You may be wondering, “How much does Klaviyo cost per month?”
Well, the pricing for Klaviyo varies depending on the number of contacts and the volume of email and SMS sends. It's not a one-size-fits-all situation, and that's what makes it interesting.
But before we dive into the specifics, let's consider the flexibility and customization that Klaviyo's pricing structure offers. It's worth exploring how this can benefit businesses of different sizes and needs.
Key Takeaways
- Klaviyo offers a free plan with limited features and a 500-email per month limit, suitable for smaller contact lists and lower email send volumes.
- The Email Plan pricing starts at $20/month for 251+ contacts, offering 15,000 monthly email sends and providing an affordable option for small to medium-sized businesses.
- The Email and SMS Plan is a comprehensive marketing solution starting at $20 per month for 251+ contacts, supporting up to 150,000 contacts and 5,000 monthly email sends, with SMS pricing varying by country.
- Klaviyo's recent pricing adjustments include the removal of unlimited email sends, alterations to the SMS pricing model, and a shift in the overall cost structure, leading businesses to reevaluate their email and chat marketing strategies.
Klaviyo's Free Plan
The Klaviyo Free Plan is designed to provide a starting point for upstart brands, offering limited features and a 500-email per month limit, making it ideal for those with smaller contact lists and lower email send volumes.
This plan is a great option for businesses with 1,001 – 1,500 contacts and 15,000 monthly email sends. It's a no-cost solution that provides a personalized email marketing experience, allowing users to create and send customizable templates and emails to engage their audience effectively.
One notable feature of the Free Plan is the inclusion of 150 free SMS/MMS credits per month. This is particularly beneficial for businesses looking to delve into SMS marketing alongside their email efforts. The customizable templates and emails further enhance the marketing capabilities, enabling users to craft compelling content tailored to their audience.
For those just starting and looking to explore Klaviyo's email and SMS marketing services, the Free Plan offers a solid foundation. It's a cost-effective way to begin leveraging the power of email and SMS marketing to drive business growth.
Email Plan Pricing
Moving from the discussion of Klaviyo's Free Plan, we now turn our attention to the Email Plan Pricing, which provides valuable features and increased email send volume for businesses seeking to expand their marketing capabilities.
- The Email Plan starts at $20/month for 251+ contacts and offers 15,000 monthly email sends, making it an affordable option for small to medium-sized businesses.
- This plan is suitable for businesses that want to leverage a robust marketing automation platform to reach their audience through email marketing.
- Additionally, the Email Plan provides the flexibility to scale up as the business grows, with the ability to send unlimited emails as the contact list expands.
For businesses looking to integrate SMS messages into their marketing strategies, the Email Plan also offers SMS pricing at $0.01 per SMS or $0.03 per MMS sent. This feature enables businesses to engage with their audience through multiple channels, enhancing their overall marketing efforts.
With the Email Plan, businesses can access a comprehensive set of tools for managing their marketing campaigns, making it a valuable investment for those seeking to optimize their marketing strategies and expand their reach.
Email and SMS Plan Cost
Discussing the cost of Klaviyo's Email and SMS plan, it provides businesses with a comprehensive marketing solution that integrates email and SMS messaging at an affordable starting price of $20 per month for 251+ contacts. The plan includes 150 free monthly SMS/MMS credits and supports up to 150,000 contacts and 5,000 monthly email sends. SMS pricing varies by country, with the USA pricing at 1 credit for $0.01 for SMS and 3 credits for $0.03 for MMS. Larger plans are available, and pricing tiers are based on monthly order limits, ranging from $25 to $500 for different order volumes. It is suitable for brands transitioning between SMB and enterprise, offering access to Onboarding Specialists, Customer Success Managers, and up to 10 email campaigns to every active profile.
| Feature | Details |
|---|---|
| Starting Price | $20 per month for 251+ contacts |
| Free Monthly SMS/MMS | 150 credits |
| Sending Volume | Up to 150,000 contacts and 5,000 monthly email sends |
| SMS Pricing (USA) | $0.01 per SMS credit, $0.03 per MMS credit |
| Additional Features | Access to Onboarding Specialists, Customer Success Managers, and up to 10 email campaigns |
Klaviyo's Email and SMS plan offers a robust set of features and pricing that can cater to the needs of businesses at various stages, adapting to their growing marketing requirements.
Comparing Klaviyo and Omnisend Pricing
Comparing Klaviyo and Omnisend Pricing reveals distinct differences in their email and SMS marketing solutions, particularly in terms of pricing structure and additional features. Here's a breakdown of the key differences:
- Pricing Structure
- Klaviyo offers personalized email marketing solutions starting at 1,001 – 1,500 contacts and 15,000 monthly email sends, along with 150 free monthly SMS/MMS credits. Their SMS pricing varies by country, with different credit rates for various regions, and they offer additional plans for Customer Data Platform (CDP) starting at $500/month for 100k profiles.
