When it comes to choosing the best email marketing tool for Shopify, the statistics clearly show the importance: email marketing delivers an average return on investment (ROI) of 4400%. With such outstanding results, it is crucial to choose the right service in order to fully maximize your Shopify store’s potential.
As we navigate the crowded landscape of email marketing software, it's essential to consider not only the popular options but also the unique features and pricing plans that cater to the specific needs of our business. Each platform offers its own set of tools and capabilities, and finding the perfect fit can make a significant impact on the success of our marketing efforts.
Key Takeaways
- Shopify Email, ActiveCampaign, Privy, Klaviyo, and Omnisend are some of the best email marketing software options for Shopify users.
- These software options offer features such as native integration with Shopify, automation capabilities, customizable email templates, advanced segmentation, and abandoned cart recovery.
- AWeber is a highly recommended option for Shopify merchants, offering intuitive automation tools, personalized customer journeys, increased customer engagement, and boosted sales and conversions.
- Other notable email marketing software options for Shopify include ConvertKit, Mailchimp, Justuno, Jilt, and CM Commerce, each offering unique features and benefits for Shopify users.
Shopify Email
Shopify Email, with its native integration and user-friendly features, provides a cost-effective and efficient solution for ecommerce businesses looking to streamline their email marketing efforts. This native email marketing tool within Shopify offers a seamless experience for creating and managing email marketing campaigns. One of its standout features is the ability to send abandoned cart emails, a powerful tool for recovering lost sales.
The availability of pre-made email templates and customization options allows for the creation of visually appealing and on-brand emails without the need for extensive design skills.
Furthermore, Shopify Email's automation features are particularly noteworthy, enabling businesses to set up automated email campaigns based on customer actions or specific triggers. This functionality not only saves time but also ensures that the right messages are delivered to the right people at the right time.
With the capability to import customer and subscriber lists and segment subscribers based on various criteria, Shopify Email empowers businesses to deliver highly targeted and personalized email content.
ActiveCampaign
Frequently overlooked in discussions about email marketing software, ActiveCampaign stands out for its sophisticated workflows and CRM capabilities, making it a unique and feature-rich option. Here's why ActiveCampaign is one of the best choices for email marketing software, especially for Shopify users:
- Sophisticated Workflows and CRM Capabilities
ActiveCampaign offers advanced automation triggers and segmentation features, enabling precise targeting and personalized email marketing campaigns.
- Integration with Shopify App Store
With a high rating of 4.4/5 based on 392 reviews in the Shopify App Store, ActiveCampaign has proven its popularity and garnered positive user feedback, making it a trusted choice for Shopify users.
- Comprehensive Customer Data Management
ActiveCampaign's deep data integration with Shopify ensures seamless functionality and comprehensive customer data management, allowing for a more personalized and effective approach to email marketing.
ActiveCampaign not only provides a 14-day free trial but also offers pricing at $49/month after that, making it an attractive option for businesses of all sizes. With its user-friendly interface and powerful features, ActiveCampaign is a top contender in the realm of email marketing software, especially for those operating on the Shopify platform.
Privy
Privy offers a user-friendly and feature-rich email marketing software designed to cater specifically to the needs of ecommerce businesses, particularly those utilizing the Shopify platform. With an impressive 4.6/5 rating on Shopify, Privy stands out for its ability to support custom storefronts, automated campaigns, and A/B testing.
The software's lead generation tools and drag-and-drop editor make it easy to create effective marketing automation workflows. Privy's focus on ecommerce is evident in its support for features such as abandoned cart campaigns, add to cart pop-ups, activity monitoring, cart syncing across devices, and sales pop integration.
Additionally, the free plan accommodating up to 100 contacts and the 14-day free trial make it a cost-effective option for Shopify users. When it comes to customer support, Privy ensures that users receive the assistance they need to maximize the software's potential for their email marketing efforts.
Klaviyo
When it comes to email marketing software for Shopify, Klaviyo stands out with its advanced segmentation and marketing automation workflows.
It's a cost-effective option for small businesses, offering free services for up to 250 contacts and 500 emails per month.
With pre-built integrations, personalized product recommendations, dynamic content, and targeted SMS marketing, Klaviyo is designed to help businesses understand customer behavior and optimize their marketing strategies.
Klaviyo Features
Klaviyo offers a range of powerful features designed to enhance email marketing campaigns for Shopify store owners. These features include pre-built integrations, personalized product recommendations, dynamic content, targeted SMS marketing, and growth-focused reporting.
