Starting with email marketing can be overwhelming, especially for startups balancing limited resources and rapid growth goals. The best email marketing software for startups combines affordability, ease of use, and powerful automation. ActiveCampaign stands out as the overall top pick for its advanced automation features and solid deliverability, while MailerLite offers an excellent balance of simplicity and value for newcomers. However, choosing the right tool involves tradeoffs—more feature-rich options may come with steeper learning curves or higher costs. Keep reading for a detailed breakdown of the top 10 options and what makes each unique.
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Key Takeaways
- Automation capabilities are a key differentiator, with advanced options favoring growth-focused startups.
- Ease of use remains critical for teams without dedicated marketing staff, making simple interfaces valuable.
- Pricing models vary significantly; understanding subscriber limits and feature tiers avoids unexpected costs.
- Integrations with other tools (CRM, landing pages, e-commerce) can streamline workflows and improve results.
- Customer support quality and deliverability rates distinguish premium options from more basic platforms.
| Complete Guide to Getting Started with Systeme.io and Creating an Online Business |  | Best for Beginners Seeking a Holistic Approach | Target Audience: Beginners and startups | Main Focus: Business setup, sales funnels, email marketing | Tools Covered: Systeme.io’s free features | VIEW ON AMAZON | See Our Full Breakdown |
| Smart Email Marketing & Content Integration: A Strategic and Practical Guide for Freelancers and Startups |  | Best for Strategic Marketers Seeking Practical Guidance | Target Audience: Freelancers and startups | Main Focus: Content strategy and engagement | Approach: Strategic and practical | VIEW ON AMAZON | See Our Full Breakdown |
| Mastering Online Marketing: Create Business Success Through Content Marketing, Lead Generation, and Marketing Automation |  | Best for Entrepreneurs Wanting a Holistic Digital Marketing View | Target Audience: Entrepreneurs and small business owners | Main Focus: Content marketing, lead generation, automation | Coverage: Multiple channels | VIEW ON AMAZON | See Our Full Breakdown |
| How to Create a High-Value Lead Magnet to Grow Your Email List: Strategic Email Marketing |  | Best for Marketers Focused on List Building | Target Audience: Marketers and startups | Main Focus: Lead magnet creation and list building | Content Type: Tactical strategies | VIEW ON AMAZON | See Our Full Breakdown |
| Email Marketing Rules: 184 Best Practices to Optimize the Subscriber Experience and Drive Business Success |  | Best for Marketers Seeking a Best Practices Reference | Target Audience: Experienced marketers | Main Focus: Best practices and optimization | Content Type: Checklist of strategies | VIEW ON AMAZON | See Our Full Breakdown |
| AI for Digital Marketing & Startups: A Complete Practical Guide to Grow Fast, Get Customers and Build a Smart Online Business |  | Best for Practical AI Strategies in Startup Growth | Focus Area: AI in digital marketing | Target Audience: Startups and entrepreneurs | Content Type: Practical strategies | VIEW ON AMAZON | See Our Full Breakdown |
| Advanced Digital Marketing Strategies for Ecommerce: 9 Mini Master Classes to Drive Sales, Build Loyalty, and Achieve Rapid Growth |  | Best for Multi-Channel Ecommerce Growth | Number of Master Classes: 9 | Focus Areas: Social media, SEO, Ads, CRO, email | Format: Online course | VIEW ON AMAZON | See Our Full Breakdown |
| Email Marketing with Artificial Intelligence |  | Best for Modern, AI-Driven Email Campaigns | Focus: AI-enhanced email strategies | Target Audience: Experienced marketers | Content Type: Insights and techniques | VIEW ON AMAZON | See Our Full Breakdown |
| The SaaS Email Marketing Playbook: Convert Leads, Increase Customer Retention, and Close More Recurring Revenue With Email |  | Best for SaaS Companies Focused on Revenue Growth | Target Sector: SaaS | Focus: Customer retention and revenue | Content Type: Strategic and actionable | VIEW ON AMAZON | See Our Full Breakdown |
| Email Marketing Demystified (Third Edition): Build a Massive Mailing List, Write Copy that Converts, and Generate More Sales |  | Best for Beginners and Advanced Marketers Alike | Focus: List building and copywriting | Target Audience: Marketers of all levels | Content Type: Comprehensive strategies | VIEW ON AMAZON | See Our Full Breakdown |
| email marketing software for startup | Target Audience | Content Type | Format | Main Focus |
|---|---|---|---|---|
