Looking for the best OLED TV deals this Black Friday? The top pick is the Sony A90K BRAVIA XR, offering exceptional picture quality and smart features. A strong alternative is the Samsung S90H Series 77-Inch, which impresses with its large screen and vibrant display. However, buyers face tradeoffs between price, size, and feature sets—more premium models deliver stunning visuals but at higher costs, while budget options may lack advanced features. Continue reading for a detailed breakdown of the best deals and what to consider for your purchase.
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Key Takeaways
- Premium OLED models like Sony and Samsung dominate for picture quality and smart features.
- Larger screens tend to be more expensive but provide immersive viewing experiences.
- Price differences often reflect size, processing power, and additional features like Dolby Vision and Dolby Atmos.
- Budget-friendly options still offer excellent OLED quality but may lack some advanced smart features.
- Choosing the right TV depends heavily on your room size, viewing habits, and budget constraints.
| oled tv deals black friday | Resolution | Processor | HDR | Refresh Rate |
|---|---|---|---|---|
| Sony 48 Inch A90K BRAVIA XR 4K | 4K HDR | Cognitive Processor XR | — | — |
| Samsung 77-Inch Class S90H Ser | 4K | NQ4 AI GEN3 | HDR+ | 165Hz (PC games) |
| LG 65-Inch Class OLED evo G5 S | 4K | Alpha 11 AI Processor Gen 2 | Dolby Vision, HDR10 | 120Hz |
| LG 65-Inch Class OLED evo AI 4 | 4K | α9 AI Processor Gen8 | Dolby Vision, HDR10 | 144Hz |
| LG 55-Inch OLED evo AI 4K C6 S | 4K | — | HDR10, Dolby Vision | 165Hz |
| LG 65-Inch OLED B6 Series 4K S | 4K | a8 AI Processor 4K Gen3 | Dolby Vision, HDR10 | 120Hz |
| Samsung 65-Inch Class OLED S90 | 4K | NQ4 AI Gen3 | HDR+ | 144Hz |
| LG 65-Inch Class OLED evo AI 4 | 4K | Alpha 11 AI Processor Gen3 | Dolby Vision, HDR10 | 165Hz VRR |
| LG 55-Inch Class OLED evo C4 S | 4K | α9 Gen7 AI Processor | Dolby Vision | 144Hz |
| Samsung 77-Inch Class OLED S84 | 4K | NQ4 AI Gen2 | OLED HDR | 120Hz |
More Details on Our Top Picks
Sony 48 Inch A90K BRAVIA XR 4K HDR OLED Smart Google TV
The Sony A90K BRAVIA XR 48-inch stands out for combining exceptional OLED picture quality with a compact size perfect for smaller rooms or secondary spaces. Its deep blacks and vibrant colors are on par with larger OLEDs like the LG G5 series, but in a smaller footprint. The Cognitive Processor XR ensures natural images and smooth performance, while gaming features such as HDMI 2.1, 4K/120Hz, and low input lag make it a top choice for gamers. The built-in Dolby Atmos and Acoustic Surface Audio+ deliver immersive sound, rivaling the LG evo G5’s sound system. However, the premium price might be a deterrent for budget-conscious buyers, and the limited size options mean it’s not suitable for those wanting larger screens. This model is ideal for cinephiles and gamers seeking premium quality in a smaller size.
Pros:- Exceptional OLED picture with deep blacks and vibrant colors
- Advanced gaming features including HDMI 2.1 and low input lag
- Immersive audio with Dolby Atmos and Acoustic Surface technology
Cons:- High price for a 48-inch model may be prohibitive
- Limited size options beyond 48 inches in this series
Best for: Small living rooms or bedrooms where premium picture and gaming features are desired without a large footprint.
Not ideal for: Users seeking a larger screen for a dedicated home theater, as this model is limited to 48 inches.
- Size:48 inches
- Display Technology:OLED
- Resolution:4K HDR
- Processor:Cognitive Processor XR
- HDR Support:HDR, Dolby Vision
- Smart Platform:Google TV
- Gaming Features:HDMI 2.1, 4K/120Hz, VRR, ALLM, low input lag (8.5ms)
- Audio:Acoustic Surface Audio+, Dolby Atmos
Our verdict“This TV is perfect for those wanting premium small-screen OLED performance for gaming and cinematic viewing.”
