Connect with us

Email Marketing Tools and Techniques

How Much Is Klaviyo per Month

Discover the customizable pricing structure of Klaviyo, tailored to your business needs and size, and find out how it can benefit you.



pricing for klaviyo software

You might be asking yourself, “What is the monthly cost of Klaviyo?”

Well, the pricing for Klaviyo varies depending on the number of contacts and the volume of email and SMS sends. It's not a one-size-fits-all situation, and that's what makes it interesting.

But before we dive into the specifics, let's consider the flexibility and customization that Klaviyo's pricing structure offers. It's worth exploring how this can benefit businesses of different sizes and needs.

Key Takeaways

  • Klaviyo offers a free plan with limited features and a 500-email per month limit, suitable for smaller contact lists and lower email send volumes.
  • The Email Plan pricing starts at $20/month for 251+ contacts, offering 15,000 monthly email sends and providing an affordable option for small to medium-sized businesses.
  • The Email and SMS Plan is a comprehensive marketing solution starting at $20 per month for 251+ contacts, supporting up to 150,000 contacts and 5,000 monthly email sends, with SMS pricing varying by country.
  • Klaviyo's recent pricing adjustments include the removal of unlimited email sends, alterations to the SMS pricing model, and a shift in the overall cost structure, leading businesses to reevaluate their email and chat marketing strategies.

Klaviyo's Free Plan

The Klaviyo Free Plan is designed to provide a starting point for upstart brands, offering limited features and a 500-email per month limit, making it ideal for those with smaller contact lists and lower email send volumes.

This plan is a great option for businesses with 1,001 – 1,500 contacts and 15,000 monthly email sends. It's a no-cost solution that provides a personalized email marketing experience, allowing users to create and send customizable templates and emails to engage their audience effectively.

One notable feature of the Free Plan is the inclusion of 150 free SMS/MMS credits per month. This is particularly beneficial for businesses looking to delve into SMS marketing alongside their email efforts. The customizable templates and emails further enhance the marketing capabilities, enabling users to craft compelling content tailored to their audience.

For those just starting and looking to explore Klaviyo's email and SMS marketing services, the Free Plan offers a solid foundation. It's a cost-effective way to begin leveraging the power of email and SMS marketing to drive business growth.

Email Plan Pricing

detailed email plan pricing

Moving from the discussion of Klaviyo's Free Plan, we now turn our attention to the Email Plan Pricing, which provides valuable features and increased email send volume for businesses seeking to expand their marketing capabilities.

  • The Email Plan starts at $20/month for 251+ contacts and offers 15,000 monthly email sends, making it an affordable option for small to medium-sized businesses.
  • This plan is suitable for businesses that want to leverage a robust marketing automation platform to reach their audience through email marketing.
  • Additionally, the Email Plan provides the flexibility to scale up as the business grows, with the ability to send unlimited emails as the contact list expands.

For businesses looking to integrate SMS messages into their marketing strategies, the Email Plan also offers SMS pricing at $0.01 per SMS or $0.03 per MMS sent. This feature enables businesses to engage with their audience through multiple channels, enhancing their overall marketing efforts.

With the Email Plan, businesses can access a comprehensive set of tools for managing their marketing campaigns, making it a valuable investment for those seeking to optimize their marketing strategies and expand their reach.

Email and SMS Plan Cost

Discussing the cost of Klaviyo's Email and SMS plan, it provides businesses with a comprehensive marketing solution that integrates email and SMS messaging at an affordable starting price of $20 per month for 251+ contacts. The plan includes 150 free monthly SMS/MMS credits and supports up to 150,000 contacts and 5,000 monthly email sends. SMS pricing varies by country, with the USA pricing at 1 credit for $0.01 for SMS and 3 credits for $0.03 for MMS. Larger plans are available, and pricing tiers are based on monthly order limits, ranging from $25 to $500 for different order volumes. It is suitable for brands transitioning between SMB and enterprise, offering access to Onboarding Specialists, Customer Success Managers, and up to 10 email campaigns to every active profile.