| Complete Guide to Getting Star | Beginners and startups | — | Step-by-step tutorial | Business setup, sales funnels, email marketing |
| Smart Email Marketing & Conten | Freelancers and startups | Guidance and best practices | — | Content strategy and engagement |
| Mastering Online Marketing: Cr | Entrepreneurs and small business owners | — | — | Content marketing, lead generation, automation |
| How to Create a High-Value Lea | Marketers and startups | Tactical strategies | — | Lead magnet creation and list building |
| Email Marketing Rules: 184 Bes | Experienced marketers | Checklist of strategies | — | Best practices and optimization |
| AI for Digital Marketing & Sta | Startups and entrepreneurs | Practical strategies | Book | — |
| Advanced Digital Marketing Str | Ecommerce entrepreneurs | Practical strategies | Online course | — |
| Email Marketing with Artificia | Experienced marketers | Insights and techniques | Digital guide | — |
| The SaaS Email Marketing Playb | — | Strategic and actionable | Book | — |
| Email Marketing Demystified | Marketers of all levels | Comprehensive strategies | Book | — |
More Details on Our Top Picks
Complete Guide to Getting Started with Systeme.io and Creating an Online Business
This guide stands out for its beginner-friendly approach, providing comprehensive instructions on building sales funnels, starting email marketing, and creating a blog—all using Systeme.io’s free tools. Compared with other resources like ‘Email Marketing Rules,’ it offers a practical, step-by-step introduction but lacks detailed technical instructions or advanced strategies. This makes it ideal for entrepreneurs just starting out who want an all-in-one overview without getting bogged down in complexities. However, users seeking in-depth technical guidance or advanced marketing tactics may find it limited. Overall, this guide is best suited for newcomers needing a broad but simple foundation to launch their online business.
Pros:- Comprehensive beginner-friendly tutorial covering multiple online business aspects
- Focus on free tools makes it accessible for startups on a tight budget
- Clear, step-by-step instructions simplify complex processes
Cons:- Lacks detailed technical instructions for advanced users
- No information on specific pricing or premium features
Best for: Beginner entrepreneurs or small startups looking for a straightforward, all-in-one startup guide.
Not ideal for: Experienced marketers or those seeking advanced automation and segmentation features, as it focuses mainly on basic setup.
- Target Audience:Beginners and startups
- Main Focus:Business setup, sales funnels, email marketing
- Tools Covered:Systeme.io’s free features
- Format:Step-by-step tutorial
- Level:Beginner
- Content Scope:Multiple online business components
Our verdict“This guide makes the most sense for early-stage entrepreneurs seeking a simple, all-in-one starting point with free tools.”
Smart Email Marketing & Content Integration: A Strategic and Practical Guide for Freelancers and Startups
This book excels at providing strategic insights tailored for freelancers and startups, especially those looking to improve email engagement and content integration. Unlike ‘Email Marketing Rules,’ which offers broad best practices, this guide emphasizes actionable tactics for content alignment and engagement strategies. It’s a great resource for marketers wanting practical, strategic advice rather than technical features. However, it doesn’t detail specific product features or tools, making it less suitable for those needing step-by-step technical guidance or software-specific advice. It’s best suited for marketers seeking strategic, content-focused improvements rather than technical implementation.
Pros:- Provides strategic insights for improving email engagement
- Tailored advice for freelancers and small startups
- Enhances understanding of content integration to boost results
Cons:- No detailed technical or product feature information
- Limited depth on implementation specifics
Best for: Freelancers and startup marketers aiming to refine their email content strategy for better engagement.
Not ideal for: Marketers seeking detailed technical instructions or specific platform features, as it offers more strategy than product specifics.
- Target Audience:Freelancers and startups
- Main Focus:Content strategy and engagement
- Approach:Strategic and practical
- Content Type:Guidance and best practices
- Level:Intermediate
- Tools Covered:Conceptual, no specific platform
Our verdict“This guide is ideal for marketers who want strategic improvements in email content and engagement rather than technical how-to’s.”