Samsung 77-Inch Class S90H Series OLED 4K Smart TV (2026 Model)
The Samsung 77-inch S90H Series offers an impressive combination of size and brightness, making it ideal for a dedicated home theater. Its bright contrast and glare-free technology surpass smaller OLEDs like the Sony A90K, especially in well-lit rooms. The 165Hz refresh rate and support for G-SYNC and FreeSync Premium Pro make it a formidable choice for high-end gaming, especially on PC. The AI-powered upscaling and motion enhancement ensure sharp visuals across all content, although performance can vary depending on setup and source. Its high price tag reflects its premium features, which might be overkill for casual viewers. Best suited for those who want a large, bright OLED with gaming and cinematic features.
Pros:- Large 77-inch display with exceptional contrast and brightness
- High 165Hz refresh rate with G-SYNC and FreeSync support
- Glare-free technology reduces reflections for bright rooms
Cons:- Performance depends on hardware setup and content quality
- Premium price may deter budget-conscious buyers
Best for: Dedicated home theater enthusiasts and gamers seeking a massive OLED with top-tier brightness and smooth gameplay.
Not ideal for: Casual viewers or those with limited space, as its size and cost may be excessive for smaller rooms or budgets.
- Screen Size:77 inches
- Display Technology:OLED
- Resolution:4K
- HDR:HDR+
- Processor:NQ4 AI GEN3
- Refresh Rate:165Hz (PC games)
- Gaming Features:G-SYNC, FreeSync Premium Pro
- Upscaling:AI Upconversion
Our verdict“This TV is best for those wanting a large, bright OLED with advanced gaming features in a dedicated viewing space.”
LG 65-Inch Class OLED evo G5 Series 4K Smart TV with AI Upscaling and Dolby Atmos
The LG OLED evo G5 Series 65-inch model excels at delivering vibrant colors and perfect blacks, making it a versatile choice for both cinema and gaming. Its Brightness Booster Max technology allows it to reach up to 45% brighter images, ideal for well-lit rooms where glare can be an issue. The Alpha 11 AI Processor Gen 2 offers personalized visuals and sound, rivaling the LG C5 series’ overall performance but in a slightly more premium package. With support for Dolby Vision, Dolby Atmos, and a sleek one-wall design, it caters well to those seeking a stylish, immersive experience. Still, its high price and reliance on internet connectivity for streaming might be barriers for some users. Best for viewers who want a bright, vibrant OLED with strong gaming and home theater capabilities.
Pros:- Bright-room-ready with 45% higher brightness through Brightness Booster Max
- Exceptional black levels and vibrant colors
- Advanced AI processing for tailored visuals and audio
Cons:- Premium price may limit affordability
- Installation may require professional setup for optimal wall mounting
Best for: Homeowners with bright rooms seeking vivid picture quality and personalized smart features.
Not ideal for: Budget buyers or those without easy internet access, as some features depend on connectivity and subscriptions.
- Size:65 inches
- Display Technology:OLED evo
- Resolution:4K
- HDR:Dolby Vision, HDR10
- Processor:Alpha 11 AI Processor Gen 2
- Refresh Rate:120Hz
- Gaming Features:G-Sync, FreeSync, VRR
- Audio:Dolby Atmos
Our verdict“This TV is ideal for those who prioritize brightness and vivid imagery in well-lit spaces with smart, personalized features.”
LG 65-Inch Class OLED evo AI 4K C5 Series Smart TV with Dolby Atmos and Dolby Vision
The LG OLED evo C5 Series 65-inch delivers stunning 4K visuals with perfect blacks and vibrant colors, making it a strong choice for gamers and art lovers alike. Its 0.1ms response time and 144Hz refresh rate support fast-paced gaming, while the support for Dolby Vision and Atmos ensures cinematic quality. The webOS 25 platform offers a seamless smart experience with personalized content, and the sleek nearly-invisible bezel adds to its modern aesthetic. Its compatibility with G-Sync and FreeSync provides smooth gameplay, but some users may find that its high-end features come with a steep price and require technical setup for optimal use. The included Art Gallery mode allows it to double as a digital artwork display, adding versatility. This makes it ideal for tech-savvy users who want a premium, versatile OLED.
