As we journey through the multitude of marketing automation platforms, Klaviyo emerges as a guiding light, directing us toward efficient and focused engagement with our customers.
But the question remains, how much does it cost to harness the power of Klaviyo? The answer lies in understanding the intricate web of pricing tiers, contact limits, and SMS messaging costs.
With recent changes in pricing structure, including the introduction of Klaviyo One, it's crucial to explore the nuances of Klaviyo's pricing to make informed decisions about our marketing strategies and budget allocations.
Key Takeaways
- Klaviyo offers a range of pricing plans tailored to businesses of varying sizes and needs.
- The plans include a free plan, an email plan, and an email and SMS plan.
- The free plan allows up to 250 contacts, making it ideal for small businesses or those new to email marketing.
- Recent pricing changes at Klaviyo include the removal of unlimited email sends and price increases for larger customers.
Klaviyo Pricing Plans Overview
Klaviyo offers a range of pricing plans tailored to businesses of varying sizes and needs. These plans include a free plan, an email plan, and an email and SMS plan.
The free plan allows for up to 250 contacts, making it ideal for small businesses or those new to email marketing.
For those requiring more robust features, the email plan starts at $20 per month and includes up to 500 contacts, with additional contacts incurring an extra cost. This plan caters to businesses looking to focus solely on email marketing.
The email and SMS plan, starting at $30 per month, is designed for businesses wanting to leverage both email and SMS marketing. It includes 500 contacts and provides 15,000 monthly email sends along with 150 free monthly SMS/MMS credits.
It's important to note that as your account grows, the pricing plans will adjust accordingly to accommodate a larger number of contacts and increased marketing needs. Additionally, Klaviyo's pricing structure allows businesses to scale their email and SMS marketing efforts effectively while maintaining full control over their budget.
Free Plan Features
Upon signing up for the Free Plan, users gain access to email and SMS marketing capabilities, along with customizable templates and emails, making it ideal for upstart brands with limited resources.
The Free Plan also includes 150 free monthly SMS/MMS credits, making it a comprehensive tool for reaching customers through various channels.
Additionally, the plan is suitable for those with smaller contact lists, starting at 1,001 – 1,500 contacts and 15,000 monthly email sends, providing a solid foundation for growth.
The free trial available allows for email support for 60 days, offering an opportunity to explore the platform's capabilities and suitability for specific business needs.
As contact or message limits are exceeded, upgrade options are available, ensuring that businesses can scale their marketing efforts in line with their growth.
Moreover, Klaviyo's free tier offers complimentary toll-free phone support, providing valuable assistance to users as they navigate the platform and adapt to any pricing changes or marketing strategies.
Email Plan Details
Starting from 1,001 – 1,500 contacts and allowing for 15,000 monthly email sends, the Email Plan Details of Klaviyo cater to businesses looking to expand their marketing reach. Klaviyo's Email Plan offers a comprehensive set of features tailored to the needs of businesses engaging in email marketing. Below is a breakdown of the Email Plan Details:
| Contacts | Email Sends | Monthly Cost |
|---|---|---|
| 1,001-1,500 | 15,000 | $20 |
| 1,501-2,000 | 15,000 | $30 |
| 2,001-2,500 | 15,000 | $35 |
| 2,501-3,000 | 15,000 | $40 |
The Email Plan also includes 150 free monthly SMS/MMS credits, allowing businesses to engage with their customer base through multiple channels. Additionally, the plan provides access to live email and chat support, company benchmarks, and the option to upgrade for additional SMS usage. Klaviyo's pricing is based on the number of contacts and the volume of email sends, making it a scalable solution for businesses of various sizes. This detailed approach to Email Plan pricing ensures that businesses can effectively manage their email marketing efforts while having the flexibility to upgrade as their customer base grows.
Email and SMS Plan Comparison
When comparing the Email and SMS plans offered by Klaviyo, businesses can assess their marketing needs and budget to determine the most suitable option for engaging with their customer base.
Klaviyo's Email and SMS plan provides personalized marketing solutions, starting at 1,001-1,500 contacts and 15,000 monthly email sends, along with 150 free monthly SMS/MMS credits.
SMS pricing varies by country, with rates starting at 1 credit for $0.01 for SMS in the USA and different rates for other countries.
