Yes, you’ve discovered that adding video to Mailchimp emails can boost engagement and refresh your email content. But how exactly can you do this?
Well, it turns out there are a few different methods, each with its own set of pros and cons. From using Video Content Blocks to manual linking and auto-conversion, there's a lot to consider.
And that's not all – there are even ways to integrate Sendspark videos for a more personalized touch.
Stick around to uncover the best practices and get answers to common questions about embedding video in Mailchimp.
Key Takeaways
- Video content blocks in Mailchimp support YouTube and Vimeo videos, making it easy to embed videos from these platforms.
- Merge tags in Mailchimp allow for the generation of thumbnail images linked to videos from Vimeo, YouTube, and Wistia.
- Videos from services other than YouTube and Vimeo require an uploaded image for the thumbnail in Mailchimp.
- Sendspark videos can be seamlessly integrated into Mailchimp by copying the video URL and pasting it into the Email Builder, enhancing the visual appeal of campaigns.
Setting Up Mailchimp for Video Embedding
To set up Mailchimp for video embedding, we need to ensure that the video content blocks can pull a thumbnail image from YouTube or Vimeo and link it to the video URL. Mailchimp's video content blocks are primarily for landing pages and websites and support YouTube and Vimeo videos. When using Mailchimp, it's crucial to understand that all video merge tags require specific information about the video, and the format is *|SERVICE:[$vid=XXXX]|*. This means that services such as BlipTV, Vimeo, Wistia, and YouTube have unique identifiers for video integration with Mailchimp. Additionally, merge tags in Mailchimp work with Vimeo, YouTube, and Wistia to generate thumbnail images linked to the video online.
Mailchimp's auto-convert feature allows for the easy embedding of videos in email campaigns, making it a valuable tool for engaging subscribers. By enabling auto-convert in the account settings, Mailchimp can automatically embed a video's thumbnail image and link it to the video URL, simplifying the process of including video content in emails. Understanding these intricacies ensures a seamless process for embedding videos in Mailchimp emails.
Using Video Content Blocks
As we explore the functionality of video content blocks in Mailchimp, it's important to understand how these blocks seamlessly integrate with platforms such as YouTube and Vimeo, allowing for the easy incorporation of video content into email campaigns.
The video content block in Mailchimp pulls a thumbnail image from YouTube or Vimeo and links it to the video URL, enabling subscribers to click the thumbnail and watch the video in a new browser window. For videos from services other than YouTube and Vimeo, an uploaded image is required, and they've a play button icon overlay.
Additionally, merge tags work with Vimeo, YouTube, and Wistia, generating a thumbnail image linked to the video online. It's important to note that all video merge tags require specific information about the video and are formatted as *|SERVICE:[$vid=XXXX]|*.
This feature allows for the seamless integration of video content into Mailchimp emails, enhancing the overall engagement and interactivity of email campaigns. With these capabilities, Mailchimp users can easily embed video content, customize the video thumbnail, and provide a streamlined video player experience within their emails, all directly from their Mailchimp account.
Manual Linking and Auto-Conversion
We can manually link to videos by adding a screenshot and URL, or choose to auto-convert embedded videos to linked screenshots in Mailchimp. When manually linking, include a screenshot and link for videos from services other than YouTube or Vimeo. Mailchimp's video merge tags work with Vimeo, YouTube, and Wistia, generating a thumbnail image linked to the video online. All video merge tags require specific information about the video and follow the format *|SERVICE:[$vid=XXXX]|*. Different services like BlipTV, Vimeo, Wistia, and YouTube have unique identifiers used in the merge tags.
- Manual Linking: Add a screenshot and URL for videos from services other than YouTube or Vimeo.
- Auto-Conversion: Utilize Mailchimp's video merge tags to generate a linked thumbnail image for Vimeo, YouTube, and Wistia videos.
- Merge Tags Format: Follow the format *|SERVICE:[$vid=XXXX]|* for all video merge tags, ensuring the inclusion of specific video information.
These methods allow for effective incorporation of videos within Mailchimp campaigns, enhancing engagement and visual appeal.