Pros:- Fast response time and high 144Hz refresh rate for gaming
- Supports Dolby Vision and Atmos for cinematic viewing
- Sleek design with Art Gallery Mode for displaying artwork
Cons:- High cost may be a barrier for some buyers
- Requires technical setup for full feature utilization
Best for: Gamers and art enthusiasts seeking a stylish, high-performance OLED with advanced gaming and display features.
Not ideal for: Casual viewers or those on a tight budget, due to its premium price and setup complexity.
- Size:65 inches
- Display Technology:OLED evo
- Resolution:4K
- HDR:Dolby Vision, HDR10
- Processor:α9 AI Processor Gen8
- Response Time:0.1 ms
- Refresh Rate:144Hz
- Smart Platform:webOS 25
Our verdict“This TV is best for users who desire a premium, versatile OLED with gaming, cinematic, and art display capabilities.”
LG 55-Inch OLED evo AI 4K C6 Series Smart TV (2026) with AI Processor Gen3, Dolby Vision, Dolby Atmos, HDR10, 165Hz, Bundle with Protection and Cables
The LG OLED evo C6 55-inch offers a compelling mix of gaming performance and smart features, especially with its bundled extras. Its 0.1ms response time and 165Hz refresh rate provide smooth gameplay, comparable to larger high-end models like the LG evo G5. Support for Dolby Vision and Atmos ensures cinematic quality, while the AI Processor Gen3 improves upscaling and picture quality. The included protection plan and high-quality HDMI cables add value, making it a practical choice for those wanting a ready-to-go setup. However, its weight and size mean it requires a sturdy wall mount, and some advanced features depend on source content and internet connectivity. Overall, this model is well-suited for those seeking a premium gaming and entertainment experience in a smaller package.
Pros:- Stunning 4K OLED picture with perfect blacks
- Fast response time and high refresh rate ideal for gaming
- Includes protection plan and premium HDMI cables for added value
Cons:- Heavy and large for a 55-inch TV, needing sturdy mounting
- Premium features may come at a higher price point
Best for: Gamers and streamers wanting a compact, feature-rich OLED with bundled accessories for easy setup.
Not ideal for: Those requiring a larger screen or with limited wall space, as its size and weight demand sturdy mounting solutions.
- Display Technology:OLED
- Resolution:4K
- Refresh Rate:165Hz
- HDR:HDR10, Dolby Vision
- Response Time:0.1 ms
- Size:55 inches
- Smart Platform:webOS 26
- Additional Features:Bundled protection, high-quality HDMI cables
Our verdict“This bundle is ideal for gamers and entertainment enthusiasts seeking a compact yet high-performance OLED with accessories included.”
LG 65-Inch OLED B6 Series 4K Smart TV with Dolby Atmos & Vision
This LG B6 Series stands out for its exceptional picture quality, offering perfect blacks and vibrant colors thanks to OLED technology. Its a8 AI Processor 4K Gen3 enhances clarity and color accuracy, making it a top choice for both movie lovers and gamers. Unlike the Samsung S90F, it excels in delivering deep contrast, but the premium price and potential for burn-in can be drawbacks. Its gaming features, including NVIDIA G-SYNC and AMD FreeSync, make it suitable for fast-paced gameplay, though setup may be complex due to its many options. If you prioritize cinematic visuals with gaming flexibility, this model makes a compelling choice.