Starting Price$20 per month for 251+ contacts
Free Monthly SMS/MMS150 credits
Sending VolumeUp to 150,000 contacts and 5,000 monthly email sends
SMS Pricing (USA)$0.01 per SMS credit, $0.03 per MMS credit
Additional FeaturesAccess to Onboarding Specialists, Customer Success Managers, and up to 10 email campaigns

Klaviyo's Email and SMS plan offers a robust set of features and pricing that can cater to the needs of businesses at various stages, adapting to their growing marketing requirements.

Comparing Klaviyo and Omnisend Pricing

pricing comparison klaviyo vs omnisend

Comparing Klaviyo and Omnisend Pricing reveals distinct differences in their email and SMS marketing solutions, particularly in terms of pricing structure and additional features. Here's a breakdown of the key differences:

  • Pricing Structure
  • Klaviyo offers personalized email marketing solutions starting at 1,001 – 1,500 contacts and 15,000 monthly email sends, along with 150 free monthly SMS/MMS credits. Their SMS pricing varies by country, with different credit rates for various regions, and they offer additional plans for Customer Data Platform (CDP) starting at $500/month for 100k profiles.
  • Omnisend, on the other hand, provides email and SMS together at the same price, with unlimited email sends without extra cost per contact. They also offer better pricing and savings for migrating from Klaviyo, making it an attractive option for those considering a switch.
  • Additional Features
  • Klaviyo provides review request and integration features within its pricing plans, along with live chat support. They also offer various tiers based on monthly order limits.
  • Omnisend gives users access to dedicated customer success managers at a lower spend threshold compared to Klaviyo, providing personalized support for users at different levels.

These distinctions in pricing and features can significantly impact the decision-making process when choosing an email and SMS marketing platform.

Changes in Klaviyo's Pricing

The recent adjustments to Klaviyo's pricing model have notably impacted its users, particularly in regards to email send limits and SMS pricing.

Klaviyo's pricing is based on the number of active profiles, with email pricing starting at $20/month for 251+ contacts and SMS pricing at $0.01 per SMS or $0.03 per MMS message.

However, the changes in Klaviyo's pricing have seen the removal of unlimited email sends, which has raised concerns among users who heavily rely on this feature.

Furthermore, alterations to the SMS pricing model have resulted in costs varying depending on the country of the recipient.

While Klaviyo still offers a free plan with limited features for users to explore its capabilities, the changes in pricing have led to a shift in the overall cost structure, making it essential for users to carefully evaluate their requirements to avoid spending excessively.

The adjustments in Klaviyo's pricing have prompted businesses to reevaluate their email and chat marketing strategies, ensuring that they're effectively utilizing the platform without overspending.

Frequently Asked Questions

What Are the Different Pricing Tiers for Klaviyo's Advanced Features Such as Predictive Analytics and A/B Testing?

We'll outline the different pricing tiers for Klaviyo's advanced features, including predictive analytics and A/B testing.

Klaviyo offers various plans tailored to business needs, with advanced features available in higher tiers. The pricing structure reflects the depth of functionality and support provided, ensuring scalability as businesses grow.

Klaviyo's approach to pricing aligns with its commitment to empowering businesses with advanced marketing tools, fostering growth and success.

Are There Any Additional Costs for Integrating Klaviyo With Other Third-Party Applications or Platforms?

There are no additional costs for integrating Klaviyo with other third-party applications or platforms.

Klaviyo offers seamless integrations with various e-commerce platforms, CRMs, and other marketing tools.

These integrations allow for a smooth data flow and enhanced functionality, enabling businesses to leverage their existing tech stack alongside Klaviyo's powerful features without incurring extra expenses.

It's a cost-effective way to expand marketing capabilities and optimize customer engagement across multiple platforms.

Can I Customize My Email and SMS Plan to Include Only the Features I Need, or Am I Required to Purchase a Pre-Set Package?

Absolutely, you can customize your email and SMS plan to suit your specific needs. Klaviyo offers flexible pricing and allows you to tailor your plan based on the features you require.

This means you're not locked into a pre-set package and can select only the functionalities that align with your business objectives.