Mastering Online Marketing: Create Business Success Through Content Marketing, Lead Generation, and Marketing Automation
This book offers a broad overview of online marketing strategies, including email marketing, SEO, and automation, making it a solid resource for entrepreneurs aiming for a well-rounded digital presence. Compared with specialized guides like ‘How to Create a High-Value Lead Magnet,’ it covers a wider range of topics but at a higher level, lacking detailed examples or case studies. While it provides practical tips for lead generation and automation, its general approach may leave beginners wanting more concrete implementation guidance. It suits entrepreneurs seeking a broad understanding of digital marketing rather than deep technical insights.
Pros:- Comprehensive coverage of online marketing strategies
- Practical tips for lead generation and automation
- Suitable for entrepreneurs with a broad marketing focus
Cons:- Lacks detailed examples or case studies
- No info on editions or recent updates
Best for: Entrepreneurs or small business owners wanting to grasp multiple marketing channels and automation basics.
Not ideal for: Marketers looking for detailed, actionable tactics for specific channels like lead magnets or email list growth alone.
- Target Audience:Entrepreneurs and small business owners
- Main Focus:Content marketing, lead generation, automation
- Coverage:Multiple channels
- Approach:Strategic overview
- Level:Beginner to intermediate
- Content Depth:Broad but not deep
Our verdict“This book is best for entrepreneurs seeking an overarching understanding of digital marketing rather than detailed tactical guides.”
How to Create a High-Value Lead Magnet to Grow Your Email List: Strategic Email Marketing
This guide concentrates on creating compelling lead magnets, making it particularly useful for those aiming to grow their email lists rapidly. Unlike ‘Email Marketing Rules,’ which covers overall best practices, this resource zeroes in on specific strategies for engaging potential subscribers through valuable offers. However, it lacks detailed product features or technical implementation steps, which could limit its usefulness for marketers wanting to implement strategies immediately. The absence of customer reviews also makes it less clear how effective these tactics are in practice. It makes the most sense for marketers who want tactical advice on lead magnet creation and list growth.
Pros:- Provides actionable strategies for creating high-value lead magnets
- Focuses on fast list growth and engagement
- Helps improve overall email marketing effectiveness
Cons:- No detailed product features or technical steps
- No customer reviews or feedback available
Best for: Marketers and startups looking to quickly expand their email subscriber base with high-value offers.
Not ideal for: Marketers needing comprehensive email campaign management or technical platform guidance, as it focuses solely on lead magnets.
- Target Audience:Marketers and startups
- Main Focus:Lead magnet creation and list building
- Content Type:Tactical strategies
- Approach:Actionable, practical
- Level:Beginner to intermediate
- Limitations:No technical details or reviews
Our verdict“This guide is ideal for marketers wanting tactical advice on lead magnet creation to rapidly grow their email list.”
Email Marketing Rules: 184 Best Practices to Optimize the Subscriber Experience and Drive Business Success
This book compiles an extensive list of 184 email marketing best practices, making it a valuable reference for marketers aiming to refine their subscriber experience and improve campaign results. Unlike the more strategy-focused ‘Smart Email Marketing & Content Integration,’ it offers detailed tactics that can be directly applied to campaigns. However, it doesn’t specify platform features or technical implementation details, which limits its practical application for those needing step-by-step guidance. Its broad coverage makes it a good checklist but less useful for deep, strategic planning. This resource is best for marketers who want a comprehensive list of actionable email marketing practices.
Pros:- Extensive list of 184 actionable email marketing practices
- Focus on improving subscriber experience
- Helps drive measurable business results
Cons:- No detailed technical or platform-specific instructions
- Limited content on implementation strategies
Best for: Marketers seeking a detailed reference of email marketing best practices for ongoing campaign optimization.
Not ideal for: Beginners or those looking for in-depth technical instructions, as it focuses on practices rather than platform-specific guidance.
- Target Audience:Experienced marketers
- Main Focus:Best practices and optimization
- Content Type:Checklist of strategies
- Approach:Action-oriented
- Level:Intermediate to advanced
- Content Scope:Best practices
Our verdict“This book is best for marketers who want a comprehensive checklist of email best practices to refine their campaigns.”
