When it comes to managing different marketing campaigns, having an easy and efficient way to save and reuse email templates can make a huge difference.

But how can we efficiently save an email as a template in Mailchimp without spending endless hours navigating through the platform?

Let’s explore a simple yet effective method to streamline our email marketing efforts and ensure consistency in our branding and messaging across various campaigns.

Key Takeaways

• The new creator in Mailchimp allows users to save email templates by clicking on ‘Save as Template’ after designing the email content.
• In the classic creator, users can save email templates by navigating to ‘Campaigns‘ and selecting ‘Email Templates.
• The new creator provides pre-designed templates to choose from, but there may be limitations when using saved templates in existing campaigns.
• Customizing and editing email templates in Mailchimp’s campaign builder allows users to modify the layout, design, text, images, colors, and overall structure to fit their new email campaign.

Save Email as Template

To save an email as a template in Mailchimp’s creator, there are specific steps to follow depending on whether you’re using the new or classic creator.

In the new creator, after designing the email content, you can save it as a template by clicking on the ‘Save as Template’ option. This allows you to reuse the design and content for future campaigns. Additionally, template options are also available within the new creator, providing a range of pre-designed templates to choose from.

On the other hand, in the classic creator, to save an email as a template, you need to navigate to the ‘Campaigns’ section and select ‘Email Templates.‘ From there, you can choose the email you want to save as a template and click on the ‘More’ option, followed by ‘Save as Template.’ This preserves the email’s design and content for future use.

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It’s important to note that saved templates in the new creator may have limitations when used in existing campaigns, especially for single-column emails. Understanding these differences will help in efficiently utilizing the template options provided by Mailchimp.

Use Saved Email Template

After saving an email as a template in Mailchimp’s creator, the next step is to utilize the saved template for creating new campaigns. To use a saved email template, follow these simple steps:

Edit Saved Email Template

Let’s customize the layout and design of the saved email template to match the content of our new campaign.

To begin, go to the ‘Templates’ section in Mailchimp and choose the saved email template you want to edit. Click on the ‘Edit’ option to make changes to the content, layout, or design of the template.

You can modify the text, images, colors, and overall structure to align with the specific requirements of your new email campaign. When editing the template, consider incorporating keywords that are relevant to your campaign to enhance its effectiveness in reaching your audience.

Additionally, you can preview the edited template to ensure that it meets your expectations before saving it for future use. Once you’re satisfied with the changes, save the edited template to have it readily available for your next email campaign.

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This process allows for flexibility and customization, ensuring that your email templates are tailored to meet the unique needs of each campaign.

Preview Email Template

We can easily preview the email template to ensure it meets our expectations before saving it for future use. When previewing an email template in Mailchimp, we can ensure that it appears as intended and functions correctly across different devices and email clients. This step is crucial for maintaining a professional and consistent brand image.

Here’s how to preview an email template in Mailchimp:

1. Navigate to the ‘Templates’ section in your Mailchimp account and select the desired email template from the list.
2. Click on the ‘Preview’ option to see how the template will appear to recipients. This allows us to check the layout, formatting, and overall design of the email template.
3. Utilize the ‘Test Email’ feature to send a test email to yourself or colleagues. This allows us to view the email in our inbox and ensure that all elements are displayed correctly.

Test Email Template

Once we’ve previewed the email template and ensured it meets our expectations, the next step is to test the email template to confirm its functionality across various devices and email clients. Testing the email template is crucial to ensure that it appears as intended and is functional on different platforms.

In Mailchimp, after saving the email template, we can choose the ‘Test’ option to send a test email to ourselves or colleagues. This allows us to see how the template renders on different devices and email clients. It’s important to test for responsiveness, layout consistency, and proper display of images and text.

When testing the email template, we should consider contextually relevant content and ensure that the design and layout align with the objectives of the email campaign. Additionally, we need to verify that the links within the template are working correctly. By thoroughly testing the email template, we can address any issues before sending it out to our subscribers, helping to maintain a professional and polished image.

In this article section, we’ve covered how to save an email template and now understand the importance of testing it before deployment. This step ensures that our email campaigns are effective and relevant to our audience.

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Frequently Asked Questions

How Do You Save an Email as a Template in Mailchimp?

We save an email as a template in Mailchimp by navigating to the email campaign, selecting the ‘Save as Template’ option, and giving it a name.