It's a great way to maximize your investment and ensure you're getting the most value out of the platform.

Are There Any Hidden Fees or Charges That I Should Be Aware of When Signing up for Klaviyo's Paid Plans?

When signing up for Klaviyo's paid plans, it's essential to be aware of any potential hidden fees or charges. We prioritize transparency and strive to ensure that our pricing is clear and straightforward.

Our goal is to provide a seamless experience for our customers, which includes being upfront about any associated costs. Rest assured, we aim to make the billing process as transparent as possible, so you can confidently make informed decisions about your plan.

How Does Klaviyo's Pricing Model Compare to Other Popular Email Marketing Platforms Such as Mailchimp or Constant Contact?

When comparing Klaviyo's pricing model to other popular email marketing platforms like Mailchimp or Constant Contact, we found that Klaviyo's emphasis on customer segmentation and personalized marketing can yield a 25% higher open rate and 50% higher click-through rate.

This approach, while more cost-effective than its competitors, enables businesses to maximize their engagement and conversion rates.

How Can I Use Klaviyo to Personalize Emails and Increase Engagement?

One of the best tips for personalizing emails is to use Klaviyo’s advanced segmentation and personalization features. By utilizing dynamic content, predictive analytics, and behavioral targeting, you can tailor your emails to each recipient, resulting in higher engagement and conversions.


In conclusion, Klaviyo's pricing plans offer a wide range of options to suit the needs of businesses of all sizes.

Like a customizable menu at a gourmet restaurant, Klaviyo allows you to tailor your plan to fit your unique taste and budget.

With the flexibility to scale up or down as needed, Klaviyo provides a buffet of options to help you find the perfect fit for your email and SMS marketing needs.

Continue Reading

Email Marketing Tools and Techniques

How to Add Mailchimp to Facebook

Yield greater engagement and reach by seamlessly integrating Mailchimp with Facebook, unlocking new possibilities for your marketing strategy.




integrating mailchimp with facebook

Incorporating Mailchimp into Facebook could greatly enhance your audience engagement and outreach. Yet, have you considered the method for smoothly merging these two platforms?

Well, the process is simpler than you might think. We've got the key steps to guide you through the integration process, making it easier for you to grow your subscriber list and engage with your audience on Facebook.

So, let's unlock the potential of combining Mailchimp and Facebook to take your marketing to the next level.

Key Takeaways

  • Integrating Mailchimp with Facebook can expand reach and engagement with the audience.
  • It allows for the conversion of social media followers into subscribers.
  • The integration increases the visibility and accessibility of offerings.
  • By using targeted ads, the impact of marketing initiatives can be maximized.

Connecting Mailchimp With Facebook

To streamline our marketing efforts, we're excited to connect Mailchimp with Facebook, allowing us to reach our audience more effectively and efficiently. By integrating Mailchimp with our Facebook Page, we can expand our reach and engagement, turning social media followers into subscribers.

This seamless connection between Mailchimp and Facebook enables us to create signup forms directly on our business Page, making it convenient for our audience to subscribe to our newsletters or updates without leaving the platform.

Utilizing Mailchimp's integration with Facebook, we can strategically place signup forms on our Page, increasing the visibility and accessibility of our offerings. This not only enhances user experience but also optimizes our lead generation process.

Additionally, we can target specific audiences on Facebook and encourage them to sign up for our updates through tailored ads, further maximizing the impact of our marketing initiatives.

Adding a Signup Form on Facebook

facebook signup form integration

Excited to leverage the seamless integration between Mailchimp and Facebook, we can now enhance our audience engagement by strategically adding a signup form directly on our Facebook Page. To achieve this, we first need to connect Mailchimp with our Facebook Page. Once connected, we can easily add a Mailchimp signup form to our Facebook Page by following a few simple steps.

Start by navigating to the 'Signup Form' section in your Mailchimp account, and select the 'Embedded forms' option. Customize the form to align with your brand and capture the necessary information.

Next, head to your Facebook Page, click on the 'Add a Button' option, and select 'Sign Up' as the button type. Then, choose 'Link to Website' and paste the URL of your Mailchimp signup form. Save the changes, and voila – your Facebook signup form is now live and ready for visitors to subscribe!

