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A MoneyWeek report examines how demand for in-person activities and live events may offer businesses and investors opportunities as daily life becomes more digital. It cites Ofcom data showing UK adults spent an average of 4.5 hours online each day in 2025, but the report does not provide investment recommendations, company examples or evidence that the trend guarantees returns.
MoneyWeek has published a report examining how investors might gain exposure to the so-called experience economy, a market built around live events and in-person activities. The report links interest in such experiences to increasingly digital routines, citing Ofcom data that UK adults spent an average of 4.5 hours online per day in 2025.
The report describes the experience economy as a source of curated, in-person activities that can provide physical engagement and a sense of community. It presents this as an alternative to a daily life that increasingly involves screens, online services and remote work. These descriptions frame a market trend; they do not establish that every consumer is seeking more offline activities or that providers in the sector will be profitable.
Ofcom’s figures cited by MoneyWeek put average time online for UK adults at 4.5 hours a day in 2025. Among people aged 18 to 24, the reported average was six hours and 20 minutes daily, mostly on smartphones. These numbers describe time spent online, not time spent alone, and the report does not supply a comparison with earlier years or a measure of demand for paid experiences.
MoneyWeek also says more than 40% of UK workers spend at least part of their working week at home. The report connects remote work and digitalisation with a potential appetite for face-to-face leisure, but provides no survey establishing that remote workers are more likely to buy such activities. It raises the investment question without identifying a particular company, fund, valuation or recommended way to invest.
Where Offline Demand Meets Investment
The argument matters to readers because it connects changes in everyday habits with potential business opportunities. Providers of live entertainment, events and activities may seek to attract customers looking for shared, physical experiences. For investors, however, a broad cultural trend is not in itself evidence of a sound investment: a business still needs to turn interest into repeat purchases and revenue.
The figures in the report provide a picture of extensive internet use and widespread remote work, but they do not quantify spending on experiences or establish a direct link between screen time and ticket sales. That distinction matters when evaluating the idea as an investment theme. The report offers a way to think about the sector, not proof of future growth or a promise of returns. Any investment decision would also depend on the specific business, its finances, the price of its shares or other assets, and the risks involved.
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The Digital Habits Behind the Theme
MoneyWeek’s report starts from the observation that everyday life has become more digital. The Ofcom time-online figures it cites refer to 2025 and distinguish the overall adult average from the higher figure for 18-to-24-year-olds. The age-group figure is specifically described as mostly smartphone use; it should not be read as a measure of time spent on any one platform or service.
The report also points to remote working in the UK, saying over 40% of workers work from home for at least part of the week. It uses those circumstances to explain why in-person experiences may appeal to some people. The supplied report material does not set out a longer-term timeline for the market, name individual operators or provide a breakdown of consumer spending, so those points cannot be treated as confirmed evidence of investment performance.
Demand and Returns Remain Unproven
The report material does not identify which businesses or assets investors could buy, nor does it provide company-level financial results, valuations, investment costs or performance data. It also gives no evidence that the experience economy is growing at a particular rate. Readers therefore cannot use the figures presented to compare one investment with another or estimate likely returns.
It is also unclear from the material whether the cited online-time and remote-work statistics are intended to predict spending on experiences. They show patterns in digital use and work arrangements, but do not establish why people choose particular leisure activities, how much they spend, or whether demand is changing. The report’s central link between digitised routines and demand for in-person experiences remains an interpretation rather than a measured causal finding.
Look for Company-Level Evidence
The report raises an investment theme, but the next step for anyone assessing it is to examine specific businesses and their published financial information. Relevant evidence would include revenue from live or in-person offerings, customer numbers, repeat bookings, operating costs and debt, alongside the price investors would pay. None of those details appears in the supplied report material.
Further consumer-spending data, company disclosures or independent research could help test whether interest in in-person activities translates into sustainable sales. Until such evidence is available, the experience economy is best understood here as a potential market opportunity, not a verified investment outcome. Figures cited in the report describe past conditions and do not guarantee future results.
Key Questions
What does the experience economy mean in this report?
It refers to curated, in-person activities and events that offer physical engagement or a sense of community. The report presents them as an alternative to aspects of increasingly digital daily life.
How much time did UK adults spend online in 2025?
MoneyWeek cites Ofcom data reporting an average of 4.5 hours per day for UK adults in 2025. For people aged 18 to 24, it gives an average of six hours and 20 minutes a day, mostly on smartphones.
Does the report name investments to buy?
No. The supplied report material discusses the theme but does not name specific companies, funds or securities, or provide buy recommendations.
Do the figures prove demand for in-person experiences is rising?
No. The cited figures describe time spent online and remote working. The report does not provide spending or sales data that proves those patterns are causing demand for paid experiences to rise.
Do these trends guarantee investment returns?
No. A market trend does not guarantee that a business will be profitable or that an investment will gain value. The report provides no company-level performance or return data.
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