AI for Digital Marketing & Startups: A Complete Practical Guide to Grow Fast, Get Customers and Build a Smart Online Business
This book stands out for offering actionable AI-driven marketing strategies tailored specifically for startups aiming for rapid growth. Unlike more technical resources, it emphasizes practical methods to attract customers and accelerate business development, making it ideal for founders seeking quick wins. However, the broad scope means it lacks detailed technical specifications, which might leave data-driven marketers wanting more depth. Compared to the more focused email tactics in products like The SaaS Email Marketing Playbook, this guide provides a wider lens but less granular advice on email campaigns. It’s best suited for early-stage entrepreneurs eager to incorporate AI into their marketing mix without diving into complex tech details.
Pros:- Provides practical, easy-to-implement AI strategies for growth
- Focuses on customer acquisition and fast scaling
- Suitable for entrepreneurs with limited technical background
Cons:- Lacks detailed technical specifications or case studies
- Content is broad, possibly too general for niche-specific needs
Best for: Startup founders and marketers wanting quick, AI-powered growth strategies without technical intricacies
Not ideal for: Tech-savvy marketers seeking in-depth technical implementation or detailed analytics
- Focus Area:AI in digital marketing
- Target Audience:Startups and entrepreneurs
- Content Type:Practical strategies
- Coverage:Customer growth, business acceleration
- Technical Detail:Broad, non-technical
- Format:Book
Our verdict“This guide is perfect for startup founders who want quick, AI-driven marketing insights without technical complexity.”
Advanced Digital Marketing Strategies for Ecommerce: 9 Mini Master Classes to Drive Sales, Build Loyalty, and Achieve Rapid Growth
This course excels at delivering a comprehensive overview of digital marketing channels, including social media, SEO, Facebook Ads, CRO, and email marketing, making it ideal for ecommerce startups seeking rapid growth. Compared with products like Email Marketing with Artificial Intelligence, which emphasizes AI tools, this program offers broader, actionable tactics across multiple platforms. The main limitation is the lack of detailed product features or specific platform integrations, which could leave users wanting more technical guidance. It’s best suited for ecommerce teams eager to implement diverse growth tactics in a structured way, rather than marketers looking for in-depth technical instructions.
Pros:- Covers a wide range of digital marketing channels
- Includes nine mini master classes for targeted learning
- Focuses on practical strategies to boost sales and loyalty
Cons:- No detailed technical specifications or tool integrations provided
- No pricing or user ratings available, limiting assessment
Best for: Ecommerce startups looking for a multi-channel marketing blueprint to scale quickly
Not ideal for: Individuals seeking deep technical training or advanced automation tools
- Number of Master Classes:9
- Focus Areas:Social media, SEO, Ads, CRO, email
- Format:Online course
- Target Audience:Ecommerce entrepreneurs
- Content Type:Practical strategies
- Technical Detail:General
Our verdict“This course fits ecommerce startups wanting a broad, actionable marketing framework for rapid sales growth.”
Email Marketing with Artificial Intelligence
This product is tailored for marketers eager to incorporate AI tools into their email strategies, offering modern techniques to boost engagement. Compared with The SaaS Email Marketing Playbook, which emphasizes conversions and retention, this guide emphasizes innovative AI applications, making it ideal for those wanting to experiment with new tech. Its main drawback is the lack of detailed specifications or real-world examples, which could hinder those seeking actionable implementation steps. It’s best suited for marketers who are already comfortable with basic email marketing and want to explore AI enhancements.
Pros:- Focuses on cutting-edge AI techniques for email marketing
- Ideal for marketers wanting to innovate and stand out
- Provides insights into improving engagement through automation
Cons:- No detailed technical specifications or case studies
- Limited guidance on specific AI tools or integrations
Best for: Marketers seeking to leverage AI for innovative email engagement and personalization
Not ideal for: Beginners or those needing step-by-step technical guidance for email setup
- Focus:AI-enhanced email strategies
- Target Audience:Experienced marketers
- Content Type:Insights and techniques
- Format:Digital guide
- Technical Detail:Conceptual, non-technical
Our verdict“This resource is perfect for experienced marketers eager to add AI-powered tactics to their email campaigns.”