Customizing Facebook Signup Form Themes

Customizing the Facebook signup form themes allows for personalized branding and a visually appealing experience for visitors.

When customizing the form theme, we've the flexibility to choose from two styles of signup forms that can be displayed on our Facebook Page. We can opt for the My Audiences Theme, which mirrors the Mailchimp form, or the Facebook-esque style, which may not display the Mailchimp form's header image.

Additionally, we can add a Tab label to the signup tab on the left-hand side of the Page to customize the form's visibility and label. Another important customization option is selecting the preferred form theme based on personal preference, allowing for a consistent and visually appealing signup process.

To enhance user experience, we can make adjustments to the signup tab's position by moving it towards the top of the list of tabs.

Furthermore, customizing the form theme's design and fields using the Mailchimp Form Builder enables us to create a seamless and branded signup experience for our audience.

Moving Facebook Tabs for Mailchimp Integration

reorganizing facebook tabs for mailchimp integration

Now that we've customized the Facebook signup form themes for a visually appealing experience, let's explore the strategic approach to moving Facebook tabs for Mailchimp integration, ensuring seamless accessibility for our audience.

To add a Mailchimp signup form to your business Page, navigate to the Page you want to use. Click on the 'Settings' tab, then select 'Templates and Tabs' from the drop-down menu. Look for the 'Tabs' section, and click on 'Add a Tab.'

Choose Mailchimp from the list of available tabs. Once added, you can rearrange the tabs to prioritize the Mailchimp audience by clicking and dragging the Mailchimp tab to your desired location.

By strategically placing the Mailchimp tab, you make it easier for new leads to find and join your email list, ultimately expanding your reach and engagement on Facebook.

This seamless integration ensures that your Mailchimp audience is just a click away, maximizing the potential for growing your subscriber base.

Connecting Facebook Lead Ads to Mailchimp

To streamline our marketing efforts, we'll now explore the process of connecting Facebook Lead Ads to Mailchimp, enhancing our ability to capture and nurture leads effectively. This integration is a strategic step towards optimizing our social media lead generation and email marketing processes.

Here's how to seamlessly connect Facebook Lead Ads to Mailchimp:

  • Access Meta Business Tab: Go to your Meta Business Page and click on the 'Publishing Tools' tab.
  • Navigate to the Forms Library: Once in the 'Publishing Tools' tab, select 'Forms Library' to manage your lead ads forms.
  • Connect to Mailchimp List: If you've already connected your Mailchimp email to your Meta Business account, choose the form you want to connect and select 'Mailchimp' as the destination. Then, pick the Mailchimp List where your leads will be stored.

Frequently Asked Questions

How Do I Link Mailchimp to Facebook?

We link Mailchimp to Facebook by integrating the two platforms.

First, we navigate to the Mailchimp dashboard and select the audience we want to connect with Facebook.

Then, we click on 'Create Audience' and choose 'Facebook' as the integration option.

After that, we follow the prompts to connect to our Facebook account.

How Do I Add a Signup Form to My Facebook Page?

We can add a signup form to your Facebook page by creating a sign-up form in Mailchimp.

Then, we can use the Facebook integration feature in Mailchimp to connect the form to your Facebook page.

This integration allows visitors to sign up for your mailing list directly from your Facebook page.

By adding this feature, you can grow your subscriber list and reach a wider audience.

It's a seamless way to capture leads and expand your reach on social media.

How Do I Link My Social Media Account to Mailchimp?

We link our social media accounts to Mailchimp by accessing the Mailchimp account and clicking on the Integrations icon.

From there, we select the social media platform we want to connect, and follow the prompts to complete the integration.

Once linked, we can easily publish to our newsfeed, add signup forms, and more.

It's a seamless way to expand our reach and engage with our audience across different platforms.

How Do I Add a Newsletter to My Facebook Page?

We can seamlessly integrate a newsletter into your Facebook page, expanding your reach and engagement. With the right tools, we'll connect your Mailchimp account to your Facebook page, allowing your audience to easily access your newsletters.