Pros:- Exceptional picture quality with perfect blacks and vibrant colors
- Advanced gaming features including G-SYNC and FreeSync
- Smart webOS platform with extensive streaming options
- Supports Dolby Vision and Dolby Atmos for immersive entertainment
Cons:- Premium price may restrict budget-conscious buyers
- Potential for screen burn-in over long-term static content
Best for: Home theater enthusiasts who want stunning visuals and gaming capabilities in one package
Not ideal for: Casual viewers on a budget who might be concerned about the high price and OLED burn-in risk
- Screen Size:65 inches
- Resolution:4K
- Processor:a8 AI Processor 4K Gen3
- HDR:Dolby Vision, HDR10
- Audio:Dolby Atmos
- Refresh Rate:120Hz
Our verdict“This TV is best suited for viewers who value premium picture quality and gaming features and are willing to invest accordingly.”
Samsung 65-Inch Class OLED S90F 4K Smart TV (2025 Model) with AI Processor, HDR+, Motion Xcelerator 144Hz, Alexa Built-in
Compared to the LG B6, the Samsung S90F offers a brighter picture with Pantone-validated vibrant colors, making it ideal for rooms with lots of ambient light. Its 144Hz refresh rate and AI upscaling excel for sports and gaming, though actual performance depends heavily on the source and hardware. While it provides deep contrast and smart Alexa control, some users may find the upscaling inconsistent with certain content. The high-end features come at a premium, but if you want an OLED with enhanced brightness and smart voice integration, this model stands out.
Pros:- Bright, vibrant picture with Pantone validation
- High 144Hz refresh rate perfect for fast-paced content
- AI-powered upscaling improves lower-resolution sources
- Built-in Alexa for smart home control
Cons:- Upscaling performance varies with source content
- Premium price may be prohibitive for some
Best for: Gamers and sports fans who want high refresh rates and bright, vivid visuals with voice control
Not ideal for: Budget-conscious buyers or those who prioritize cinematic film quality over brightness
- Screen Size:65 inches
- Resolution:4K
- Processor:NQ4 AI Gen3
- HDR:HDR+
- Refresh Rate:144Hz
- Smart Features:Alexa Built-in
Our verdict“This TV is ideal for viewers seeking bright visuals, smooth motion, and integrated smart voice features, though at a higher cost.”
LG 65-Inch Class OLED evo AI 4K C6 Series Smart TV with Dolby Atmos and Dolby Vision
The LG OLED evo C6 Series provides stunning visuals with self-lit pixels that deliver infinite contrast and vivid, true-to-life colors. Its Alpha 11 AI Processor optimizes picture and sound quality, making it a superb choice for cinematic experiences and gaming. The 165Hz VRR and 0.1ms response time give it an edge for fast-paced gaming, surpassing many other OLEDs like the LG B6 in motion clarity. However, these advanced features come at a significant price, and prolonged static images might risk burn-in. This model is best for dedicated gamers and cinephiles who want top-tier performance and are comfortable with the higher investment.
Pros:- Exceptional picture quality with infinite contrast
- High refresh rate and low response time for gaming
- Supports Dolby Vision and Atmos for immersive content
- Smart platform with extensive streaming options
Cons:- High-end price point can be prohibitive
- Potential for burn-in with static images over time
Best for: Dedicated gamers and home theater enthusiasts seeking the best contrast and motion performance
Not ideal for: Casual viewers or those concerned about long-term burn-in and high costs
- Screen Size:65 inches
- Resolution:4K
- Processor:Alpha 11 AI Processor Gen3
- HDR:Dolby Vision, HDR10
- Refresh Rate:165Hz VRR
- Response Time:0.1ms
Our verdict“This OLED is best suited for serious gamers and cinephiles who prioritize top performance and can accommodate the premium price.”
LG 55-Inch Class OLED evo C4 Series Smart TV 4K with AI-Powered Processor and Dolby Vision
Compared to larger OLEDs, the LG OLED evo C4 55-inch strikes a balance of premium features in a smaller form factor. Its self-lit pixels and α9 Gen7 AI Processor deliver vivid visuals with Dolby Vision and Atmos, making it excellent for gaming and movie nights in smaller rooms. The 144Hz refresh rate and multiple HDMI 2.1 ports support smooth gameplay, similar to the larger C6 model but in a more affordable size. However, the higher price point for a 55-inch OLED and the risk of burn-in with static images should be considered. This pick makes the most sense for those wanting high-end features in a more manageable size.
