Narrowing down performance insights through testing segments reveals how each group responds, helping you optimize strategies—continue reading to discover how.
Testing Segments: Measuring Performance Across Different Groups
Browsing Tag
A/B Testing
7 posts
Documenting and Learning From A/B Tests
Unlock the secrets to effective A/B test documentation and learn how proper tracking can reveal insights you won’t want to miss.
Testing CTAs: Buttons, Text Links, and Placement
What makes a CTA truly effective? Discover how testing buttons, links, and placement can unlock higher conversions and boost engagement.
Multivariate Testing Vs A/B Testing: When to Use Each Approach
Multivariate testing vs A/B testing: discover which approach suits your goals and resources—continue reading to make the right choice.
Split Testing Send Times: Finding Optimal Delivery Windows
Just testing different send times can unlock the perfect delivery window, but discovering what works best requires careful analysis and ongoing experimentation.
A/B Testing Basics: Sample Sizes and Hypothesis Formation
Preview essential A/B testing principles, including sample size and hypothesis strategies, to ensure your experiments yield meaningful, actionable insights.
A/B Testing Design Elements: Fonts, Colors, Layouts
Prioritize testing fonts, colors, and layouts to optimize user engagement and conversions—discover how small changes can make a big difference.