This integration enhances your social media strategy and boosts your visibility. Our expertise in this area ensures a smooth and effective implementation, maximizing the impact of your newsletter on your Facebook presence.


So there you have it, adding Mailchimp to Facebook is a total game-changer! With just a few simple steps, you can connect with your audience in a whole new way.

From publishing to your newsfeed to adding signup forms, the possibilities are endless.

Don't miss out on this incredible opportunity to take your social media marketing to the next level.

Get started today and watch your engagement soar!

Continue Reading

Email Marketing Tools and Techniques

How to Make a Newsletter in Mailchimp

Discover the essential steps and best practices for creating a professional and effective newsletter in Mailchimp, and take your audience engagement to the next level.




creating a newsletter with mailchimp

Did you realize that, in terms of audience engagement, newsletters boast an average open rate of 21.33% across various sectors?

Making a newsletter in Mailchimp can be a game-changer for your business, but where do you start?

We'll explore the essential steps and best practices for creating a professional and effective newsletter in Mailchimp, from understanding the purpose of newsletters to crafting engaging content and choosing the right format.

Join us as we uncover the key strategies to elevate your newsletter game and maximize its impact on your audience.

Key Takeaways

  • Newsletters have a high open rate and are a powerful tool for email marketing campaigns.
  • Tailoring content to meet the needs of the audience and using audience segmentation are crucial for success.
  • Crafting clear and compelling goals and messages, varying content types, and using well-designed templates enhance engagement.
  • Choosing the right Mailchimp newsletter format, tailoring it to reflect the brand, and experimenting with different formats can improve subscriber engagement.

Understanding the Purpose of Newsletters

Understanding the purpose of newsletters is essential for creating meaningful connections with our audience and delivering valuable content that resonates with their interests and needs. When it comes to email marketing campaigns, the newsletter is a powerful tool. In Mailchimp, we've the ability to create and send newsletters that captivate our audience and drive engagement. By understanding the purpose of newsletters, we can tailor our content to meet the needs of our audience, ensuring that the information we provide is both relevant and valuable.

Creating a newsletter in Mailchimp allows us to use a variety of content types, including articles, videos, and images, to keep our audience engaged and informed. The subject line of our newsletter plays a crucial role in capturing the attention of our audience and encouraging them to open the email. It's important to understand the interests and preferences of our audience so that we can tailor the content to meet their needs.

In Mailchimp, we can also use audience segmentation to send targeted newsletters to specific groups based on factors such as demographics, interests, or past interactions. This allows us to personalize the content and ensure that it resonates with each recipient. Understanding the purpose of newsletters empowers us to create impactful content that strengthens our connections with our audience and drives the success of our email marketing campaigns.

Crafting Engaging Newsletter Content

creating compelling newsletter content

Crafting engaging newsletter content involves setting clear and compelling goals and messages that resonate with readers while also designing visually appealing email templates to guide them seamlessly through the content. When creating a Mailchimp newsletter, it's essential to understand your target audience and the purpose of your email. This understanding will drive the content ideas and ensure that the newsletter serves its intended function, whether it's to inform, entertain, or persuade.

To keep readers engaged, vary your content by including blog posts, videos, and customer stories. This diversity caters to different preferences and keeps the newsletter fresh and interesting.

In addition to the content itself, the design of your email templates plays a crucial role. A well-designed template not only enhances the visual appeal but also aids in delivering the content effectively. It should be mobile-responsive and optimized for all devices, ensuring a seamless viewing experience for all subscribers.

Furthermore, conducting A/B testing on different template designs can provide valuable insights into what resonates best with your audience, ultimately improving engagement and click-through rates.

Lastly, it's important to adhere to legal requirements like GDPR and CCPA while managing your email list and sending newsletters, ensuring compliance and maintaining trust with your subscribers.

Choosing the Right Mailchimp Newsletter Format

When selecting the right Mailchimp newsletter format, it's crucial to consider various formats such as spoils of the week, what's new, event program, and product updates to create a uniquely engaging and informative newsletter.

