Perplexity introduces Search as Code, enabling AI to dynamically assemble search pipelines, marking a significant shift in retrieval strategies for agents.
Search as Code: Perplexity Is Right About the Future — Just Not First to It
Browsing Category
Search Engine Optimization
63 posts
The referral. How AI search severs the content-for-traffic contract that funded the open web.
AI search engines now answer queries directly, ending the traditional referral-based traffic model that funded publishers, causing significant industry shifts.
The citation. Why generative engine optimization rewards the same brand on the least stable ground.
Analysis of generative engine optimization (GEO) reveals it favors established brands, with citations decaying quickly and benefiting the same players as traditional SEO.
The license. Why the AI content market pays the brand-name corpus and strands the long tail.
Large publishers secure licensing deals with AI firms, leaving small publishers excluded. This reinforces existing market asymmetries and impacts content diversity.
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