Copying a campaign in Mailchimp is comparable to pressing the “easy button” for simplifying your email marketing endeavors.
The process might seem straightforward, but there are some nuances and tips that can make it even more efficient.
We've discovered a few tricks that can help you make the most of this feature, so you can duplicate campaigns with precision and ease.
Let's explore how to seamlessly replicate your successful campaigns in Mailchimp and take your email marketing to the next level.
Key Takeaways
- The Mailchimp dashboard provides various options for accessing help and support, including help articles, email and chat support, and video tutorials.
- When duplicating a campaign, use the 'Replicate' option in the drop-down menu to create a copy of the desired campaign.
- Customizations can be made to the duplicated campaign in the email builder before publishing, ensuring that template, content, and merge tags are implemented correctly.
- Before scheduling the duplicated campaign, thoroughly review all elements, such as copy, content, links, images, and call-to-action buttons, and consider the timing and frequency for optimal performance.
Accessing Mailchimp Dashboard
To access the Mailchimp Dashboard, we log in to our Mailchimp account and then click on 'All Campaigns' in the left-side menu to view our campaigns.
If we encounter any issues while accessing Mailchimp, we can easily find the information we need to resolve our issue by scanning a help article. The help articles are easy to follow and provide step-by-step guidance.
If we can't find the solution in the help articles, we can access email and chat support for further assistance.
In case Mailchimp doesn't work as expected, there's also the option to watch a video that showed how to navigate the dashboard.
Sometimes, finding the right information for accessing Mailchimp Dashboard can be hard, but with the resources available, we can quickly find the support we need.
Whether it's through help articles, videos, or direct support, Mailchimp offers various avenues for us to master the process of accessing the dashboard.
Selecting the Campaign to Duplicate
After accessing the Mailchimp Dashboard and viewing our campaigns in the 'All Campaigns' section, the next step is to select the specific campaign we want to duplicate. From the list view, identify the email campaign you wish to replicate. Once you've found the desired campaign, use the 'Replicate' option in the drop-down menu next to it. This action will initiate the duplication process, creating a copy to use as the foundation for a new campaign.
It's important to note that after the replication, you can edit the email in the builder to tailor it to your specific needs. This allows for customization and ensures that the replicated campaign aligns perfectly with your goals. The duplicated versions are saved with the original email name followed by '(copy ##)' for easy identification and management within your Mailchimp account.
Whether you're looking to duplicate regular, plain-text, A/B, multivariate, social posts, postcards, landing pages, ads, or RSS campaigns, Mailchimp provides the flexibility to replicate different types of campaigns. This functionality is especially helpful for small businesses looking to streamline their email marketing efforts and maintain consistency across their campaigns.
If you need further guidance, Mailchimp's help articles have detailed information on creating replicated campaigns and making any necessary changes.
Duplicating the Campaign
Upon selecting the desired campaign from the list view in Mailchimp, a duplicate version can be created by choosing the 'Replicate' option from the drop-down menu. This action helps us quickly make a copy of an existing campaign, saving time and effort. When we replicate a campaign, it's important to note that certain elements, such as social cards, shouldn't be used. By replicating only the original version, we can ensure that settings and content are carried over accurately.
It's essential to replicate different types of emails, including regular, plain-text, A/B, multivariate, and RSS campaigns. This approach streamlines our email marketing efforts and allows us to maintain consistency across our campaigns. Additionally, when replicating classic automations, we need to be aware that certain single-email automations can't be replicated. It's also possible to make changes in the automation builder before starting the workflow.
We can also replicate other campaign types, such as social posts, postcards, landing pages, ads, and RSS campaigns. After replicating the campaign, we can make any desired changes before publishing. This knowledge equips us to efficiently manage and replicate various campaign types in Mailchimp.
Customizing the Duplicated Campaign
After duplicating the campaign in Mailchimp, we can customize the replicated version by making any necessary changes in the email builder before publishing. When customizing the duplicated campaign, it's important to ensure that any desired modifications to the email template, content, or merge tags are implemented.