Once saved, the template can be accessed in the ‘Templates’ section for future use.

This feature streamlines the process of creating consistent emails and saves time.

It’s a useful tool for those who frequently send similar emails or want to maintain a consistent brand identity across their campaigns.

Can You Create an Email Template in Mailchimp?

Absolutely, creating an email template in Mailchimp is a breeze. With our user-friendly interface, you can effortlessly craft stunning templates that reflect your brand’s style.

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It’s all about customizing content blocks, adding images, and tweaking colors. Plus, you can save your masterpiece as a reusable template for future campaigns.

It’s a game-changer for streamlining your email marketing efforts.

How Do I Save an Email Template?

We save email templates by navigating to the email designer.

Selecting the email we want to save as a template.

Clicking ‘Save as Template.’

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This action allows us to name the template and save it for future use.

Once saved, we can access the template from the Templates tab.

We can use it as the foundation for new emails.

This process streamlines our email creation and ensures consistency across our campaigns.

What Is the Difference Between an Email Template and a Campaign in Mailchimp?

Email templates in Mailchimp are preset layouts for building campaigns. Templates can be reused for future campaigns and customized to match branding.

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On the other hand, campaigns are the actual messages sent to contacts. They can be tailored to specific needs and include various types of content. This distinction allows for efficient design and customization of email content.

Conclusion

In conclusion, saving an email as a template in Mailchimp is a simple and effective way to streamline your email marketing process. By creating and using templates, you can save time and ensure a consistent design for your campaigns.

Additionally, the ability to edit and preview saved templates allows for flexibility and customization. Overall, using email templates in Mailchimp can improve efficiency and enhance the impact of your email marketing efforts.

Natali

Natali – Editor in Chief (Strategy and Mastery, AI Expert) Natali, our Editor in Chief, is the driving force behind our content’s strategic direction. With a keen eye for detail and a deep understanding of market trends, Natali ensures that our content is top-notch and strategically aligned with our client’s goals. Her expertise in AI helps to seamlessly integrate advanced technology into our marketing strategies, pushing the boundaries of conventional marketing.

Adding a video to your Klaviyo email can boost click-through rates by as much as 300%!

It's a powerful way to engage your audience and drive conversions.

But how exactly do you go about adding a video to your Klaviyo emails?

Well, it's not as complicated as it may seem, and we've got some straightforward steps to walk you through the process.

So, if you want to harness the potential of video in your email marketing strategy and take your campaigns to the next level, stick around to discover the ins and outs of seamlessly integrating video into your Klaviyo emails.

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Key Takeaways

• Adding video to Klaviyo emails can significantly increase click-through rates.
• Choosing the right video hosting platform is essential for customization and analytics.
• Optimizing video graphics, including thumbnails and calls-to-action, can enhance engagement.
• Testing and optimizing video email strategies can help identify the most effective approach for driving viewer interaction.

Understanding the Benefits of Video in Email

We've seen that incorporating videos into email marketing can significantly impact consumers' purchasing decisions. Online videos play a crucial role in influencing buying decisions and can be particularly influential for Gen Z shoppers.

YouTube, in particular, has a substantial impact on holiday buying decisions. It's important to understand that different types of videos can help consumers make informed purchasing decisions.

When embedding videos into emails using Klaviyo, it's essential to ensure that the files are safe and virus-free. There may be instances where a virus scanner detects a potential threat in the video file. In such cases, it's crucial to address this issue and provide the recipient with a safe and secure link to access the video content.

Including clear instructions in the email with instructions on how to access the video can enhance the overall user experience. By understanding the benefits of video in email, businesses can effectively leverage this powerful tool to influence consumer purchasing decisions.

Choosing the Right Video Hosting Platform

When choosing the right video hosting platform, it's important to assess the features, compatibility, pricing, and customer support of options like YouTube, Vimeo, or Wistia to ensure seamless integration with email marketing efforts. Here's a comparison of these platforms based on key considerations:

Considering pricing and storage capabilities, YouTube offers free hosting with unlimited storage, while Vimeo and Wistia provide various pricing tiers with storage limitations. Customer support and community resources are robust for all three platforms, with Wistia offering dedicated account management. Assessing these factors will help in making an informed decision when integrating videos into Klaviyo emails. Share your wins/challenges using videos in emails with the Klaviyo logo!