When utilizing Klaviyo for email automation, Shopify store owners can benefit from:
- Advanced Segmentation: Klaviyo provides advanced segmentation capabilities, allowing for precise targeting and personalized messaging.
- Marketing Automation Workflows: The platform offers sophisticated marketing automation workflows tailored to the needs of ecommerce businesses.
- Ecommerce Focus: Klaviyo's unique feature is its specialization in ecommerce. This makes it an ideal choice for Shopify store owners seeking to leverage product recommendations and dynamic content. These features are instrumental in creating highly targeted and effective email marketing campaigns.
Klaviyo Integration
Utilizing Klaviyo's integration for Shopify, ecommerce businesses can seamlessly implement advanced segmentation and personalized product recommendations, enhancing their email marketing strategy with targeted SMS marketing and growth-focused reporting. Klaviyo offers a unique feature set tailored specifically for ecommerce, making it a robust choice for businesses looking to optimize their email marketing efforts within Shopify. The integration provides exceptional features like targeted SMS marketing and growth-focused reporting, aligning with the needs of ecommerce platforms. Klaviyo's pre-built integrations and personalized product recommendations enable businesses to effectively target customers who have abandoned carts, thereby improving conversion rates. With a Shopify App Store rating of 3.9/5 from 1,685 reviews, Klaviyo stands out as one of the best email marketing apps for ecommerce platforms.
| Klaviyo Integration | Benefits |
|---|---|
| Advanced Segmentation | Enhanced targeting capabilities |
| Personalized Recommendations | Tailored product suggestions |
| Targeted SMS Marketing | Direct engagement with customers |
Omnisend
Omnisend offers a range of powerful features and seamless integration with Shopify, making it a top choice for ecommerce email marketing.
With robust automation options and a user-friendly interface, Omnisend empowers us to create targeted and effective email campaigns.
The platform's ability to streamline audience segmentation and provide detailed analytics ensures that we can optimize our email marketing efforts for maximum impact.
Omnisend Features
Boasting a plethora of ecommerce-centric features and a high Shopify App Store rating, Omnisend offers a comprehensive suite of email marketing tools tailored to the needs of online businesses. Some of its standout features include:
- Pre-built marketing automation workflows
- Enables automated responses for abandoned carts
- Facilitates personalized welcome emails
- Drag-and-drop email builder
- Allows for easy customization of email templates
- Dynamic coupon codes and push notifications
- Drives customer engagement and sales through targeted promotions
Omnisend's robust segmentation and built-in audience sync for Google and Facebook ads further enhance its appeal for ecommerce-focused email marketing.
With a stellar rating of 4.8/5 from 5,045 reviews on the Shopify App Store, Omnisend stands out as a reliable choice for businesses seeking advanced email marketing software with seamless integration for Shopify.
Integration With Shopify
With seamless integration, Omnisend offers a comprehensive suite of ecommerce-centric features tailored to the needs of online businesses on Shopify. The email marketing app for Shopify seamlessly syncs customer data, ensuring that marketing efforts are targeted and effective.
This integration allows for the creation of personalized campaigns and product recommendations based on customer behavior and purchase history, enhancing the overall customer experience. Omnisend's ecommerce-focused approach means that it not only integrates seamlessly with Shopify but also provides a range of features specifically designed to drive sales and maximize the potential of an online store.
Email Automation Options
Omnisend's email automation options can enhance the efficiency of our marketing campaigns in several ways. Firstly, the platform offers advanced segmentation capabilities, allowing us to precisely target our audience based on customer behavior, demographics, and purchase history. This ensures that our email communications are highly targeted and relevant, increasing the likelihood of engagement and conversion.
Secondly, Omnisend provides automated workflows for abandoned cart recovery. By sending timely, personalized emails to customers who have left items in their carts, we can effectively recover lost sales and improve conversion rates. This feature helps us capitalize on potential customers who were on the verge of making a purchase but did not complete it.
Lastly, Omnisend enables us to create dynamic content for our emails. By leveraging customer data, we can personalize the content of our emails, making them more engaging and increasing the likelihood of achieving our desired results from our email marketing efforts.
