Creating a solid email foundation with SPF, DKIM, DMARC, and BIMI is essential for security and trust—discover how to master these tools today.
The Latest
Building a Strong Technical Foundation: SPF, DKIM, DMARC, and BIMI
Re‑Engaging Dormant Segments With Targeted Content
Discover how targeted content can re-engage dormant segments and unlock hidden growth opportunities for your business.
Mastering the Interview for Email Marketing Roles
I can help you master your email marketing interview and unlock strategies to impress your interviewers—discover how inside.
Using AI to Predict and Create Real‑Time Segments
Creating real-time segments with AI unlocks dynamic insights that keep your marketing strategies ahead—discover how to stay ahead of your audience.
Absprungrate vs. Beschwerderate: Was ist gefährlicher? Geschäft
Nur zu verstehen, ob Absprungraten oder Beschwerderaten gefährlicher sind, kann den Erfolg Ihrer E-Mails erheblich beeinflussen – erfahren Sie, welche Sie priorisieren sollten.
Building Brand Loyalty With Email: Beyond Just Discounts
Just offering discounts isn’t enough; discover how personalized, authentic email strategies can forge lasting brand loyalty.
Integrating Segmentation With Automation Workflows
Absolutely enhance your marketing strategy by integrating segmentation with automation workflows to deliver personalized, timely messages that keep your audience engaged.
Testing Segments: Measuring Performance Across Different Groups
Narrowing down performance insights through testing segments reveals how each group responds, helping you optimize strategies—continue reading to discover how.
Designing a Year-Long Email Roadmap: Planning 6–12 Months Ahead
Designing a year-long email roadmap helps you plan strategic campaigns, but discovering how to align your messages for maximum impact is essential.
Avoiding Segmentation Pitfalls: When Personalization Goes Too Far
Avoiding segmentation pitfalls is crucial as over-personalization can harm trust—discover how to balance effective targeting with respecting privacy and ethical boundaries.
