In the complex world of ecommerce, the email template acts as our virtual greeting, establishing the mood for continuous dialogue with our customers.
The Magento 2 Email Template is our canvas for crafting these crucial first impressions, allowing us to tailor our messaging to fit seamlessly with our brand identity and customer experience.
But what truly sets this template apart? Let's explore how it empowers us to not only personalize our communications but also enhance the overall impact of our emails, making every interaction count.
Key Takeaways
- Theme-based customizations and admin-based customizations can be used to customize email templates in Magento 2.
- Inline styles are important for email templates and can be achieved using the Emogrifier library.
- Adding an email logo can enhance brand recognition in transactional emails, and it can be customized through a custom theme in Magento 2.
- Contact information can be included in Magento 2 email templates by configuring store settings and using variables to automatically populate the information.
Theme-Based Customizations
When customizing email templates based on the theme, the process of creating templates in a new directory within our custom theme allows for seamless integration and flexibility. By using the directory structure pattern 'theme_dir/ModuleVendorName_ModuleName/email', we can effectively customize email templates in Magento 2. This approach also supports template fallback, enabling us to search for templates in the parent themes of our current theme.
Additionally, we can prioritize admin-based customizations over default or theme-based templates by configuring them in the Admin under MARKETING > Communications > Email Templates.
Furthermore, our customization capabilities extend to the header and footer templates. We can tailor the email content utilizing custom and system variables within the email templates. This level of customization empowers us to craft personalized and visually appealing emails that align with our brand identity.
Leveraging HTML and CSS, along with the configuration settings available, we can efficiently create custom email templates that resonate with our audience and effectively convey our message.
Admin-Based Customizations
In our custom theme, we've successfully customized email templates using a new directory structure, and now we'll explore the process of overriding default or theme-based email templates directly in the Magento Admin panel through admin-based customizations.
- Navigate to MARKETING > Communications > Email Templates in the Magento Admin panel to access the admin-based customizations.
- Click on 'Add New Template' to create a new email template or select an existing template to edit.
- Customize the template content and optional CSS styles to tailor the design and layout of the email.
- Utilize custom variables and system variables to personalize the email content and include dynamic data, enhancing the customization options.
Admin-based customizations provide the flexibility and control needed to tailor email templates according to specific requirements. This process also allows for customizing header and footer templates, including the addition of custom logos and contact information to the emails.
Styles for Email Templates
To ensure compatibility with various email clients, inline styles are essential for email templates. Some email clients only support CSS styles applied in this manner.
In Magento 2 email templates, the Emogrifier library provides inline styling through the '{{inlinecss file=css/email-inline.css}}' directive. Non-inline styles for email templates come from global and template-specific styles, included using the '{{css file=css/email.css}}' directive in the header template.
When customizing email templates, it's important to keep in mind that email clients don't support vector-based formats for logos.
Email templates can include custom fonts from the frontend theme using the email.less file, which imports necessary files for styling. This allows for flexibility in styling and ensures that the email template aligns with the overall design of the website.
It's important to consider the limitations of email clients and use system fonts for better compatibility.
Email Logo
We can enhance brand recognition and reinforce brand identity in email content by incorporating an email logo. When working with a new email template in Adobe Commerce, adding a logo to the header and footer templates of transactional emails is essential. Here's how to customize the default email logo:
- Create a New Email Template: Begin by creating a new email template within the admin panel of Magento 2.
- Custom Theme or Create: Decide whether to customize the email logo through a custom theme or by creating it directly in the admin interface.
- Logo Image Field: Locate the 'Logo Image' field within the email template settings, where you'll be able to upload your logo.
- Upload Your Logo: Ensure that the logo you upload is in a standard web format, three times the display size, and has a maximum file size of 2 MB to maintain email deliverability and a polished appearance.
Contact Information
To include contact information in Magento 2 email templates, configure the store name, email address, phone number, and store hours in the Admin settings.
In the Admin, navigate to the 'Stores' tab, select 'Configuration,' and choose 'General.' Under the 'Store Information' section, you can set the store name, email address, and phone number. Additionally, you can configure the store hours to ensure that the contact information displayed in the email templates is accurate and up to date.
Furthermore, in the 'Store Email Addresses' section, you can set the store email that will be used as the default sender for transactional emails.
When editing or creating a new email template, you can use the 'Add Custom Template' button to insert variables that will automatically populate with the store's contact information.
Frequently Asked Questions
How to Setup Email Templates in Magento 2?
To set up email templates in Magento 2, we customize them through theme-based or admin-based methods. We can add custom fonts, logos, and apply CSS styles. The templates must adhere to layout rules and can be edited through the Magento Admin Panel or physical files.
We configure them with dynamic data and store email addresses. This makes it easy to edit and preview the templates.
How Do I Change My Magento 2 Email Template?
We'll guide you through changing your Magento 2 email template. Think of it like giving your store a new outfit.
First, access the admin panel and navigate to the 'Marketing' tab. Then, select 'Communications' and 'Email Templates.'
From there, choose the template you want to modify and make the necessary adjustments.
Don't forget to test the new design across different devices to ensure a seamless experience for your customers.
How Do I Send a Custom Email in Magento 2?
We send custom emails in Magento 2 by customizing theme-based email templates or using admin-based customizations.
This involves navigating to MARKETING > Communications > Email Templates in the Admin and customizing the template content and adding optional CSS styles.
Custom variables and system variables are used within email templates, and styles should be carefully considered, as some email clients only support CSS styles applied as inline styles.
Where Are Email Templates Stored in Magento 2?
We store email templates in specific directories within Magento 2. These templates consist of three components: Header, Content, and Footer.
Custom templates can be added as physical files or created in the Magento Admin Panel. It's important not to change the default templates.
Customizing email templates allows for HTML and CSS format customization, as well as the inclusion of dynamic data and files.
Can I Use a Magento 2 Email Template to Notify Customers of a Change in Email Address?
Yes, you can use a Magento 2 email address change template to notify customers of a change in email address. This customizable template allows you to effortlessly inform your customers of any updates to their contact information, ensuring seamless communication and customer satisfaction.
Conclusion
In conclusion, Magento 2 Email Template is the ultimate tool for creating email communications that will blow your customers away.
With theme-based and admin-based customizations, stylish templates, and the ability to add logos and contact information, the possibilities are endless.
Say goodbye to boring, generic emails and hello to personalized, eye-catching messages that leave a lasting impression.
Try Magento 2 Email Template now and take your email communications to the next level!
Bryn – AI Expert Writer Bryn is the wizard of words and AI at Influenctor. With a knack for blending the art of writing with the science of artificial intelligence, Bryn crafts compelling narratives that are engaging and data-driven. Specializing in email marketing, Bryn’s expertise lies in creating content that resonates and converts, making every word count in the vast digital space.