Drip
Drip's behavioral automation triggers allow businesses to customize email campaigns based on customer actions and data points, enhancing the targeting and personalization of marketing messages. With Drip's simplified A/B testing and smart segmentation tools, businesses can efficiently target specific audiences with tailored messages. The software provides a user-friendly experience, offering drag-and-drop design tools, pre-made mobile responsive email templates, and tailored email campaign recommendations. Drip's 14-day free trial and affordable $39/month pricing make it an accessible option for businesses seeking advanced email marketing features. The Shopify App Store rating of 4.5/5 from 73 reviews indicates positive user satisfaction with Drip's performance and capabilities.
| Feature | Description | Benefit |
|---|---|---|
| Behavioral Automation Triggers | Customize email campaigns based on customer actions and data points. | Enhanced targeting and personalization of marketing messages. |
| A/B Testing and Segmentation Tools | Efficiently target specific audiences with tailored messages. | Improved email campaign effectiveness. |
| User-Friendly Experience | Drag-and-drop design tools, pre-made mobile responsive email templates, and tailored email campaign recommendations. | Streamlined email campaign creation and management. |
SmartrMail
SmartrMail offers an array of features that cater to Shopify users. This includes automation tools and a WYSIWYG editor. Its seamless integration with Shopify makes it a convenient choice for email marketing needs. Users can also benefit from the platform's machine learning technology, setting it apart from other email marketing software options.
Features of SmartrMail
With a focus on enhancing an online store's email marketing efforts, SmartrMail offers a range of robust features designed to optimize customer engagement and drive sales.
- Automated Emails: SmartrMail's intuitive platform allows seamless automation of email campaigns, ensuring timely and personalized communication with customers.
- Shopify Integration: The seamless integration with Shopify enables effortless synchronization of product catalogs, customer data, and purchase history for targeted and relevant email marketing.
- Cart Abandonment Recovery: SmartrMail's powerful tools enable the creation of automated emails to target customers who've abandoned their carts, increasing the chances of recovering lost sales.
SmartrMail's focus on automation, integration with Shopify, and cart abandonment recovery makes it a compelling choice for online businesses looking to maximize the effectiveness of their email marketing efforts.
Integration With Shopify
The seamless integration with Shopify further enhances an online store's email marketing efforts by enabling effortless synchronization of product catalogs, customer data, and purchase history for targeted and relevant email marketing.
With Integration With Shopify (SmartrMail), Shopify stores can streamline their email marketing efforts, ensuring accurate and up-to-date contact information for running campaigns. This email marketing app for Shopify leverages machine learning technology to generate personalized product recommendations based on Shopify data, empowering ecommerce businesses to deliver tailored content to subscribers.
Additionally, the extensive library of email templates and automation tools provided by this integration simplifies the process of creating visually appealing campaigns and setting up automated workflows.
With a high rating of 4.9/5 on the Shopify App Store, Integration With Shopify (SmartrMail) is a popular and effective choice for Shopify users seeking robust email marketing capabilities.
Constant Contact
As Shopify users, we found Constant Contact to be an easy-to-use and affordable email marketing platform, offering features such as email list organization, tracking, social media sharing, and event management capabilities. Constant Contact is a compelling option for Shopify stores seeking an email marketing app that provides a range of functionalities at an affordable price point.
Here are some key points to consider about Constant Contact:
- Affordability: Constant Contact offers a free trial for the initial 100 emails, and thereafter, it's priced at $12 per month, making it a cost-effective solution for small businesses.
- Training Resources: The platform provides a library of training and webinars for email automation basics, which can be beneficial for customers new to email marketing.
- User Feedback: With a Shopify App Store rating of 2.8/5 based on 32 reviews, it's important to consider user feedback alongside the platform's features and pricing to make an informed decision.
Considering Constant Contact's event management features and affordable pricing, it could be a suitable choice for Shopify stores looking to enhance their email campaigns and effectively target potential customers, including those who've abandoned carts.
CM Commerce
We found CM Commerce to be a robust email marketing solution with advanced automation capabilities that enhance personalized customer experiences. The software offers customizable email templates to create engaging content for subscribers and provides segmentation and targeting options to tailor messages to specific audiences. A/B testing functionality allows for experimentation and optimization of email marketing campaigns, while seamless integration with other marketing tools ensures a smooth experience for managing ecommerce email marketing.
| Feature | Description |
|---|---|
| Abandoned Cart | Recover lost sales by sending targeted emails to customers who left items in their shopping carts. |
| Welcome Series | Engage new subscribers with a series of automated emails to introduce your brand and products. |
| Campaigns | Create and send targeted campaigns to specific customer segments based on their behavior and preferences. |
CM Commerce's advanced automation capabilities and customizable features make it an ideal choice for Shopify users looking to maximize their email marketing efforts.
