How to Make a Campaign a Template in Mailchimp

In the task of transforming a campaign into a template in Mailchimp, it can seem daunting due to the technical aspects involved, however, there’s no need to worry – we have everything under control for you.

Have you ever wondered how to streamline your email marketing efforts and maintain a consistent brand identity across your campaigns in Mailchimp? Well, we're about to uncover the step-by-step process that will empower you to create and reuse campaign templates effortlessly.

Stick around to discover the key strategies for maximizing the potential of Mailchimp's template features and take your email marketing to the next level.

Key Takeaways

• Understand the differences between new and classic builders in Mailchimp templates
• Check your plan to determine the available template options
• Be mindful of image requirements for content blocks in Mailchimp templates
• Custom-coded templates may have an impact on existing campaigns in Mailchimp

Understanding Mailchimp Templates

Understanding Mailchimp templates is essential for creating effective and visually appealing email campaigns. When creating a Mailchimp campaign, it's crucial to comprehend the differences between the new and classic builders. Checking your plan is the first step to determine the available template options. Familiarizing yourself with the different template options is necessary to make an informed decision based on your campaign's needs. Be mindful of the image requirements for content blocks when creating a template. Understanding that changes to custom-coded templates may impact existing campaigns is essential for maintaining consistency and functionality.

To create a successful Mailchimp campaign, it's important to grasp the various template options and how they align with your email design goals. Whether using the new or classic builder, selecting the right template sets the foundation for your campaign's visual appeal and functionality. By staying informed about the image requirements for content blocks and the potential impact of custom-coded templates on existing campaigns, you can create and maintain visually compelling and effective email campaigns in Mailchimp.

Creating a Campaign Template

Before creating a campaign template in Mailchimp, it's essential to understand the differences between the new and classic builders and check your plan to determine the available template options. Once you have a clear understanding of these aspects, you can proceed to create a campaign template by following these steps:

1. Navigate to the 'Templates' section in your Mailchimp account and select 'Create Template' to begin the process.
2. Choose the type of template you want to create, such as a drag-and-drop template or a code your own template, based on your design preferences and coding capabilities.
3. Customize the template by adding content blocks, images, and text to reflect your brand and campaign objectives. Ensure that you adhere to Mailchimp's image requirements for optimal formatting.
4. Save the template once you're satisfied with the design to use it for future campaigns.

Customizing Template Designs

When customizing template designs in Mailchimp, consider the visual elements and branding that best represent your campaign objectives.

Before customizing, understand the differences between the new and classic builders. Check your plan to ensure availability of the desired Mailchimp templates. Familiarize yourself with the various template options to make informed decisions.

Be aware of the image requirements for content blocks when customizing the template. Remember that changes to custom-coded templates may impact existing campaigns, so proceed with caution.

When customizing a template for a Regular Email, choose a template that aligns with your campaign goals and brand identity. Within Mailchimp, explore the available options and select a template that best suits your needs. Pay attention to the visual elements, colors, and layout to ensure they effectively convey your message and brand.

Reusing and Editing Templates

Let's access the Email templates section under Content in Mailchimp and select a template to start from, whether it's a Saved template, Mailchimp template, or your own code. Once you've chosen a template, save it with a name for future use.

Then, you can make changes to the template to suit your needs. Here's how to do it:

1. Save the Template: Select a template and save it with a name that's easy to remember for future use.
2. Edit Content Blocks: Drag and drop content blocks to add and format text, images, and other content in the template.
3. Customize Design: Make changes to the template's design, such as colors, fonts, and spacing, to align with your brand and message.
4. Save for Future Use: Once you've made the necessary changes, save the template so that you can reuse it for a new email marketing campaign.

Best Practices for Template Optimization

To maximize the effectiveness of your email templates, understanding the differences between the new and classic builders is essential. Start by checking your plan to see which template options are available.

Familiarize yourself with image requirements for content blocks when creating a template using the new builder. Consider creating a custom-coded template for more design control and use Mailchimp's resources for help.

It's a best practice to seek technical support through email and chat, and explore related resources like Mailchimp's Email Template Language and importing custom HTML templates for additional help.

Frequently Asked Questions

How Do I Turn a Mailchimp Campaign Into a Template?

We can turn a Mailchimp campaign into a template by following these steps:

1. Navigate to the 'Templates' section.
2. Select the campaign we want to use.
3. Click the 'More' dropdown menu.
4. Choose 'Save as Template.'
5. Provide a name and category for the template.
6. Click 'Save' to finalize the process.

This allows us to reuse the campaign as a template for future email marketing efforts.

What Is the Difference Between a Campaign and a Template in Mailchimp?

The difference between a campaign and a template in Mailchimp is that:

• A campaign is the actual email or message sent to subscribers. It contains specific content and is sent to subscribers.
• A template, on the other hand, is a reusable design or layout used as the foundation for creating campaigns. It serves as a starting point for creating campaigns and can be reused for multiple campaigns.

How Do I Save an Email Campaign as a Template?

We save an email campaign as a template in Mailchimp by accessing the Email templates section under Content.

We choose a template to start from and then save it with a name.

We can drag and drop content blocks to add and format text, images, and other content to create a template using the new builder.

Alternatively, for the classic builder, we select a template to work with, drag and drop content blocks, and save the template with a name.

How Do I Add a Custom Template to Mailchimp?

Sure, we can add a custom template to Mailchimp by following these steps:

1. Navigate to the Templates section in Mailchimp.
2. Select 'Create Template.'
3. Choose 'Code Your Own' to code a custom template using Mailchimp's template language.
4. Code the template according to your design preferences.
5. Save the template for future use.

It's worth noting that you should check your plan for available template options. Additionally, creating a custom-coded template allows for more design control.

Conclusion

In conclusion, creating a campaign template in Mailchimp is like building a sturdy foundation for your email marketing efforts.

With the right template, you can streamline your design process, maintain brand consistency, and save time for future campaigns.

By understanding Mailchimp templates, customizing designs, and optimizing best practices, you can ensure that your emails stand out and make a lasting impression on your audience.

So, go ahead and start crafting your template today!

Natali

Natali – Editor in Chief (Strategy and Mastery, AI Expert) Natali, our Editor in Chief, is the driving force behind our content’s strategic direction. With a keen eye for detail and a deep understanding of market trends, Natali ensures that our content is top-notch and strategically aligned with our client’s goals. Her expertise in AI helps to seamlessly integrate advanced technology into our marketing strategies, pushing the boundaries of conventional marketing.