It's essential to structure your newsletter with sections for updates, relevant content, and invitations. Experimenting with different formats is key to finding what works best for your Mailchimp audience. Combining different formats can help you craft a newsletter that's both comprehensive and captivating.

With Mailchimp's drag-and-drop editor and pre-designed templates, creating a newsletter that resonates with your audience becomes a seamless process. Your Mailchimp account provides the tools you need to create a newsletter that reflects your brand and keeps your subscribers engaged.

Whether it's for a newsletter subscription or a one-time send, Mailchimp's email marketing platform offers the flexibility to tailor the format to your specific needs. By choosing the right Mailchimp newsletter format, you can enhance the impact of your email newsletter and effectively communicate with your audience.

Step-by-Step Guide to Creating a Mailchimp Newsletter

mailchimp newsletter creation guide

Creating a Mailchimp newsletter is a straightforward process that begins with logging into your Mailchimp account and accessing the easy-to-use newsletter creation tools.

To get started, we recommend following these steps:

  • Choose a newsletter format: Select from a variety of pre-designed templates or start from scratch with the email builder to create a unique format that suits your brand and message.
  • Craft a compelling subject line: Capture your audience's attention with an engaging subject line that entices them to open the email and discover the valuable content inside.
  • Integrate social media and signup forms: Enhance your newsletter's reach by incorporating social media buttons and subscription forms, making it easy for recipients to connect and engage with your brand across different platforms.

Are the steps for creating a newsletter in Mailchimp the same as making a newsletter on Mailchimp?

Yes, the steps for creating a newsletter in Mailchimp are the same as making a newsletter on Mailchimp. You can easily follow the newsletter creation guide on Mailchimp to set up and design your newsletter with ease.

Ensuring Compliance and Best Practices

Adhering to email marketing laws and regulations is essential for ensuring compliance and best practices when sending newsletters. When using Mailchimp or any other email marketing tools, it's crucial to create a regular, good newsletter while following legal guidelines.

Obtaining explicit consent from subscribers is a fundamental requirement. This can be achieved by sending a confirmation email after they sign up for your mailing list. Additionally, it's important to design email content that includes a physical address and a clear privacy policy.

Providing easy options for subscribers to unsubscribe isn't only a legal requirement but also a best practice for maintaining a positive sender reputation. Keeping accurate records of consent and preferences is imperative, and Mailchimp offers features to help with this.

In case you encounter any compliance-related issues or need guidance, Mailchimp's customer support is readily available. By ensuring compliance and best practices, you can build trust with your subscribers and avoid potential legal troubles.

Frequently Asked Questions

Is Mailchimp Used for Newsletters?

Yes, Mailchimp is commonly used for newsletters.

It offers user-friendly tools for creating visually appealing and engaging newsletters. We can design compelling content, incorporate clear messages, and ensure mobile responsiveness.

With pre-designed templates and a step-by-step guide, we can easily create newsletters without needing advanced technical skills.

Mailchimp's platform allows us to charm readers with diverse content, concise subject lines, and captivating designs.

How Do I Make My Mailchimp Newsletter Look Good?

We make our Mailchimp newsletter look good by:

  • Creating visually captivating designs
  • Customizing templates
  • Optimizing for mobile users

Mixing up content types to keep things interesting and keeping an eye on engagement and ROI.

Our newsletters tell a compelling story, reducing unsubscribes and enhancing our brand identity.

It's all about creating an inviting, informative, and visually appealing experience for our audience.

Can I Upload My Own Newsletter to Mailchimp?

Yes, we can upload our own newsletter to Mailchimp. By creating a regular email campaign, we can design our newsletter in our preferred software and then import the HTML file.

It's crucial to ensure that the newsletter is mobile-responsive for optimal viewing across devices. We can also use Mailchimp's drag-and-drop editor for easy customization and design enhancements.

Testing the newsletter before sending it ensures it looks great and functions as intended.

How Do I Create My Own Newsletter?

We create our own newsletters by carefully crafting content, setting clear goals, and designing visually appealing layouts. Our aim is to engage our audience with compelling stories and valuable information.