Optimizing Video Graphics for Click-throughs

To optimize video graphics for better click-through rates, it's crucial to create a compelling thumbnail image that entices viewers to engage with the content. When selecting a thumbnail, it's essential to consider how it will appear in various formats, such as email and social media previews.

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We make sure to check the files and contents to ensure that the thumbnail is safe and aligned with our brand. Additionally, using a video player with a clickable thumbnail image can significantly increase engagement and click-through rates.

Incorporating clear calls-to-action within the video itself prompts viewers to click through, further enhancing engagement. It's also important to ensure that the video is optimized for mobile devices, as a large portion of viewers may be accessing content through their mobile devices.

Tracking video performance using analytics allows us to make data-driven decisions and refine video graphics for better click-through rates. Sharing these strategies with helpful members of the industry can lead to valuable insights and further improvements.

Testing and Optimizing Video Email Strategies

Testing and optimizing video email strategies involves conducting A/B testing of different video types to determine which drives higher engagement. It's essential to test video placement within the email to identify the most effective position for viewer interaction. By optimizing video length through testing, you can find the ideal duration for audience retention.

Additionally, testing video thumbnails and play buttons can reveal which elements generate the most clicks, helping to refine your email content further. A/B testing can also be utilized to experiment with different calls to action within video content, allowing you to determine the most compelling approach for your audience.

When implementing these strategies in Klaviyo or any email marketing platform, ensure that the video file contents are safe to download and that the recipient's e-mail address is used in compliance with privacy regulations.

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Incorporating Different Types of Videos in Email

Incorporating a variety of video types into email campaigns can effectively influence consumer decision-making and boost engagement. When adding video to Klaviyo email, it's essential to consider the different types of videos that can be incorporated to maximize impact.

Here are four strategies for incorporating different types of videos in email:

1. Unboxing Videos: Showcase the unpacking of products to create excitement and anticipation among recipients.
2. Behind-the-Scenes (BTS) Videos: Offer a glimpse into the inner workings of your business, providing a personal and transparent touch to your brand.
3. Customer Reviews: Feature authentic testimonials and reviews from satisfied customers to build trust and credibility.
4. Product Demonstrations: Display how-to or tutorial videos to highlight the features and benefits of your offerings.

Frequently Asked Questions

Can You Add Video to Klaviyo Emails?

Yes, we can add videos to Klaviyo emails. However, Klaviyo doesn't support embedded videos for email deliverability reasons.

To include videos, use a video player with a clickable thumbnail image. Host your videos on platforms like YouTube, Vimeo, or Wistia.

Create an engaging thumbnail image to captivate recipients. Consider alternatives like linking video thumbnails to external platforms or hosting videos on a landing page for a seamless experience.

How Do I Embed a Video Directly Into an Email?

Embedding a video directly into an email can boost engagement. We've found that emails with embedded videos can increase click-through rates by up to 300%.

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While Klaviyo doesn't support direct video embedding, you can add a thumbnail image linked to the video URL or create a short GIF.

It's crucial to ensure the video is hosted on a reliable platform and test its playback on different devices and email clients for a seamless user experience.

How Do I Add an Attachment to My Klaviyo Email?

Sure, adding an attachment to a Klaviyo email isn't directly supported due to deliverability concerns.

Instead, consider using a third-party platform like Google Drive or Dropbox to host your file, then include a clickable link in your email.

This ensures better deliverability and user experience.

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Uploading files directly to emails can trigger spam filters and impact deliverability, so using a link is a better option.

Can I Add a GIF to Klaviyo Email?

Yes, you can add a gif to a Klaviyo email. Use a captivating gif to enhance your email content and engage your audience.

Consider the file size and ensure it doesn't affect email load times.

Use a clear call-to-action to direct recipients to the intended action.

Test the gif on various devices and email clients to ensure it renders correctly.

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Always consider the impact of visuals on email deliverability and engagement.

Can the Same Method Used to Embed Youtube Video in Mailchimp be Applied to Klaviyo Email?

Yes, the same method used to embed a YouTube video in Mailchimp can be applied to Klaviyo email. You can use the “embedding YouTube video Mailchimp tutorial” to learn how to do it step by step. It’s a simple process that can enhance your email marketing efforts.

Conclusion

So there you have it – adding a video to your Klaviyo email is as easy as pie! Just follow these simple steps and you'll be on your way to creating engaging and dynamic email content.