Pros:- Vivid 4K picture with self-lit OLED pixels
- Excellent gaming features including 144Hz and HDMI 2.1
- Smart AI processing for optimized visuals and sound
- Compact size suitable for smaller rooms
Cons:- Premium price for a 55-inch model
- Potential burn-in risk with static images
Best for: Gamers and entertainment lovers with limited space seeking high performance in a smaller OLED
Not ideal for: Large-room owners or those concerned about potential burn-in over long static use
- Screen Size:55 inches
- Resolution:4K
- Processor:α9 Gen7 AI Processor
- HDR:Dolby Vision
- Refresh Rate:144Hz
- Response Time:0.1ms
Our verdict“This model is perfect for those wanting high-end OLED gaming and streaming in a smaller, more manageable size without sacrificing too much performance.”
Samsung 77-Inch Class OLED S84F Series Smart TV (2025 Model, 77S84F)
The Samsung 77S84F offers a sizable 77-inch OLED panel with vivid colors and deep contrast, rivaling larger models like the LG evo G5 but with a more modern wave-inspired design. Its AI-enhanced processing and 120Hz refresh rate make it suitable for immersive sports, movies, and gaming. The multi-dimensional surround sound further elevates the viewing experience, although full smart features require a Samsung account. While the large screen is impressive, the high price and potential variation in picture quality based on source content mean it’s best for dedicated home cinemas or large living rooms where size is a priority.
Pros:- Vivid 4K OLED image with deep contrast
- Large 77-inch display perfect for big spaces
- Smooth 120Hz motion suitable for sports and gaming
- Sleek, wave-inspired modern design
Cons:- Requires a Samsung account for full smart features
- High price may be a barrier for some buyers
- Picture quality can vary based on source content
Best for: Homeowners seeking a large, visually stunning OLED for cinematic experiences and gaming
Not ideal for: Small or medium-sized rooms where the large screen may be overwhelming or where budget is tight
- Screen Size:77 inches
- Resolution:4K
- Processor:NQ4 AI Gen2
- HDR:OLED HDR
- Refresh Rate:120Hz
- Sound:Multi-dimensional surround
Our verdict“This large OLED is best for those who want a high-impact, cinematic display in spacious environments and are comfortable with the premium price.”
How We Picked
Our evaluation focused on performance, picture quality, build quality, smart features, and value for money. We prioritized models with advanced processing, excellent contrast, and color accuracy, which matter most for OLED viewers. We also considered user-friendly interfaces and future-proof features like HDMI 2.1 support. The ranking reflects a balance of performance and affordability, highlighting the best overall options while acknowledging tradeoffs in size, features, and price. Our selections aim to help different buyer types find the right balance for their needs.| oled tv deals black friday | Display Technology | HDR |
|---|---|---|
| Sony 48 Inch A90K BRAVIA XR 4K | OLED | — |
| Samsung 77-Inch Class S90H Ser | OLED | HDR+ |
| LG 65-Inch Class OLED evo G5 S | OLED evo | Dolby Vision, HDR10 |
| LG 65-Inch Class OLED evo AI 4 | OLED evo | Dolby Vision, HDR10 |
| LG 55-Inch OLED evo AI 4K C6 S | OLED | HDR10, Dolby Vision |
| LG 65-Inch OLED B6 Series 4K S | — | Dolby Vision, HDR10 |
| Samsung 65-Inch Class OLED S90 | — | HDR+ |
| LG 65-Inch Class OLED evo AI 4 | — | Dolby Vision, HDR10 |
| LG 55-Inch Class OLED evo C4 S | — | Dolby Vision |
| Samsung 77-Inch Class OLED S84 | — | OLED HDR |
Factors to Consider When Choosing Oled Tv Deals Black Friday
When shopping for OLED TVs during Black Friday deals, it’s important to consider several key factors beyond just the specs. Size, smart features, and picture quality all influence your satisfaction, but understanding tradeoffs can save you money and help you find the right fit. This guide explores the main considerations to keep in mind before making a purchase.Screen Size and Room Fit
Choosing the right size depends on your room dimensions and viewing distance. Larger screens provide more immersion but can be overwhelming in small spaces. Measure your space carefully and consider how close you’ll sit to avoid a pixelated or cramped experience. Remember, a bigger TV isn’t always better if it doesn’t fit comfortably in your room.
