After you have completed the creation of your email template and it is ready to be sent out, the next step can be a bit challenging – actually getting it distributed. Sending out an email template in Mailchimp is a straightforward process, but it requires a few key steps to ensure that your message reaches your audience successfully.
From customizing the template to scheduling the perfect send time, there are several important factors to consider. Let’s dive into the process and explore the best practices for sending email templates in Mailchimp to make sure your campaigns are as impactful as possible.
Key Takeaways
- Mailchimp offers a variety of options for creating and editing email templates, including a new or classic creator, starting from scratch or using pre-designed templates, and importing custom HTML.
- The templates can be easily personalized and modified using Mailchimp’s template language, and they can be accessed and edited in both the new and classic creators.
- It is important to check the responsiveness of the templates to ensure compatibility with different devices, optimize images and graphics for different screen dimensions, and ensure consistent navigation links.
- Sending a Mailchimp campaign using a template involves selecting the campaign type, choosing the audience, importing the template if needed, customizing the content and design, previewing and testing the campaign, and scheduling it for delivery.
Creating a Mailchimp Email Template
In creating a Mailchimp email template, we can utilize the new or classic creator to design a visually appealing layout for our email campaigns.
The new creator offers a more streamlined and user-friendly interface, while the classic creator provides more advanced customization options through HTML editing.
When creating a template, we’ve the option to start from scratch, import HTML from an external source, or choose from Mailchimp’s pre-designed templates.
Additionally, we can create custom templates by combining various content blocks and leveraging Mailchimp’s template language to personalize the design.
Once we’ve created our template, we can easily access and modify it as needed.
The new creator allows for seamless editing and previewing, making it convenient to fine-tune the template before finalizing it.
In contrast, the classic creator offers more flexibility in terms of testing and modifying the template’s code directly.
Uploading and Editing Email Templates
After creating a Mailchimp email template, the next step is to understand how to upload and edit it within the Mailchimp dashboard.
To upload a template, navigate to the Templates page and click on the ‘Create Template’ button. From there, you can choose to start from scratch, use a predesigned layout, or import a custom HTML.
Once the template is uploaded, you can easily edit sections that are editable, such as text, images, and colors, to customize the design to fit your brand.
Mailchimp provides access to email and chat support, as well as helpful filters to ensure your template is compatible across different devices and email service providers.
If you prefer a dynamic template, you can utilize the classic email builder to create a custom-coded template or access custom-coded templates for a more personalized design.
As you edit and modify your template, it’s important to test and troubleshoot for compatibility and usability. If you encounter any challenges, technical support and additional resources are readily available to assist you in perfecting your email template.
Checking Responsiveness and Settings
We ensure the responsiveness of our email templates by thoroughly reviewing the settings for desktop, tablet, and mobile devices. This is crucial to guarantee that our emails display properly across various platforms, providing a seamless experience for recipients.
When checking responsiveness and settings, we focus on the following key aspects:
- Verify compatibility of coding formats with various devices to ensure proper rendering.
- Check that images and graphics automatically adjust to different screen dimensions.
- Confirm that navigation links remain consistent and functional across different devices.
- Optimize animations and scripts to maintain website loading performance.
Mailchimp provides helpful articles and resources to assist in optimizing custom-coded templates, including HTML templates, for desktop and mobile responsiveness. By paying attention to these settings, we can enhance the overall user experience and effectiveness of our email marketing campaigns.
It’s essential to stay updated with the latest best practices and techniques for creating responsive email templates, as this directly impacts the success of our email marketing efforts.
Sending a Mailchimp Campaign Using a Template
Ensuring the responsiveness and settings of our email templates has prepared us to now explore the process of sending a Mailchimp campaign using a template.
To send an email template in a Mailchimp campaign, start by clicking ‘Create Campaign’ and choose ‘Email’ as the campaign type. Then, select ‘Regular’ campaign and choose the audience you want to send the campaign to.
After that, choose a template language that suits your audience and import your template as HTML if needed. Next, create sections within the template to customize the content and design.
Once the template is ready, preview and test the campaign to ensure everything looks and works as intended. Finally, schedule the campaign for delivery or send it immediately.
If you encounter any issues, Mailchimp’s help articles or contacting Support can provide assistance.
Viewing and Analyzing Template Analytics
Upon viewing our template analytics, we can gain valuable insights into the performance and effectiveness of our email templates. In Mailchimp, accessing template analytics is crucial for evaluating the impact of our email campaigns.
Here’s how to view and analyze template analytics:
- Navigate to the ‘Templates’ section in the Mailchimp dashboard.
- Select the desired template and click on the ‘View or Add Analytics’ button to see detailed performance metrics.
- Explore the ‘Template Language’ and ‘Code Your Own’ tabs to understand the technical aspects of your templates.
- Use the ‘Import Zip’ feature to bring in custom templates or modify existing ones.
Understanding and interpreting template analytics empowers us to make data-driven decisions when creating and customizing templates. By leveraging this feature, we can optimize our email templates for better engagement and conversion rates.
For further guidance on maximizing the potential of template analytics, refer to Mailchimp’s help articles.
Frequently Asked Questions
How Do I Share an Email Template in Mailchimp?
Sure, we can share an email template in Mailchimp by following these steps:
- Navigate to the ‘Templates’ section.
- Select the template we want to share.
- Click on the ‘Share’ button.
- Choose the sharing option that fits our needs, such as sharing a link or sharing on social media.
Sharing our email templates in Mailchimp allows us to easily collaborate and distribute them with others.
How Do I Send an Email Template?
We send email templates in Mailchimp by following a simple process. First, we select the template we want to use. This template serves as a starting point for our email design. Then, we customize the template to fit our specific needs. We can add our own text, images, and branding elements to make the email unique to our business. After customizing the template, we have the option to schedule the email or send it immediately to our audience. This process allows us to maintain consistency in our branding and messaging. It also saves us time by eliminating the need to create new emails from scratch. Overall, using email templates in Mailchimp is an efficient way to reach our subscribers with engaging and visually appealing content.
How Do I Share an Email Template?
We can easily share an email template in Mailchimp by accessing the template in the campaign builder, then selecting ‘Share Template’ from the template options menu. This generates a unique link that can be shared with others.
We can also customize the permissions for the shared template to control who can view or edit it.
This feature allows for seamless collaboration and sharing of email templates within the Mailchimp platform.
How Do I Create a Template From a Sent Email in Mailchimp?
We can create a template from a sent email in Mailchimp by navigating to the Campaigns page.
Then, we select the sent campaign and click ‘Replicate.’
This option allows us to use the existing design as a starting point for a new template.
Once replicated, we can make any necessary modifications and save it as a new template for future use.
This process streamlines our workflow and maintains consistency in our email designs.
Conclusion
So there you have it! Sending an email template in Mailchimp is a breeze.
Did you know that using email templates can increase click-through rates by 10-20%? It’s a simple way to make your emails look professional and engaging.
Give it a try and see the difference it can make in your email marketing campaigns!
Natali – Editor in Chief (Strategy and Mastery, AI Expert) Natali, our Editor in Chief, is the driving force behind our content’s strategic direction. With a keen eye for detail and a deep understanding of market trends, Natali ensures that our content is top-notch and strategically aligned with our client’s goals. Her expertise in AI helps to seamlessly integrate advanced technology into our marketing strategies, pushing the boundaries of conventional marketing.