ConvertKit
ConvertKit offers a range of features that cater to the needs of creators, bloggers, and small businesses. Its powerful automation and segmentation capabilities help target and engage with the audience effectively.
Additionally, ConvertKit's integration options and pricing structure make it an attractive choice for businesses looking to streamline their email marketing efforts.
Features
ConvertKit's Visual Automation Builder allows users to effortlessly create and visualize intricate automated email sequences using a simple drag-and-drop interface.
The software also offers tagging and segmentation, enabling efficient subscriber categorization for targeted communication.
Moreover, ConvertKit provides customizable forms and landing pages, allowing users to capture leads and expand their email lists seamlessly.
Additionally, the platform supports the delivery of personalized content based on subscriber preferences, thereby enhancing engagement and conversion rates.
Furthermore, ConvertKit furnishes detailed reporting and analytics, empowering users to gain valuable insights into their email performance and optimize campaigns for better results.
These features make ConvertKit an ideal choice for Shopify users seeking advanced capabilities for email marketing, automated emails, landing pages, and AB testing.
Integration
With its seamless Integration, ConvertKit enhances the capabilities for Shopify users seeking advanced email marketing features and automation. By integrating ConvertKit with Shopify, users can effortlessly sync customer and subscriber lists, segment audiences, and automate email campaigns.
This integration also offers personalized product recommendations, dynamic content, and targeted SMS marketing tailored for ecommerce stores. With its rich ecommerce features, intuitive automation workflows, and robust audience segmentation, ConvertKit's Integration provides a valuable marketing app for Shopify users.
Additionally, its user-friendly interface and high email deliverability rates make it a reliable choice for email marketing services. The seamless integration between ConvertKit and Shopify empowers users to elevate their email marketing strategies and maximize their ecommerce potential.
Pricing
Offering a flexible pricing structure based on the number of subscribers, ConvertKit starts at $29 per month for up to 1,000 subscribers. The pricing scales as your subscriber list grows, with the ability to upgrade to higher tiers for more advanced features and larger subscriber limits.
ConvertKit's pricing includes all its features, such as customizable opt-in forms, landing pages, automation, and integrations, without any hidden costs. There are no additional charges for sending unlimited emails to your subscribers, making ConvertKit a cost-effective choice for businesses of varying sizes.
Additionally, ConvertKit provides a free plan for up to 500 subscribers, allowing users to explore its features before committing to a paid subscription. This makes it an attractive marketing app for Shopify stores, enabling users to send automated and personalized emails while offering a convenient free plan for initial exploration.
Mailchimp
Mailchimp's generous free plan and excellent reporting features make it a popular choice for email marketing on Shopify. With a 4.5 out of 5 rating on Shopify based on 1,196 reviews, Mailchimp offers a variety of automation templates for email marketing campaigns. However, some users have reported issues with product insertion and outdated email templates when using Mailchimp for Shopify. The pricing for Mailchimp's Essential plan starts at $14.99 per month, and the Pro plan is available for $24.99 per month. Here's a comparison table to help you understand Mailchimp's offerings better:
| Features | Mailchimp |
|---|---|
| Free Plan | Generous offering with robust features |
| Automation Templates | Variety available for campaigns |
| User Rating on Shopify | 4.5 out of 5 based on 1,196 reviews |
| Pricing | Essential plan starts at $14.99/month |
Mailchimp provides the tools you need to send emails and measure campaign performance, making it a strong contender for your Shopify email marketing needs.
Justuno
Justuno, another robust email marketing software for Shopify, has garnered a 4.6 rating from 2,252 reviewers, making it a compelling choice for businesses seeking to enhance their lead conversion strategies.
Its features include:
- Pop-ups and On-site Messaging: Justuno offers customizable pop-ups and on-site messaging tools to engage visitors and capture leads effectively.
- Intelligent Segmentation and Targeting: The software provides advanced segmentation capabilities, allowing businesses to target specific customer groups with personalized offers and content.
- Abandoned Cart Recovery: Justuno helps in reducing cart abandonment rates by delivering targeted messages to customers who've abandoned their carts, thereby improving conversion rates and sales.
Justuno's effectiveness in lead conversion, coupled with its user-friendly interface, makes it an attractive option for businesses looking to optimize their email marketing efforts on Shopify.