We ensure that our newsletters are mobile-responsive, allowing them to look great on any device. We take advantage of user-friendly tools and customizable templates that make the process straightforward.

This approach helps us create impactful newsletters that resonate with our readers.


In conclusion, creating a newsletter in Mailchimp is a breeze once you understand the ins and outs.

Remember, the early bird catches the worm, so start brainstorming and planning your content early to ensure a successful newsletter.

With Mailchimp's user-friendly interface and customizable templates, you'll be able to craft engaging newsletters that keep your audience coming back for more.

So, don't miss the boat – get started on your Mailchimp newsletter today!

Continue Reading

Email Marketing Tools and Techniques

How to Create a List in Activecampaign

Begin optimizing your email marketing strategy with ActiveCampaign by creating a new list – discover the key steps for effective audience organization.




creating a list in activecampaign

In managing your contacts within ActiveCampaign, establishing a new list plays a critical role in segmenting your audience for specific messaging.

The process may seem straightforward, but there are key considerations and best practices to keep in mind to ensure your lists are effective.

By following the right steps and understanding the various management tools available, you can optimize your email marketing strategy and enhance engagement with your contacts.

Let's explore the intricacies of creating and utilizing lists in ActiveCampaign to maximize their impact on your campaigns.

Key Takeaways

  • Creating a list in ActiveCampaign involves clicking on 'Contacts' and then 'Lists', followed by 'Add a list' to create a new list.
  • It is important to provide a descriptive name and website URL for compliance when creating a list.
  • Contacts can be imported from a CSV file or manually added to the list.
  • Utilizing tags and custom fields can help refine and target list segments for better segmentation and targeting.

Accessing ActiveCampaign Lists

When accessing ActiveCampaign Lists, we simply click on the 'Contacts' option in the left menu to view and manage our lists. From there, we click on 'Lists' in the secondary menu to access our existing lists or create new ones.

Creating a new list is straightforward – we click on 'Add a list' and provide a descriptive name and website URL for compliance. Once the list is added, we've the option to include a description and use personalization tags to remind contacts why they're on the list.

To populate the list, we can import contacts from a CSV file, manually add them, create a subscription form, or use the email opt-in or subscribe by SMS methods. It's important to ensure that the contacts on the list are properly segmented to effectively utilize ActiveCampaign's marketing automation capabilities.

This allows for targeted and personalized communication with contacts based on their specific interests and behaviors, ultimately maximizing the impact of our marketing efforts.

Creating a New List

generating a fresh inventory

To begin the process of creating a new list in ActiveCampaign, navigate to the 'Lists' option in the secondary menu and proceed with entering a concise, descriptive list name as well as adding the company's website URL for compliance. After entering this information, you'll be prompted to add a list description and personalize it with a reminder for contacts in the modal window. Once the list is created, you can then import contacts from a CSV file or manually add them to the list. Another option is to create a subscription form for opt-ins, allowing contacts to subscribe to your list. Below is a table summarizing the key steps for creating a new list in ActiveCampaign.

Steps Description
Navigate to 'Lists' Access the 'Lists' option in the secondary menu to initiate the list creation process.
Enter list name and website URL Input a short, descriptive list name and add the company's website URL for compliance purposes.
Add list description and personalize it Provide a list description and personalize it with a reminder for contacts in the modal window.
Import or add contacts Import contacts from a CSV file or manually add them to the list, or create a subscription form for opt-ins.
Explore additional resources Utilize additional resources for assistance, such as importing contacts, using multiple lists, and understanding the Content Manager.

List Management Tools

List management tools are essential for effectively segmenting and organizing contacts to optimize email marketing strategies. Within your ActiveCampaign account, these tools can greatly enhance your marketing efforts. Here's how to effectively utilize list management tools:

  • Use tags and custom fields to further refine and target your list segments.
  • Consider the risks and benefits of advanced list types, such as message-type lists and product-based lists.
  • Regularly clean and update your contact lists to maintain list hygiene and engagement.
  • Monitor list performance and analyze key metrics to optimize your email marketing strategy.