Integrating Sendspark Videos
Integrating Sendspark videos enhances the visual appeal and engagement of Mailchimp campaigns. To embed a Sendspark video in Mailchimp, simply click on the video you want to use and copy the video URL. Then, in Mailchimp's Email Builder, drag a text block to the desired location in your campaign and paste the video URL. Mailchimp's Auto-convert feature will recognize the video link and display a clickable thumbnail in the email.
This seamless integration allows you to incorporate Sendspark videos directly into your campaigns, increasing their visual impact and effectiveness.
Additionally, you can also use video merge tags to embed YouTube or Vimeo videos directly into your Mailchimp campaigns. With the video merge tags, you can easily add a video to your email by pasting the video URL and customizing the thumbnail image.
This offers flexibility in integrating various video platforms into your Mailchimp campaigns, providing you with options to optimize visual content for engagement.
Can I Embed Videos in My Mailchimp Newsletter?
Yes, you can embed videos in your Mailchimp newsletter. In order to create a Mailchimp newsletter with a video, you will need to use a third-party service like YouTube or Vimeo to host your video, and then use the video URL to embed it into your newsletter.
Best Practices and FAQs
Implementing video content in email campaigns requires careful consideration of best practices and thorough understanding of frequently asked questions. When it comes to embedding video in Mailchimp, it's essential to follow the best practices to ensure that your video content is displayed effectively.
Here are some best practices and FAQs to help you make the most of video in your email campaigns:
- Create eye-catching thumbnails: To entice your subscribers to click and watch the video, use high-quality and engaging thumbnail images.
- Test your emails: Before sending out your email campaign, make sure to test the video to ensure it works properly on different devices and email clients.
- Use compelling text: Pair your video with persuasive and intriguing text to encourage recipients to click and watch.
When it comes to embedding video in Mailchimp, it's crucial to have a strong understanding of these best practices and FAQs to ensure that your video content is effectively accessed by your email subscribers.
If you encounter any issues or have further questions, Mailchimp's support resources, including chat and help articles, can assist you in finding the answers you need for your next email campaign.
Frequently Asked Questions
Can You Embed Video Into Mailchimp?
Yes, we can embed video into Mailchimp. We can use video content blocks with thumbnail images linked to YouTube or Vimeo videos.
Video merge tags work with Vimeo, YouTube, and Wistia, generating a thumbnail linked to the video online. We can format video merge tags using specific information about the video, replacing service with the service name and XXXX with the unique video identifier.
Mailchimp supports video services like BlipTV, Vimeo, Wistia, and YouTube.
Can You Embed in Mailchimp?
Yes, we can embed videos in Mailchimp. The video content block pulls a thumbnail image from YouTube or Vimeo, linked to the video URL for subscribers to click and watch. Merge tags work with Vimeo, YouTube, and Wistia to generate thumbnail images linked to the videos online.
Mailchimp also offers additional options for embedding videos, including centering the video merge tag, adding parameters for thumbnail image appearance, and manually linking to a video.
Can a Video Automatically Play in Mailchimp?
No, a video can't automatically play in Mailchimp. Subscribers need to click on the thumbnail image to watch the video in a new browser window. This is a standard feature to ensure a better user experience and to comply with email marketing best practices.
Automatic video play isn't supported in Mailchimp's video content blocks.
How Do I Embed a Video Directly Into an Email?
Embedding videos directly into email isn't recommended due to compatibility issues with various email clients.
However, we can provide a solution by using video content blocks to pull in thumbnail images linked to video URLs.
This allows subscribers to watch the video in a new browser window, ensuring a seamless viewing experience.
Incorporating this method aligns with best practices and ensures effective video marketing within email campaigns.
Conclusion
In conclusion, embedding videos in Mailchimp can significantly increase engagement rates. According to Mailchimp, emails with embedded videos have a 300% higher click-through rate than those without.
By using Video Content Blocks or Video Merge Tags, you can easily incorporate videos into your email campaigns and capture your audience's attention.
Don't miss out on the opportunity to enhance your email marketing efforts with video content!
Natali – Editor in Chief (Strategy and Mastery, AI Expert) Natali, our Editor in Chief, is the driving force behind our content’s strategic direction. With a keen eye for detail and a deep understanding of market trends, Natali ensures that our content is top-notch and strategically aligned with our client’s goals. Her expertise in AI helps to seamlessly integrate advanced technology into our marketing strategies, pushing the boundaries of conventional marketing.
