You’ve made the decision to jazz up your Mailchimp email by adding a YouTube video, huh?
Well, embedding a YouTube video in Mailchimp can be a great way to engage your subscribers and make your email content more dynamic.
But how exactly do you go about doing it?
We've got a couple of nifty tricks up our sleeves that will have your video seamlessly integrated into your next email campaign in no time.
Stick around to find out how to effortlessly captivate your audience with a well-placed video right in their inboxes.
Key Takeaways
- Logging into your Mailchimp account allows you to access the dashboard and create a new campaign.
- The Auto-convert feature in Mailchimp enables you to easily add video content to your email campaigns.
- The Mailchimp Email Builder feature provides a user-friendly interface for designing your email templates.
- Before sending your campaign, it is important to preview and test the email in different inboxes to ensure proper formatting and functionality.
Access Mailchimp Dashboard
When we log into our Mailchimp account, the dashboard is the first place we arrive to manage our email campaigns and templates. From here, we can easily access the Email Templates section by clicking on 'Campaign' and then selecting 'Email Templates'. This is where all our saved email templates are stored.
If we want to create a new template, we simply click on 'Create Template' and choose from the available layout sections, themes, or even code our own template. Once we've our template ready, we can proceed to embed a YouTube video using Mailchimp's video feature.
The process involves adding a content block to the template where we want the video to appear, checking the box labeled 'Use video content block', and then turning on the Auto-convert feature. We found a helpful video that showed us the step-by-step process, and additional help articles also assisted us in mastering this feature.
With Mailchimp's intuitive Email Builder, incorporating engaging video content into our email campaigns has never been easier.
Create New Campaign
To begin a new email marketing campaign in Mailchimp, users have the option to start from scratch by creating a new campaign. When creating a new campaign, you can select the type of campaign you want to create, such as regular, automated, or A/B testing.
The process involves setting up the recipient list, defining the campaign name, and setting the email subject line. You can then choose a template for your new campaign, such as a layout, theme, or opt to code your own template.
Once the campaign is created, you can proceed with adding content, including embedding videos, and then send or schedule the campaign.
When I first started using Mailchimp, the ability to create a new email campaign was a game-changer for me. It allowed me to easily organize and customize my content, and the platform's simple interface helped me resolve any queries through the email and chat support.
The flexibility to import content and use merge tags made the process seamless, and the option to embed a video in the Settings added an engaging touch to my campaigns.
Select Content Block
In selecting a content block for your Mailchimp campaign, you can incorporate a video element to enhance engagement with your subscribers. The Email Builder feature in Mailchimp makes it easy to add video content to your emails. To include a video in your email, navigate to the Email Builder and select the content block where you want to insert the video. Then, turn on the Auto-convert video option by checking the box next to it. This will allow your video content imported from HTML to be converted into a thumbnail linked to the video URL. If you need further guidance on this process, you can scan a help article in Mailchimp's support center for detailed instructions on using video content blocks.
To provide a clearer understanding, here is a table showing the process of selecting a content block and enabling the Auto-convert video feature in Mailchimp:
| Step | Description | Example |
|---|---|---|
| Navigate to Email Builder | Access the Email Builder feature in your Mailchimp campaign. | Click on the "Create Campaign" button to get started. |
| Select Content Block | Choose the content block where you want to insert the video. | Click on the designated area within the email layout. |
| Turn on Auto-convert video | Check the box next to Auto-convert to enable video thumbnail creation. | Tick the box next to Auto-convert in the content block settings. |
Add Video URL
We can easily add a video URL to a Mailchimp campaign by utilizing the video content block, which automatically pulls a thumbnail image from YouTube or Vimeo and links it to the video URL. Here's how to do it:
- Access the Email Builder: Log in to your Mailchimp account, and access the Email Builder where you want to add the video.
- Add the Video URL: Once you're in the Email Builder, drag and drop the video content block into your email template. Then, simply add the video URL to the designated field. Mailchimp will auto-convert the video and generate a thumbnail image that links to the video online.