Who knew adding a video could be so straightforward? Now go ahead and give it a try – your audience will thank you for it!

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Natali

Natali – Editor in Chief (Strategy and Mastery, AI Expert) Natali, our Editor in Chief, is the driving force behind our content’s strategic direction. With a keen eye for detail and a deep understanding of market trends, Natali ensures that our content is top-notch and strategically aligned with our client’s goals. Her expertise in AI helps to seamlessly integrate advanced technology into our marketing strategies, pushing the boundaries of conventional marketing.

You have a lot of contacts in Mailchimp, but they are not actively engaged.

Well, fear not, because we've got some tricks up our sleeves to help you turn those contacts into loyal subscribers. It's not as complicated as it may seem, and the results can be game-changing for your email marketing efforts.

Stick around to find out how you can make the most of your Mailchimp contacts and start building a dedicated subscriber base that eagerly awaits your next campaign.

Key Takeaways

• Importing contacts to Mailchimp is a straightforward process.
• Organizing contacts with groups enhances subscriber management.
• Contacts in Mailchimp are categorized into different types based on their interaction and subscription status.
• Re-engaging inactive contacts is crucial for maintaining a healthy subscriber list.

Importing Contacts to Mailchimp

Importing contacts to Mailchimp is a straightforward process that allows us to seamlessly integrate our existing contact list into our Mailchimp audience.

To begin, we navigate to the Audience section and click on All contacts. From there, we can choose the specific audience from which we want to import subscribers. It's important to note that only subscribers with Email Marketing Status as Subscribed can be imported.

Once we've selected the subscribers we want to import, we can simply choose 'Copy to audience' from the Actions drop-down menu.

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Additionally, it's crucial to ensure that the new audience contains the same audience fields as the original one to retain personalized campaign data. This step guarantees that the imported contacts are seamlessly integrated into the new audience without any loss of crucial information.

If we encounter any issues during the import process, we can refer to the relevant help article, which provides troubleshooting tips and guidance on resolving common issues such as Email Marketing Status, field data, limitations on bulk actions, and accessing technical support for paid users.

This thorough approach ensures a smooth and successful import of contacts into our Mailchimp audience.

Managing Subscribers in Mailchimp

Understanding audience management is crucial for effectively managing subscribers in Mailchimp. When it comes to managing subscribers, it's important to be mindful of the audience drop-down menu and bulk actions. Below is a quick reference guide to help you navigate through managing subscribers in Mailchimp:

Organizing Contacts With Groups

Organizing contacts with groups in Mailchimp enhances subscriber management and facilitates targeted marketing efforts. By using the 'Organize Contacts' feature, we can efficiently manage and segment our subscribers based on their interests or preferences. This allows for more personalized and targeted communication with our audience.

When creating a new audience in Mailchimp, we can easily add groups by using the audience drop-down menu. The 'Import Tool' also enables us to assign new contacts to specific groups during the import process. Moreover, by utilizing signup forms, we can give subscribers the option to self-categorize into different groups, further enhancing our ability to tailor content to their preferences.

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Additionally, managing multiple audiences in Mailchimp becomes more organized and streamlined when utilizing groups to categorize subscribers effectively. This feature not only simplifies subscriber management but also empowers us to create more personalized and targeted marketing campaigns.

With Mailchimp's 'Organizing Contacts With Groups' feature, turning contacts into subscribers becomes a more efficient and personalized process.

Understanding Contact Types in Mailchimp

Upon signing up for an email list, contacts in Mailchimp are categorized into different types based on their interaction and subscription status. Understanding contact types in Mailchimp is crucial for effectively managing your audience.

After importing contacts or having them sign up through a signup form on your online store, you can view and manage their status in the 'Audience' drop-down menu.

Subscribed contacts have actively opted in to receive your marketing emails and are considered your subscribers.

Unsubscribed contacts have chosen to opt out of receiving further marketing communication.

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Non-subscribed contacts have shown some interaction but haven't yet opted in to receive emails. It's important to engage with this audience to convert them into subscribers.

Cleaned contacts have email addresses that are non-deliverable and are automatically excluded from future campaigns.