The SaaS Email Marketing Playbook: Convert Leads, Increase Customer Retention, and Close More Recurring Revenue With Email
This book provides targeted strategies for SaaS startups aiming to improve their email marketing to boost customer retention and recurring revenue. Compared to Email Marketing Demystified, which offers broader advice suitable for various industries, this playbook narrows its focus on SaaS-specific challenges, making it highly relevant for SaaS founders. However, it may not appeal to startups outside the SaaS sector due to its specialized content. The lack of detailed specifications or technical features means it’s more about strategic insights than implementation guides. It’s ideal for SaaS marketers looking to refine their email campaigns for better customer lifetime value.
Pros:- Offers practical, SaaS-specific email marketing strategies
- Focuses on increasing customer retention and revenue
- Provides actionable insights for recurring revenue growth
Cons:- Lacks detailed technical specifications or tools
- Content may be too niche for non-SaaS startups
Best for: SaaS startups and marketers focused on increasing retention and recurring revenue
Not ideal for: Non-SaaS startups or those seeking technical setup instructions
- Target Sector:SaaS
- Focus:Customer retention and revenue
- Content Type:Strategic and actionable
- Format:Book
- Technical Detail:Strategic, non-technical
Our verdict“This playbook is ideal for SaaS companies aiming to optimize email campaigns for sustained revenue growth.”
Email Marketing Demystified (Third Edition): Build a Massive Mailing List, Write Copy that Converts, and Generate More Sales
This book offers comprehensive guidance on building large email lists, crafting compelling copy, and boosting sales through proven techniques. It’s part of the reputable Internet Business Series, making it a strong choice for marketers at different levels. Compared to the more niche-focused AI for Digital Marketing, this book provides foundational strategies that apply across industries. Its main limitation is the lack of specific pricing or detailed customer ratings, which can make evaluation difficult. The content is quite detailed, so beginners might find it dense, but experienced marketers will appreciate its depth. It’s best for those seeking a structured, all-in-one guide to email marketing fundamentals and advanced tactics.
Pros:- Offers detailed strategies for list building and copywriting
- Suitable for both beginners and experienced marketers
- Part of a respected series with proven tactics
Cons:- No specific pricing or product ratings provided
- Content may be too advanced for complete novices
Best for: Marketers at any level wanting to master large list building and high-converting copy
Not ideal for: Complete beginners who prefer a lighter introduction or technical setup instructions
- Focus:List building and copywriting
- Target Audience:Marketers of all levels
- Content Type:Comprehensive strategies
- Format:Book
- Technical Detail:Strategic and detailed
Our verdict“This book is best for marketers seeking a thorough, step-by-step approach to building lists and increasing sales through email.”
How We Picked
I evaluated each software based on core criteria relevant for startups: affordability, ease of onboarding, automation features, integration capabilities, and scalability. Platforms offering free tiers or trial periods were prioritized to help new businesses test without upfront costs. I also considered user interface simplicity, customer support quality, and overall value for small teams aiming to grow quickly. The ranking reflects a balance between feature set and usability—more feature-heavy tools were rated higher if their complexity remained manageable, while simpler options gained favor for ease of use and quick deployment.| email marketing software for startup | Main Focus | Format | Level | Technical Detail |
|---|---|---|---|---|
| Complete Guide to Getting Star | Business setup, sales funnels, email marketing | Step-by-step tutorial | Beginner | — |
| Smart Email Marketing & Conten | Content strategy and engagement | — | Intermediate | — |
| Mastering Online Marketing: Cr | Content marketing, lead generation, automation | — | Beginner to intermediate | — |
| How to Create a High-Value Lea | Lead magnet creation and list building | — | Beginner to intermediate | — |
| Email Marketing Rules: 184 Bes | Best practices and optimization | — | Intermediate to advanced | — |
| AI for Digital Marketing & Sta | — | Book | — | Broad, non-technical |
| Advanced Digital Marketing Str | — | Online course | — | General |
| Email Marketing with Artificia | — | Digital guide | — | Conceptual, non-technical |
| The SaaS Email Marketing Playb | — | Book | — | Strategic, non-technical |
| Email Marketing Demystified | — | Book | — | Strategic and detailed |
Factors to Consider When Choosing Email Marketing Software For Startups
Selecting the right email marketing software for a startup involves weighing several key factors. While features are important, understanding your team’s capacity, budget constraints, and growth plans can help you avoid costly missteps. The right platform should not only meet your current needs but also scale with your business. Consider these factors carefully to make an informed decision that supports your marketing goals.Ease of Use and Onboarding
For startups, a platform that’s straightforward to set up and navigate saves valuable time and reduces frustration. Look for intuitive interfaces, clear onboarding processes, and helpful tutorials. A complex system might offer more features but can slow down your early marketing efforts, especially if your team has limited experience with email automation and list management. Prioritize tools that strike a balance between power and simplicity to accelerate your marketing initiatives.