The replicated versions are conveniently saved on the Campaigns page with the original email name followed by '(copy ##)', allowing for easy identification. However, it's crucial to only replicate the original version of a campaign to ensure that content and settings carry over seamlessly.
It's essential to note that it's not possible to change the campaign type of a replicated campaign. Therefore, any adjustments to the campaign type should be made before duplicating the campaign.
Additionally, social cards shouldn't be used with replicated campaigns, as it may cause conflicts with the sharing of content on social media platforms.
Reviewing and Scheduling the Duplicated Campaign
Let's review and schedule the duplicated campaign to ensure its readiness for distribution.
After customizing the duplicated campaign, it's crucial to thoroughly review all elements to ensure accuracy and relevancy. Start by checking that the copy and content remain contextually relevant to the intended audience. Verify that all links, images, and call-to-action buttons are working properly. Additionally, review the subject line and preheader text to ensure they align with the campaign's goals.
Once the review process is complete, it's time to schedule the campaign for distribution. Consider the timing and frequency of your audience's engagement to determine the most suitable schedule. Mailchimp provides the option to schedule the campaign for a specific date and time, allowing you to maximize its impact.
Before finalizing the schedule, it's important to consider any relevant contextual factors that may affect the campaign's performance, such as holidays or industry-specific events. By carefully reviewing and scheduling the duplicated campaign, you can ensure that it reaches your audience at the optimal time, maximizing its effectiveness.
Frequently Asked Questions
Can You Duplicate a Campaign on Mailchimp?
Yes, you can duplicate a campaign on Mailchimp. Duplicating campaigns is a handy feature for reusing successful content.
It allows us to replicate various types of emails, including regular, plain-text, A/B, or multivariate emails, and make necessary adjustments before sending.
Additionally, we can replicate customer journey emails and classic automations, with some limitations.
This feature streamlines the process of creating and sending out similar campaigns to different audiences.
How Do I Copy a Template From One Mailchimp to Another?
We can copy a template from one Mailchimp account to another by exporting the template from the source account and importing it into the destination account using the Import Template feature.
This allows us to seamlessly transfer our template design and content to another Mailchimp account, saving time and effort.
Simply follow the outlined steps for a smooth transition.
How Do I Copy and Paste in Mailchimp?
We copy and paste in Mailchimp by selecting the desired email or campaign and making changes in the respective builder before publishing.
This allows us to quickly replicate different types of emails, customer journey maps, classic automations, and other campaign types while maintaining consistency and saving time.
It's an efficient way to reuse existing content and adapt it to our specific needs without starting from scratch.
Can You Resend the Same Campaign in Mailchimp?
Yes, you can resend the same campaign in Mailchimp. It's best for reaching non-openers. Remember, when replicating, use the original version to carry over content and settings.
Replication isn't ideal for social cards. Also, you can't change the campaign type once replicated.
Reusing templates is efficient for similar content. Replication is a great option for specific scenarios, like resending to non-openers.
Can I Use the Same Process to Copy and Delete Campaigns in Mailchimp?
Yes, you can use the same process for copying and deleting campaigns in Mailchimp. By following the simple steps for deleting campaigns in Mailchimp, you can effectively manage your email marketing campaigns and ensure that your account stays organized and clutter-free.
Conclusion
In conclusion, copying a campaign in Mailchimp is a quick and convenient way to streamline your email marketing efforts.
By replicating and customizing campaigns, you can ensure consistency and save time.
So, don't delay – duplicate, customize, and distribute your campaigns with ease.
Natali – Editor in Chief (Strategy and Mastery, AI Expert) Natali, our Editor in Chief, is the driving force behind our content’s strategic direction. With a keen eye for detail and a deep understanding of market trends, Natali ensures that our content is top-notch and strategically aligned with our client’s goals. Her expertise in AI helps to seamlessly integrate advanced technology into our marketing strategies, pushing the boundaries of conventional marketing.