Re-engaging Contacts in Mailchimp

After categorizing contacts into different types based on their interaction and subscription status, the next step is to re-engage inactive contacts in Mailchimp. Re-engaging contacts is crucial for maintaining a healthy subscriber list and maximizing the potential of your audience. To effectively re-engage contacts, consider using segmentation to target specific groups of inactive contacts. Craft personalized re-engagement campaigns with compelling content that resonates with the interests of the targeted contacts. Offering exclusive promotions or incentives can entice inactive contacts to re-engage and reignite their interest in your content.

Utilize Mailchimp's reporting and analytics to track the success of your re-engagement efforts. This will provide valuable insights into which strategies are effective and allow you to make necessary adjustments. Sending a re-engagement email series with a clear call-to-action is an excellent way to gauge interest and encourage interaction. Below is a table to illustrate the key steps for re-engaging contacts in Mailchimp:

Frequently Asked Questions

How Do I Change Unsubscribed Contacts to Subscribed in Mailchimp?

To change unsubscribed contacts to subscribed in Mailchimp, follow these steps:

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1. Go to the Audience section.
2. Click on All contacts.
3. Select the audience containing the unsubscribed contacts.
4. Choose the contacts you want to change to subscribed.
5. Click on the Actions drop-down menu.
6. Select Change Email Status.
7. Choose Subscribed.

This process ensures that previously unsubscribed contacts are now marked as subscribed in Mailchimp.

What Is the Difference Between a Contact and a Subscriber in Mailchimp?

Contacts in Mailchimp are email addresses added to an audience.

Subscribers, on the other hand, are contacts with a subscribed email marketing status.

Contacts can be copied or moved within or between audiences.

However, subscribers need a subscribed status in order to be copied or moved.

When moving subscribers, it's important to ensure that the new audience contains the same audience fields. This is necessary to retain personalized campaign data.

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However, when contacts are moved to another audience, they don't retain campaign activity or signup source data.

How Do I Get Someone to Subscribe to Mailchimp?

To get someone to subscribe to Mailchimp, we employ several strategies:

• Creating compelling opt-in forms and landing pages: We design these forms and pages in a way that captures attention and entices users to sign up. We offer valuable incentives such as free resources or exclusive content to further encourage subscriptions.
• Promoting our newsletter on social media and website: We actively promote our newsletter across various social media platforms and our website. Through these channels, we highlight the benefits of subscribing, emphasizing the value and relevance of our content.
• Engaging with our audience through relevant emails: Once someone subscribes, we make sure to nurture and engage with them through regular email communications. We send out relevant and engaging emails that provide value to our subscribers, keeping them interested and eager to stay connected.
• Providing a seamless subscription process: We ensure that the process of subscribing to our newsletter is simple and user-friendly. By removing any unnecessary barriers or complications, we make it easy for people to willingly join our mailing list and become loyal subscribers.

These strategies combined create a comprehensive approach to encourage individuals to subscribe to Mailchimp and stay connected with our brand.

How Do I Create a Subscriber List in Mailchimp?

Creating a subscriber list in Mailchimp is simple.

First, navigate to the Audience tab and click 'Create Audience.'

Then fill in the required fields such as audience name and default 'From' email address.

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You can also add custom tags to segment your audience further. This helps target your campaigns effectively.

Once set up, you can start adding contacts and watch your subscriber list grow!

Can Deleting Mailchimp Contacts Affect Converting Contacts into Subscribers?

When considering whether to delete Mailchimp contacts, make sure to review a deleting Mailchimp contacts tutorial first. Deleting contacts can affect converting contacts into subscribers, as it may eliminate potential leads or existing subscribers. Always weigh the potential impact before removing any contacts from your Mailchimp list.

Conclusion

So, let's take those contacts and turn them into loyal subscribers!

With Mailchimp's easy-to-use tools, we can import, manage, and organize our contacts to ensure personalized and engaging campaigns.

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And if we ever need to re-engage with our contacts, Mailchimp has got us covered.

Let's make our audience feel like they're a part of something special, like a warm hug on a cold day.

Let's turn those contacts into subscribers and watch our community grow!

Natali

Natali – Editor in Chief (Strategy and Mastery, AI Expert) Natali, our Editor in Chief, is the driving force behind our content’s strategic direction. With a keen eye for detail and a deep understanding of market trends, Natali ensures that our content is top-notch and strategically aligned with our client’s goals. Her expertise in AI helps to seamlessly integrate advanced technology into our marketing strategies, pushing the boundaries of conventional marketing.