How to Resend a Campaign in Mailchimp

When you resend a campaign in Mailchimp, you’re basically offering your audience another chance to engage if they missed your first attempt.

The process of resending a campaign can be a valuable tool in your email marketing strategy, but it requires a thoughtful approach to be effective.

From segmenting your subscribers to crafting a compelling subject line, there are several key steps to consider.

By understanding the nuances of resending campaigns, we can maximize our engagement and ensure that our message reaches those who might have initially overlooked it.

Key Takeaways

• Campaign resends in Mailchimp can help to target specific segments of the email list, increasing the chances of reaching subscribers who didn’t open the original email.
• Resending a campaign can potentially boost overall open rates, enhance conversion rates, and expand audience reach.
• Giving subscribers another chance to view the email through a resend can lead to increased engagement and improved conversion rates.
• Tracking the performance of resent campaigns, such as the combined open rate and click-through rates, can provide valuable insights for future campaign strategies.

Understanding Campaign Resends

We can identify subscribers who didn’t open the original email and make it easier to resend to this segment manually using Mailchimp’s data and segmenting. By utilizing Mailchimp’s tools, we can effectively target specific segments of our email list that didn’t engage with the initial campaign. This targeted approach allows us to resend the email to those who didn’t open it, potentially boosting our overall open rate.

Resending to non-openers is a manual process in Mailchimp, taking only a few minutes to execute. This simple action can significantly impact the campaign’s performance by providing another opportunity to reach those who may have missed the original email. It contributes to non-intrusive engagement, offering a second chance for recipients to interact with our content.

When deciding on the best time to resend, it’s essential to consider the type of communication and any time-sensitive offers. Generally, it’s advisable to resend within 13 days of the original email, limiting it to once per campaign. By measuring the combined open rate, we can assess the impact of resending on our email campaigns’ performance. This data-driven approach helps us understand the effectiveness of our resend strategy in improving overall engagement.

Benefits of Resending a Campaign

After understanding the effectiveness of resending campaigns to non-openers, we can now explore the significant benefits this strategy offers to improve overall engagement and conversion rates. Resending a campaign provides a valuable opportunity to increase open rates, enhance conversion rates, and ultimately drive more visits to your website. Here are the key benefits of resending a campaign:

Benefits of Resending a Campaign
Increases Open Rates	Enhances Conversion Rates	Expands Audience Reach
By giving subscribers another chance to view the email, it increases the likelihood of higher open rates.	Resending a campaign can lead to increased engagement with the email content, thereby improving conversion rates.	Reaching more people who may have missed or overlooked the email the first time can expand your audience and potential customer base.

Resending a campaign maximizes the return on investment by increasing interaction and conversion rates. By utilizing the resend feature in Mailchimp, you can effectively boost the performance of your email campaigns and achieve better results.

Steps to Resend in Mailchimp

To resend a campaign in Mailchimp, start by logging in and navigating to the Campaigns section. Once there, follow these steps:

• Replicate the campaign you want to resend and edit the name of the new version to indicate it’s a resend.
• Edit the recipients by selecting the segment of subscribers who didn’t open the original email.
• Save the changes and send or schedule the resend.
• Consider changing the subject line to grab attention before resending the campaign.

When you resend an email campaign, ensure that all the required fields are filled out accurately. This includes the subject line, recipient list, and content of the email. It’s also important to keep in mind that when sending a campaign for the first time or as a resend, you have the opportunity to optimize it for better engagement.

Timing and Frequency Considerations

Considering the timing and frequency of resending a campaign in Mailchimp plays a crucial role in maximizing its impact. To help you make informed decisions, we’ve compiled some key considerations based on industry best practices and user behavior.

Best Time to Resend	Timing Considerations	Frequency Guidelines
Time-Sensitive Offers	Resend within 24 hours for time-sensitive offers to maximize response rates.	Avoid sending the same time-sensitive offer more than twice within a short timeframe.
Newsletter Content	Resend in the PM after an AM newsletter to reach people who may not have had a chance to open the original email.	Avoid resending at a time that contradicts the content of the original email.
Subscriber Behavior	Give subscribers at least 48 hours to open the first email before considering a resend.	Avoid resending to the same subscribers who have already engaged with the original email.
Frequency of Resends	Resend within 13 days of the original email to maintain engagement without overwhelming subscribers.	Avoid creating a copy of the same campaign for every resend, as it can lead to subscriber fatigue.

Understanding these timing and frequency considerations will help you determine the best approach for your specific campaign and audience, ultimately leading to improved engagement and conversion rates.

Tracking Resent Campaign Performance

We track the performance of resent campaigns in Mailchimp by measuring the combined open rate of the original email and the resend to assess the impact on overall engagement. This allows us to gauge the effectiveness of the resent campaign and understand its contribution to the campaign’s success.

Here’s how we do it:

• Take a look: We closely examine the open rates of both the original email and the resent campaign to understand the impact of the resent campaign on audience engagement.
• New segment: We analyze the performance of the resent campaign among different audience segments to identify any variations in engagement and response.
• Another one: We compare the click-through rates of the original email and the resent campaign to evaluate the effectiveness of the resent campaign in driving action.
• Group or New: We assess the impact of the resent campaign on different subscriber groups to determine if the resent campaign resonated more with specific segments.
• Adjust and Optimize: Based on the insights gained, we make informed decisions about future campaign strategies, such as adjusting send times or optimizing content for improved engagement.

Frequently Asked Questions

How Do I Resend an Existing Campaign in Mailchimp?

We resend existing campaigns in Mailchimp by selecting the campaign, then clicking ‘Re-send to non-openers’ and customizing the subject line if desired.

This approach helps to increase the overall open rate and engage with subscribers who missed the original email.

It’s a quick process that can be beneficial for your email marketing efforts.

Remember to monitor the combined open rate and unsubscribe rate to assess the impact of resending.

Can You Send a Mailchimp Campaign More Than Once?

Yes, you can send a Mailchimp campaign more than once. It’s a simple process that can significantly boost your open rates. By targeting subscribers who didn’t open the original email, you can increase engagement and maximize the impact of your campaigns.

Just remember to choose the best timing for the resend, depending on your specific communication and offers. Resending campaigns can be a powerful tool for increasing overall engagement with your subscribers.

How Do I Resend a Campaign in Campaign Monitor?

We can resend a campaign in Campaign Monitor by replicating and editing the original email, then targeting non-openers. This manual process leverages the platform’s data and segmentation capabilities. It only takes a few minutes and has the potential to boost overall open rates.

Changing the subject line for the resend can help grab the attention of non-openers and improve email open rates.

How Do You Resend an Email?

We can resend an email in Mailchimp by identifying non-openers and manually sending the campaign to them. This process isn’t automated but only takes a few minutes.

Resending can improve overall open rates. To do this, navigate to the campaign, select ‘Re-send to non-openers,’ and customize the resend settings as needed.

Resending is an effective way to engage subscribers who may have missed the initial email.

Conclusion

So, next time you’re looking to give your email campaign a second chance to shine, remember that resending in Mailchimp can give your open rates a boost and re-engage with subscribers.

Don’t let those missed opens go to waste – with just a few simple steps, you can increase your campaign’s overall performance and get your message in front of more eyes.

Happy resending!