Adding video to Mailchimp might seem difficult initially, but it’s actually simpler than you think. With video content playing a crucial role in marketing, it’s important to utilize this format to connect with your audience and improve conversion rates.
So, how exactly can you seamlessly integrate video into your Mailchimp campaigns? Well, there are several effective methods to achieve this, each with its own unique benefits and considerations.
Whether you’re looking to use Video Content Blocks, Video Merge Tags, or to manually link to a video, we’ve got you covered. Stick around to uncover the best practices for adding videos to Mailchimp and take your email marketing to the next level.
Key Takeaways
- Enhancing email campaigns with video content blocks can increase engagement by allowing subscribers to click on thumbnails to watch videos in a new browser window.
- Video merge tags can be used to embed thumbnail images linked to engaging video content from services like Vimeo, YouTube, and Wistia.
- Manually linking to videos is ideal for videos from services other than YouTube and Vimeo, and involves incorporating a screenshot with an overlaid play button icon.
- Auto-converting embedded videos simplifies the process of sharing video content in email campaigns and enhances the video experience for subscribers.
Insert Video Content Block
We can easily enhance our email campaigns by inserting a video content block in Mailchimp. This feature pulls a thumbnail image from YouTube or Vimeo and links it directly to the video URL. Subscribers can simply click on the thumbnail to watch the video in a new browser window, making the viewing experience seamless and convenient.
When using services other than YouTube and Vimeo, it’s important to note that an uploaded image and a specific format are required. Additionally, merge tags can be utilized with Vimeo, YouTube, and Wistia, generating a thumbnail image that’s linked to the video online.
It’s important to mention that all video merge tags require specific information about the video and the format is *|SERVICE:[$vid=XXXX]|*.
Use Video Merge Tags
Utilize video merge tags to seamlessly embed thumbnail images linked to engaging video content from Vimeo, YouTube, and Wistia in your email campaigns, enhancing customer engagement and retention. When using video merge tags, remember to include specific information about the video in the format *|SERVICE:[$vid=XXXX]|*. This ensures that the merge tags generate the desired thumbnail images linked to your videos. Additionally, by utilizing merge tags, you can add video player images with play buttons and progress bars, creating an interactive experience for your subscribers. Here are some key points to keep in mind when using video merge tags:
- Find and use the unique identifiers required for the video merge tags to function properly for services like BlipTV, Vimeo, Wistia, and YouTube.
- Including these identifiers ensures that the video merge tags accurately link to your video content, providing a seamless experience for your subscribers.
Manually Link to Video
To manually link to a video in your email content, consider incorporating a screenshot with an overlaid play button icon, allowing subscribers to easily access the video by clicking the linked image.
This method is ideal for videos from services other than YouTube and Vimeo, as it requires an uploaded thumbnail image.
To start, log in to your Mailchimp account and turn on the Auto-convert video feature if you haven’t already. Then, when composing your email, check the box next to the video content block to enable the video player.
After that, you can upload an image to use as the thumbnail for your video. Once the thumbnail image is added, you can insert the video’s embed code into the block.
When the email is sent, recipients will be able to click the thumbnail to watch the video in a new browser window.
This manual linking method provides more customization options and control over the appearance and placement of the video link.
Auto-Convert Embedded Videos
When transitioning to the topic of Auto-Convert Embedded Videos, we can seamlessly enhance the video experience for subscribers by integrating linked thumbnail images with YouTube or Vimeo content or uploaded images for other video services. This feature ensures that videos are automatically converted into linked screenshots for seamless viewing.
Here’s what you need to know about the Auto-Convert Embedded Videos feature:
- The thumbnail overlay includes a play button icon for easy recognition of video content. This helps to attract the attention of subscribers and encourages them to engage with the video content.
- Auto-Convert Embedded Videos allows for embedding YouTube or Vimeo videos with a linked thumbnail image. This simplifies the process of sharing video content in email campaigns, saving time and effort for content creators.
Best Practices for Adding Videos
When incorporating videos into your email campaigns, consider using video content blocks to seamlessly integrate linked thumbnail images from YouTube or Vimeo videos. This allows for a visually appealing layout and provides a clear call-to-action for recipients to engage with the video content. It’s essential to ensure that the video thumbnail overlay includes a play button icon to further entice users to click and watch the video. Additionally, when using video merge tags, it’s crucial to include specific information about the video and use the correct format to ensure proper functionality.
Understanding the unique identifiers for different video services like YouTube and Vimeo is also important when integrating videos into emails. Always test the email to ensure the video is functioning correctly and follows best practices for adding videos to an email. This can be done by sending a test email to yourself or a colleague and checking how the video appears in a new browser window. If any issues arise, scanning a help article or linked screenshots within the Email Builder can provide valuable insights.
These best practices, along with the help articles provided by Mailchimp, have helped us effectively incorporate videos into our email campaigns, ensuring that recipients can easily access and engage with the video content.
Frequently Asked Questions
Can I Add a Video to Mailchimp?
Yes, we can add a video to Mailchimp.
Adding video content blocks with a thumbnail image linked to the video URL allows subscribers to watch the video in a new browser window.
We can use video merge tags to generate a thumbnail image linked to the video online, supporting services like Vimeo, YouTube, and Wistia.
Different services require unique identifiers for integrating videos into emails, such as the video ID or unique ID in the share link URL.
What Kind of Video File Can I Upload to Mailchimp?
We can upload various video file formats to Mailchimp, including MP4, MOV, and AVI. This flexibility allows us to seamlessly integrate dynamic video content into our email campaigns.
By leveraging the power of visual storytelling, we can captivate our audience and drive higher engagement.
However, we must ensure that the file size is optimized for quick loading and that the video format is compatible with the majority of email clients.
How Do I Embed a Video Into an Email?
Embedding a video into an email requires using video content blocks or video merge tags. These tools pull a thumbnail image from platforms like YouTube or Vimeo and link it to the video URL, allowing subscribers to watch the video in a new browser window.
Each video merge tag needs specific information about the video, following a particular format.
Integrating videos can boost engagement, increase click-through rates, and effectively convey information to your audience.
How Do I Add Media to Mailchimp?
We add media to Mailchimp by using video content blocks that pull thumbnail images from YouTube or Vimeo videos, linked to the video URL for subscribers to watch in a new browser window.
We also employ video merge tags for Vimeo, YouTube, and Wistia to generate thumbnail images linked to the video online.
These options provide engaging ways to share video content with our subscribers.
Conclusion
So there you have it, adding video to Mailchimp is a great way to engage your subscribers and increase click-through rates.
Did you know that including video in your email can increase click rates by up to 300%? It’s a powerful tool for grabbing attention and keeping your audience engaged.
Try out the different options we’ve discussed and see how video can take your email marketing to the next level!
Natali – Editor in Chief (Strategy and Mastery, AI Expert) Natali, our Editor in Chief, is the driving force behind our content’s strategic direction. With a keen eye for detail and a deep understanding of market trends, Natali ensures that our content is top-notch and strategically aligned with our client’s goals. Her expertise in AI helps to seamlessly integrate advanced technology into our marketing strategies, pushing the boundaries of conventional marketing.