Picture Quality and Processing
OLED panels excel in contrast, black levels, and color accuracy. Look for models with advanced processors like LG’s AI engines or Sony’s XR chips, which enhance clarity and motion. Cheaper models may have slightly less vibrant colors or slower response times, affecting fast-paced scenes. Prioritize picture quality for a more cinematic experience, especially during Black Friday deals when discounts make higher-end models more accessible.
Smart Features and Ecosystem
Smart TV platforms vary significantly—Google TV, Tizen, WebOS, and others each offer different apps and user experiences. Consider whether your preferred streaming apps are supported and if voice assistants like Alexa or Google Assistant are integrated. A more advanced smart platform can add convenience, but it might increase the overall price or complexity—balance these features against your tech comfort level.
Connectivity and Future-Proofing
Look for HDMI 2.1 ports if you plan to connect next-gen gaming consoles or high-end sound systems. Support for Dolby Vision and Dolby Atmos enhances your viewing and listening experience, especially with streaming content. More ports and advanced standards can mean a higher upfront cost but provide better compatibility for future upgrades.
Price and Value Balance
Black Friday is an excellent time to find discounts, but it’s easy to be tempted by deep discounts on models that may not meet all your needs. Consider what features are most important—size, picture quality, smart features—and weigh these against the savings. Sometimes, paying a little more upfront yields a more satisfying long-term investment, especially for high-end models.
Frequently Asked Questions
Is it worth paying extra for the latest OLED models during Black Friday?
Paying extra for newer OLED models often means access to improved processing, better motion handling, and additional smart features. These enhancements can significantly improve your viewing experience, especially if you value picture quality highly. However, if your budget is tight, previous generation models still offer excellent OLED performance at lower prices, making it worthwhile to compare features carefully during Black Friday sales.
How important is HDMI 2.1 support for my OLED TV purchase?
HDMI 2.1 support becomes more relevant if you own or plan to buy next-generation gaming consoles like the PS5 or Xbox Series X, which benefit from higher bandwidth for 4K at 120Hz and variable refresh rates. It also future-proofs your setup for upcoming devices. If gaming or future compatibility isn’t a priority, HDMI 2.1 may be less critical, and you can focus on picture quality and smart features instead.
Should I prioritize size over picture quality for Black Friday deals?
Size is important for immersion, but it must fit comfortably in your space. A larger screen with subpar picture quality can diminish your viewing experience, so prioritize models with excellent contrast, color, and motion handling. Conversely, if you have a small room, a smaller but high-quality OLED might deliver better overall satisfaction than a large, budget-friendly option with compromises in image performance.
Are budget OLED models suitable for bright rooms?
While OLED panels excel in contrast and black levels, they are generally less bright than LED LCDs, which can be a disadvantage in very bright rooms or windows with uncontrolled light. If your space has a lot of ambient light, consider models with higher peak brightness or add blackout curtains to optimize your viewing experience. Budget OLEDs still deliver impressive picture quality, but their performance in bright settings can be limited.
When is the best time to buy an OLED TV during Black Friday?
The best deals usually appear early in the Black Friday sales window, with some discounts extending into Cyber Monday. Keep an eye on pre-sale promotions and doorbusters, which often include the latest models at significant discounts. Planning ahead and comparing prices across retailers ensures you get the best value, especially for high-demand models that tend to sell out quickly during peak sale days.
Conclusion
The best overall OLED TV for most buyers is the Sony A90K BRAVIA XR, offering a balanced combination of picture quality, smart features, and build. For those seeking the best value, models like LG’s C6 Series provide excellent performance at a lower price point. Premium buyers who prioritize size and cutting-edge features should consider the Samsung S90H Series 77-Inch. Beginners or casual viewers will benefit from more straightforward options like LG’s C4 Series, which offer great quality without complex features. Ultimately, your choice depends on your budget, space, and viewing habits—use this guide to find the perfect OLED deal for Black Friday 2026.
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