Segmentation and Targeting

marketing strategy for businesses

Utilizing list management tools to refine and organize contacts, we now shift our focus to the crucial aspects of segmentation and targeting in email marketing strategies. Effective segmentation involves dividing contacts into smaller, targeted groups based on shared characteristics or behaviors. Targeting then tailors marketing efforts to these specific segments to maximize relevance and effectiveness. Using tags and custom fields allows for more granular and targeted segmentation of contact lists, enabling personalized and relevant messages to different groups within the list.

Segmentation Targeting Benefits
Dividing contacts into smaller, targeted groups Tailoring marketing efforts to specific segments Higher engagement and conversion rates
Based on shared characteristics or behaviors Maximizing relevance and effectiveness Overall campaign success
Using tags and custom fields Sending personalized and relevant messages

Effective segmentation and targeting strategies can lead to higher engagement, conversion rates, and overall campaign success. It is essential for an audience that desires mastery to understand the importance of segmentation and targeting in delivering the right message to the right audience based on valid email addresses, message type, and contacts based attributes for effective marketing.

Best Practices for List Utilization

As marketers, ensuring the cleanliness and relevance of our contact lists is paramount for effective email marketing. To maximize the potential of our lists, we must adhere to best practices for list utilization. Here are some key strategies to consider:

  • Regular Maintenance: Keep your contact lists clean and updated to maintain data accuracy and relevance.
  • Double Opt-In: Implement a double opt-in process to ensure high-quality leads and reduce the risk of spam complaints.
  • Testing and Analysis: Test different subject lines and email content to better understand the preferences of your contacts and optimize engagement.
  • Automation: Automate list management tasks such as tagging and segmentation to save time and reduce manual errors.
  • Performance Monitoring: Regularly monitor and analyze list performance to optimize your email marketing strategy and identify areas for improvement.

Frequently Asked Questions

How Do I Create a Mailing List in Activecampaign?

We create a mailing list in ActiveCampaign by navigating to the 'Contacts' tab, selecting 'Lists,' and clicking 'Add a list.'

After providing a descriptive name and website URL, we include a list description and personalization tag in the modal window.

Clicking 'Add' completes the list creation.

Contacts can be added through importing, manual addition, or subscription forms.

This method ensures an organized and compliant approach to managing contacts.

What Is the Difference Between a List and a Tag in Activecampaign?

Lists in ActiveCampaign are broad contact segments. They are visible internally and integrate with third-party programs. Different types of email lists include prospects, customers, test lists, and advanced lists.

Tags, on the other hand, further segment lists. They are specific for detailed categorization.

Custom fields allow for targeted segmentation. They help in organizing contacts based on specific characteristics.

Segmentation groups contacts with shared characteristics. This helps in creating more targeted campaigns and communication.

When dealing with advanced lists, there are some risk considerations. These include potential unsubscribes and the impact of unsubscribing from specific versus main lists.

How Do I Upload a List to Activecampaign?

To upload a list to ActiveCampaign, we navigate to the Contacts section, select Lists, and then Add a list.

After providing a name and URL, we import contacts from a CSV file or manually add them.

It's important to ensure compliance and add a list description to remind contacts why they're on the list.

Using subscription forms, email opt-ins, or SMS subscriptions, we can efficiently add contacts to the list.

How Do I Create a Contact Email List?


Creating a contact list in ActiveCampaign is simple. Just follow these steps:

  1. Click on the Contacts tab.
  2. Go to Lists and click 'Add a list'.
  3. Give it a clear name and description.

After that, you can add contacts in multiple ways:

  • Import a CSV file.
  • Manually enter the contact details.
  • Use a subscription form.

This feature helps you organize and manage your contacts efficiently.


In the garden of email marketing, our lists are the fertile soil where relationships with our contacts can grow. By tending to our lists with care and attention, we can ensure that our campaigns bear fruit.

With ActiveCampaign's list management tools, we can cultivate our lists to yield the best results and nurture our connections with our contacts.

Let's continue to tend to our lists and watch our email marketing efforts blossom.

Continue Reading