Additionally, Klaviyo offers pricing plans for reviews and customer data management, with tiers based on monthly order limits, starting at $25 and CDP plans starting at $500/month for 100k profiles.
The platform also provides various support options, a free trial, and upgrade options, while inbound messages from customers don't cost credits.
Klaviyo's Email and SMS plan is suitable for brands transitioning between SMB and enterprise, offering a comprehensive solution for both email campaigns and SMS messages.
The pricing structure allows businesses to tailor their monthly spend based on their specific needs and target audience, ensuring a cost-effective approach to engaging customers across email and SMS channels.
Recent Pricing Changes
Recent pricing changes at Klaviyo have resulted in the removal of unlimited email sends and the implementation of price increases for larger customers. Klaviyo introduced a new enterprise pricing tier, Klaviyo One, and changed the SMS pricing model due to higher carrier costs. Changes to the pricing framework now allow customers to select the package that suits them, and SMS pricing is now based on monthly credits for both SMS and MMS messages. The pricing changes for existing email plans vary by customers, and existing customers will have the new pricing and packaging on their first billing cycle date starting September 1, 2022. The free plan available from Klaviyo comes with limited features and usage limits, while the Klaviyo Customer Platform now offers an unbundled version that allows flexibility in scoping email send volume separately from profiles.
| Pricing Changes at Klaviyo | |||
|---|---|---|---|
| Removal of unlimited email sends | Implementation of price increases for larger customers | Introduction of Klaviyo One enterprise pricing tier | Change in SMS pricing model |
These changes have implications for businesses of different sizes, and a customer success manager (CSM) can assist in understanding how these changes align with specific business needs. Klaviyo's updated pricing and packaging reflect the evolving landscape of marketing automation platforms, and businesses must carefully consider their customer data, the number of contacts, and the features offered under each paid plan.
Frequently Asked Questions
Is Klaviyo Worth the Money?
Yes, Klaviyo is worth the money.
It offers robust email and SMS marketing solutions, personalized features, and flexible pricing plans catering to different business needs.
The platform's ability to integrate with Shopify and provide customer data management through Klaviyo CDP adds significant value.
With a free trial option and various support features, Klaviyo's comprehensive offerings justify its cost for businesses seeking effective marketing tools.
Is Klaviyo Better Than Mailchimp?
When comparing Klaviyo and Mailchimp, we found Klaviyo's robust segmentation and automation features to be more effective for targeted marketing.
Our team experienced higher engagement and conversion rates with Klaviyo's personalized email and SMS solutions.
The ability to tailor messaging based on customer behavior and preferences gave us a competitive edge.
Ultimately, Klaviyo's data-driven approach and advanced functionality make it a better choice for our marketing efforts compared to Mailchimp.
Is Klaviyo Good for a Small Business?
Yes, Klaviyo is good for small businesses.
It offers personalized email and SMS marketing solutions tailored to fit the needs of SMBs.
The platform provides features like email segmentation, automation, and analytics, which are essential for small businesses to engage and retain their customers effectively.
Additionally, the pricing plans are flexible, allowing small businesses to scale their marketing efforts as they grow, making it a suitable choice for SMBs.
How Can I Use Klaviyo for Free?
Using Klaviyo for free involves signing up for the free plan, which is great for new brands but has limited features. It includes:
- Account creation
- Data import
- 150 free SMS and MMS credits
- Customizable templates with a 500-email limit
For larger contact lists and more advanced features, an upgrade is necessary. It's a good starting point to explore the platform and its capabilities before deciding on a paid plan.
Conclusion
In conclusion, the pricing for Klaviyo offers a delightful array of options to tickle your fancy. With plans to suit every budget and the recent introduction of Klaviyo One for the high rollers, the possibilities are simply scrumptious.
So go ahead, indulge in the tantalizing world of Klaviyo pricing and watch your business soar to new heights. It's a feast for the senses, and your wallet will thank you!
Natali – Editor in Chief (Strategy and Mastery, AI Expert) Natali, our Editor in Chief, is the driving force behind our content’s strategic direction. With a keen eye for detail and a deep understanding of market trends, Natali ensures that our content is top-notch and strategically aligned with our client’s goals. Her expertise in AI helps to seamlessly integrate advanced technology into our marketing strategies, pushing the boundaries of conventional marketing.
