Campaign' option in the left sidebar to locate and access the specific campaign for editing.
• Select the 'Edit HTML' option in the campaign editor to modify text and images directly in the email design.
• Take advantage of the 'Preview Mode' and 'Test Email' features to assess how the campaign will appear and send test emails for review.
• Review all changes made, check the preview, and save the edits before finalizing and sending the modified campaign.

Accessing Campaign Editing Tools

To access the campaign editing tools in Mailchimp, we can follow these steps:

1. Use the 'Campaign' option in the left sidebar to locate the specific campaign we want to edit.
2. Once we've located the campaign, we can click 'Edit' to access the editing interface.
3. If we encounter any issues during this process, logging in to access email and chat support can help resolve any difficulties we may face.
4. In addition, referring to help articles helped us navigate through the editing tools and resolve any concerns we had.

After clicking 'Edit', we can make the desired changes to the Email Campaign. If we need to temporarily halt the campaign before making any changes, we can click 'Pause'.

When it comes to adjusting the email design, the 'Edit HTML' option allows us to customize the layout and content. To modify the sending time, we can use the 'RSS feed' option.

Once all the desired changes have been made, we can proceed by clicking 'Next' until the end of the editing process. Finally, to resume the campaign after completing the edits, we simply click 'START RSS'.

Modifying Text and Images

After accessing the campaign editing tools in Mailchimp and clicking 'Edit', we can modify the text and images in the Email Campaign using the 'Edit HTML' option. To modify text and images, select the 'Edit HTML' option in the campaign editor. This allows us to make changes directly to the email design, including modifying text, inserting new images, or replacing existing ones.

After making the desired modifications, click 'Next' to proceed. If any issues arise while modifying text and images, we can scan the help articles for easy solutions. If the problem persists, contacting support can help resolve the issue quickly.

Once the modifications are complete, clicking 'Start RSS' will unpause the campaign and apply the changes to the text and images. If needed, creating a new campaign with the modified text and images is also an option.

Adjusting Campaign Settings

When adjusting campaign settings in Mailchimp, consider pausing the campaign to make necessary modifications before resuming its sending schedule. Here are the steps to adjust campaign settings:

After making the necessary adjustments, you can then click 'START RSS' to unpause the campaign and resume sending the modified email. Remember that to pause and resume emails, you can also make changes to the template, content, trigger, scheduling, and post-sending actions in the campaign settings.

If you encounter any difficulties while adjusting the campaign settings, you can scan a help article to find the necessary guidance. Help articles are easy to understand and can help you resolve your issue quickly. If you are unable to resolve your issue using the help articles, you can create a new support ticket or contact Support to resolve any outstanding issues related to adjusting the campaign settings.

Testing and Previewing Changes

Consider employing the 'Preview Mode' to assess how your campaign will appear on various devices and email clients before sending. This feature allows you to see exactly how your campaign will look to your subscribers, helping you ensure that it appears as intended.

Additionally, 'A/B Testing' enables you to test different elements of your campaign, such as subject lines, from names, content, and send times, to determine what resonates best with your audience.

The 'Test Email' feature is also beneficial, as it allows you to send a test email to yourself or colleagues to review the campaign before it's sent to subscribers.

Furthermore, the 'Preview and Test' button is a handy tool for sending test emails to yourself or others, enabling you to see how the campaign will look in different email clients.

If you encounter an issue or need further guidance, accessing Mailchimp's help articles can assist you in finding the information you need to make changes and resolve any problems. These articles have helped me resolve issues and find the information necessary for testing and previewing changes.

Saving and Finalizing Edits

To finalize edits in Mailchimp, carefully review all changes and ensure everything appears as intended before clicking 'Save and Close'. After making the necessary adjustments, it's essential to check the preview of your campaign to ensure all changes are accurately reflected before saving. Once you're satisfied with the edits, click 'Save and Exit' to complete the editing process. Remember, after finalizing the edits, review the campaign one last time before clicking 'Save' to ensure all changes are captured accurately.

Here's a helpful table that outlines the steps for saving and finalizing your campaign edits in Mailchimp:

If you need further assistance, you can refer to our help articles or contact support by providing your email address and details about the issue. We're here to help!

Frequently Asked Questions

How Do I Edit an Existing Email Campaign in Mailchimp?

We locate the campaign in the 'Campaign' section.

We modify the email design by clicking 'Edit HTML.'

We adjust the sending time by clicking 'RSS feed.'

After making changes, we proceed by clicking 'Next' until completion.

Then, we unpause the campaign by selecting 'START RSS.'

If necessary, we pause an email, make changes, and resume it using the 'Pause & Edit' and 'Resume' options in the automation builder.

How Do I Change the Title of a Campaign in Mailchimp?

Sure, we can change the title of a campaign in Mailchimp by following these steps:

1. Go to the 'Campaign' section.
2. Select the specific campaign.
3. Click 'Pause' to make changes.

To edit the email design, follow these steps:

1. Click 'Edit HTML'.

To change the sending time, follow these steps:

1. Click 'RSS feed'.

After making the desired changes, follow these steps:

1. Click 'Next'.
2. Click 'START RSS' to unpause the campaign.

How Do I Change a Scheduled Campaign in Mailchimp?

To change a scheduled campaign in Mailchimp, follow these steps:

1. Click on 'Campaign' in the left sidebar.
2. Select the desired campaign.
3. Pause the campaign.
4. Make the necessary changes to the email design or sending time.
5. Click 'Next' to proceed through the steps.
6. Unpause the campaign by clicking 'START RSS'.

How Do I Change the Audience in Mailchimp Campaign?

We can change the audience in a Mailchimp campaign by following these steps:

1. Select the specific campaign.
2. Click 'Edit Audience'.
3. Choose a new audience from the drop-down menu.
4. Save the changes.

Conclusion

We've now covered the steps to edit a campaign in Mailchimp, from accessing the editing tools to finalizing your changes.

With these simple instructions, you can easily make adjustments to your email campaigns and ensure they're exactly how you want them.

So, are you ready to take your email marketing to the next level with Mailchimp's editing features?

Natali

Natali – Editor in Chief (Strategy and Mastery, AI Expert) Natali, our Editor in Chief, is the driving force behind our content’s strategic direction. With a keen eye for detail and a deep understanding of market trends, Natali ensures that our content is top-notch and strategically aligned with our client’s goals. Her expertise in AI helps to seamlessly integrate advanced technology into our marketing strategies, pushing the boundaries of conventional marketing.