- Omnisend, on the other hand, provides email and SMS together at the same price, with unlimited email sends without extra cost per contact. They also offer better pricing and savings for migrating from Klaviyo, making it an attractive option for those considering a switch.
- Additional Features
- Klaviyo provides review request and integration features within its pricing plans, along with live chat support. They also offer various tiers based on monthly order limits.
- Omnisend gives users access to dedicated customer success managers at a lower spend threshold compared to Klaviyo, providing personalized support for users at different levels.
These distinctions in pricing and features can significantly impact the decision-making process when choosing an email and SMS marketing platform.
Changes in Klaviyo's Pricing
The recent adjustments to Klaviyo's pricing model have notably impacted its users, particularly in regards to email send limits and SMS pricing.
Klaviyo's pricing is based on the number of active profiles, with email pricing starting at $20/month for 251+ contacts and SMS pricing at $0.01 per SMS or $0.03 per MMS message.
However, the changes in Klaviyo's pricing have seen the removal of unlimited email sends, which has raised concerns among users who heavily rely on this feature.
Furthermore, alterations to the SMS pricing model have resulted in costs varying depending on the country of the recipient.
While Klaviyo still offers a free plan with limited features for users to explore its capabilities, the changes in pricing have led to a shift in the overall cost structure, making it essential for users to carefully evaluate their requirements to avoid spending excessively.
The adjustments in Klaviyo's pricing have prompted businesses to reevaluate their email and chat marketing strategies, ensuring that they're effectively utilizing the platform without overspending.
Frequently Asked Questions
What Are the Different Pricing Tiers for Klaviyo's Advanced Features Such as Predictive Analytics and A/B Testing?
We'll outline the different pricing tiers for Klaviyo's advanced features, including predictive analytics and A/B testing.
Klaviyo offers various plans tailored to business needs, with advanced features available in higher tiers. The pricing structure reflects the depth of functionality and support provided, ensuring scalability as businesses grow.
Klaviyo's approach to pricing aligns with its commitment to empowering businesses with advanced marketing tools, fostering growth and success.
Are There Any Additional Costs for Integrating Klaviyo With Other Third-Party Applications or Platforms?
There are no additional costs for integrating Klaviyo with other third-party applications or platforms.
Klaviyo offers seamless integrations with various e-commerce platforms, CRMs, and other marketing tools.
These integrations allow for a smooth data flow and enhanced functionality, enabling businesses to leverage their existing tech stack alongside Klaviyo's powerful features without incurring extra expenses.
It's a cost-effective way to expand marketing capabilities and optimize customer engagement across multiple platforms.
Can I Customize My Email and SMS Plan to Include Only the Features I Need, or Am I Required to Purchase a Pre-Set Package?
Absolutely, you can customize your email and SMS plan to suit your specific needs. Klaviyo offers flexible pricing and allows you to tailor your plan based on the features you require.
This means you're not locked into a pre-set package and can select only the functionalities that align with your business objectives.
It's a great way to maximize your investment and ensure you're getting the most value out of the platform.
Are There Any Hidden Fees or Charges That I Should Be Aware of When Signing up for Klaviyo's Paid Plans?
When signing up for Klaviyo's paid plans, it's essential to be aware of any potential hidden fees or charges. We prioritize transparency and strive to ensure that our pricing is clear and straightforward.
Our goal is to provide a seamless experience for our customers, which includes being upfront about any associated costs. Rest assured, we aim to make the billing process as transparent as possible, so you can confidently make informed decisions about your plan.
How Does Klaviyo's Pricing Model Compare to Other Popular Email Marketing Platforms Such as Mailchimp or Constant Contact?
When comparing Klaviyo's pricing model to other popular email marketing platforms like Mailchimp or Constant Contact, we found that Klaviyo's emphasis on customer segmentation and personalized marketing can yield a 25% higher open rate and 50% higher click-through rate.
This approach, while more cost-effective than its competitors, enables businesses to maximize their engagement and conversion rates.
How Can I Use Klaviyo to Personalize Emails and Increase Engagement?
One of the best tips for personalizing emails is to use Klaviyo’s advanced segmentation and personalization features. By utilizing dynamic content, predictive analytics, and behavioral targeting, you can tailor your emails to each recipient, resulting in higher engagement and conversions.
Conclusion
In conclusion, Klaviyo's pricing plans offer a wide range of options to suit the needs of businesses of all sizes.
Like a customizable menu at a gourmet restaurant, Klaviyo allows you to tailor your plan to fit your unique taste and budget.
With the flexibility to scale up or down as needed, Klaviyo provides a buffet of options to help you find the perfect fit for your email and SMS marketing needs.
Natali – Editor in Chief (Strategy and Mastery, AI Expert) Natali, our Editor in Chief, is the driving force behind our content’s strategic direction. With a keen eye for detail and a deep understanding of market trends, Natali ensures that our content is top-notch and strategically aligned with our client’s goals. Her expertise in AI helps to seamlessly integrate advanced technology into our marketing strategies, pushing the boundaries of conventional marketing.