- Customize the Appearance: You can customize the appearance of the thumbnail image, such as adjusting the size, adding a background color, or centering the video merge tag to enhance the visual appeal of your email.
If you encounter any issues, you can scan the help resources provided by Mailchimp. Remember, by following these steps, you'll be able to seamlessly embed a video into your Mailchimp campaign, enhancing the engagement and impact of your emails.
Preview and Send
After adding the video URL and customizing its appearance, the next crucial step in the email creation process is to preview and send the campaign to ensure its effectiveness before reaching the subscribers' inboxes. In Mailchimp's Email Builder, the "Preview and Send" feature allows you to review your email campaign before sending it out. This final step enables you to check the layout, formatting, and content of the email, ensuring that everything looks good and works correctly. You can also send test emails to yourself or other team members to see how the email appears in different inboxes. Once you are satisfied with the preview, you can schedule the campaign or send it immediately.
| Key Points | Details |
|---|---|
| Review Layout and Formatting | Ensure the email's design and structure are visually appealing and properly presented. |
| Test Emails for Different Inboxes | Send test emails to yourself or team members to see how the email appears in various inboxes. |
| Schedule or Send Immediately | Choose to schedule the campaign for a later time or send it immediately once satisfied with the preview. |
| Double-Check Content and Footer Text | Verify the content of your email and ensure the footer text is accurate and compliant with regulations. |
Frequently Asked Questions
How Do I Embed a Youtube Video Into an Email Newsletter?
We embed YouTube videos into email newsletters by using Mailchimp's video content block. We pull a thumbnail image from YouTube and link it to the video URL.
Merge tags work with Vimeo, YouTube, and Wistia, generating a thumbnail image of a video player linked to the video online.
All video merge tags require specific information about the video, and the format is *|SERVICE:[$vid=XXXX]|*. Unique identifiers for different services are found in various locations, such as the end of the video page URL.
How Do You Embed a Youtube Video Into the Body of an Email?
We embed YouTube videos into email bodies by using merge tags. These tags generate thumbnail images linked to the video URL, supporting services like Vimeo, YouTube, and Wistia.
The merge tags require specific information about the video and have a specific format, such as *|SERVICE:[$vid=XXXX]|*.
Different platforms like BlipTV, Vimeo, Wistia, and YouTube have unique identifiers for their videos, which are used in the merge tags.
Can a Video Automatically Play in Mailchimp?
Yes, videos can automatically play in Mailchimp. However, it's important to note that this feature mightn't be supported by all email clients.
To ensure a seamless experience for recipients, consider using a thumbnail image linked to the video URL, which allows users to click and play the video. This approach maintains compatibility across different email platforms and ensures a consistent viewing experience.
What Kind of Video File Can I Upload to Mailchimp?
We can upload MP4, M4V, MOV, AVI, and WMV files to Mailchimp. These formats are supported for video uploads, and they can be embedded into your campaigns to enhance engagement and convey your message effectively.
It's important to ensure that the file size doesn't exceed 1GB for optimal delivery and viewing experience. Utilizing these compatible formats allows for seamless integration of video content into your Mailchimp campaigns.
Can I Embed a Youtube Video in Mailchimp?
Yes, it is possible to embed videos in Mailchimp. By using the feature for embedding videos in Mailchimp, you can easily add a YouTube video to your email campaign. This can help engage your subscribers and increase the effectiveness of your marketing efforts.
Conclusion
So, there you have it! Embedding a YouTube video in Mailchimp is as easy as pie.
With just a few simple steps, you can add engaging video content to your email campaigns and captivate your subscribers.
It's like adding a cherry on top of your marketing efforts, bringing your emails to life and making them stand out from the crowd.
Give it a try and see the magic happen!
Natali – Editor in Chief (Strategy and Mastery, AI Expert) Natali, our Editor in Chief, is the driving force behind our content’s strategic direction. With a keen eye for detail and a deep understanding of market trends, Natali ensures that our content is top-notch and strategically aligned with our client’s goals. Her expertise in AI helps to seamlessly integrate advanced technology into our marketing strategies, pushing the boundaries of conventional marketing.