Additionally, the positive reviews from a significant number of users on Shopify indicate the software's reliability and efficacy in fulfilling its claims.
Jilt
Tailored specifically for Shopify users, Jilt provides advanced email marketing features that enhance customer engagement and drive sales. With robust segmentation, detailed analytics, and smart automation, Jilt empowers businesses to create personalized and targeted email campaigns.
The software's seamless integration with Shopify ensures that users can effectively communicate with their customers, especially through features like abandoned cart recovery emails. Jilt's high email deliverability rates and intuitive user interface make it a valuable tool for ecommerce businesses seeking to maximize their email marketing efforts.
One significant advantage of using Jilt is its transparent and affordable pricing, making it a cost-effective solution for email marketing on Shopify. Additionally, the software's sending limit accommodates businesses of various sizes, allowing them to scale their email marketing strategies without constraints.
AWeber
AWeber revolutionizes Shopify email marketing with its user-friendly interface and robust features designed to elevate your ecommerce business. Here's why AWeber stands out as an exceptional email marketing software for Shopify:
- Seamless Integration: AWeber offers a seamless integration with Shopify, making it effortless to synchronize your store's data and create targeted email campaigns.
- Advanced Features: AWeber provides easy-to-use A/B testing, allowing you to optimize your email content and design for better engagement and conversion rates.
- Reliable Automation: AWeber's intuitive automation tools empower you to create personalized customer journeys, from welcome emails to post-purchase follow-ups, without the need for extensive technical knowledge.
With AWeber, you can leverage these features to craft compelling email campaigns that drive customer engagement and boost sales. Its user-friendly interface and powerful capabilities make it a top choice for Shopify merchants seeking to enhance their email marketing strategies.
How Can Email Marketing Software for Shopify Integrate with SMS Marketing?
When it comes to integrating SMS marketing with Shopify, the best email SMS marketing software can streamline the process. By syncing customer data and purchase history between email and SMS channels, this software allows for personalized and targeted messaging. It also provides analytics for better campaign performance.
Frequently Asked Questions
Which Email Marketing Is Best for Shopify?
We believe Klaviyo is the best email marketing software for Shopify.
It's tailored for ecommerce, offers free usage for up to 250 contacts, and has personalized product recommendations and targeted SMS marketing.
It helps us maximize our marketing efforts and engage customers effectively.
With its user-friendly interface and powerful features, we find it to be the most effective solution for our Shopify store.
Does Shopify Allow Email Marketing?
Yes, Shopify does allow email marketing.
It's a powerful platform for engaging customers and driving sales through targeted email campaigns.
With its native email marketing tool and seamless integration with various third-party email marketing software, Shopify empowers businesses to create and manage effective email marketing strategies.
This capability enables businesses to build and nurture customer relationships, drive repeat purchases, and boost overall revenue.
Is Shopify Compatible With Mailchimp?
Yes, Shopify is compatible with Mailchimp. We can integrate Mailchimp with Shopify to create automated email campaigns, track customer behavior, and manage contacts.
This integration allows us to leverage Mailchimp's robust email marketing tools while seamlessly syncing with our Shopify store. It's a convenient way to engage with customers and drive sales through targeted and personalized email marketing efforts.
Should I Use Shopify Email or Klaviyo?
We should consider the unique features, ease of use, cost, and specific focus on ecommerce integration when comparing Shopify Email and Klaviyo for our email marketing needs on Shopify.
Both platforms offer distinct advantages, with Shopify Email providing a seamless native integration and Klaviyo offering advanced features like personalized product recommendations and targeted SMS marketing.
Evaluating our specific requirements will help us make an informed decision for our Shopify store.
Conclusion
In conclusion, finding the best email marketing software for Shopify is like finding the perfect pair of shoes – it needs to fit just right and make you feel confident.
With options like Shopify Email, ActiveCampaign, Privy, Klaviyo, and Omnisend, there's a perfect fit for every business.
It's important to try on a few different options, walk around in them, and see which one helps you put your best foot forward in reaching your customers.
Natali – Editor in Chief (Strategy and Mastery, AI Expert) Natali, our Editor in Chief, is the driving force behind our content’s strategic direction. With a keen eye for detail and a deep understanding of market trends, Natali ensures that our content is top-notch and strategically aligned with our client’s goals. Her expertise in AI helps to seamlessly integrate advanced technology into our marketing strategies, pushing the boundaries of conventional marketing.