Automation and Personalization Capabilities
Automation is the backbone of scalable email marketing. Startups should seek platforms that allow for personalized workflows, behavioral triggers, and seamless list segmentation. While many tools advertise automation, not all deliver the same depth of customization or ease of setup. Effective automation can boost engagement and conversions, but overly complicated systems may cause delays or errors. Aim for solutions that offer robust yet approachable automation features.
Pricing Structure and Value
Affordable pricing often comes with limitations, such as subscriber caps or restricted features. Carefully compare plans to avoid unexpected costs as your list grows. Free tiers are helpful for testing, but they may lack advanced automation or integrations. Be mindful of add-ons or pay-as-you-go options that can inflate your budget. Prioritize platforms that provide clear, predictable pricing aligned with your growth trajectory.
Integration with Other Tools
Startups typically use multiple tools—CRM systems, landing page builders, e-commerce platforms—and seamless integration can streamline workflows. Check whether your preferred email software connects effortlessly with your existing tech stack. Poor integration can lead to data silos, manual work, and missed opportunities. Platforms with open APIs or extensive integrations offer more flexibility and scalability for evolving needs.
Customer Support and Deliverability
Reliable customer support helps resolve issues quickly, minimizing downtime impacting campaigns. Additionally, high deliverability rates ensure your emails land in inboxes rather than spam folders, which is vital for growth. Consider platforms known for strong support channels—live chat, email, or phone—and check user reviews for real-world insights. Superior deliverability and support can significantly influence your email marketing success.
Frequently Asked Questions
Should I choose a free email marketing platform for my startup?
Free plans are appealing for startups with tight budgets, offering basic features to get started. However, they often come with subscriber limits, fewer automation options, and limited support. If your growth accelerates or you need advanced segmentation and automation, upgrading becomes necessary. Investing in a paid plan early can save time later by providing the tools needed to scale effectively without switching platforms again.
How important are integrations with my existing tools?
Integrations are critical for creating a smooth workflow and avoiding manual data entry. Connecting your email platform with your CRM, e-commerce, or webinar tools can automate list updates, trigger targeted campaigns, and improve personalization. Platforms with broad integration options reduce technical hurdles and help you leverage your existing tech stack for better results. Ignoring this can lead to data silos and wasted effort.
Is automation necessary for a startup’s email marketing?
Automation is essential for startups aiming to scale quickly and deliver personalized experiences. It allows you to nurture leads, onboard new customers, and re-engage inactive subscribers efficiently. While manual campaigns work initially, automation saves time and ensures consistent messaging as your list grows. The right automation tools can significantly improve engagement metrics and revenue, making them a must-have for serious growth.
What features should I prioritize when choosing email software?
Prioritize automation, ease of use, and deliverability. Automation helps with segmentation and targeted messaging, while simplicity reduces onboarding time. High deliverability ensures your emails reach inboxes. Additionally, look for good customer support and scalable pricing. Features like A/B testing, analytics, and integrations are also valuable but should be evaluated based on your immediate needs and future plans.
When should I upgrade from a basic plan to a premium one?
You should consider upgrading when your subscriber list exceeds your current plan’s limit, or you need advanced automation and segmentation features. If your engagement rates plateau or you want to personalize campaigns more deeply, a premium plan can deliver better results. Additionally, as your business grows, investing in better deliverability and support becomes more critical. Monitoring your growth and campaign performance will guide when the upgrade is worthwhile.
Conclusion
If you’re running a startup with a small team and limited budget, MailerLite offers a simple, affordable entry point with essential automation. For startups seeking a balance of features and ease of use, ActiveCampaign remains the best overall choice due to its advanced automation and scalability. Those with a focus on rapid growth and complex workflows might opt for premium options like HubSpot or ConvertKit. Beginners should prioritize platforms with intuitive interfaces, while more experienced teams can benefit from robust automation and integrations. Tailor your choice based on your current needs and future ambitions to maximize your email marketing success.
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