You may have noticed that when you share your email campaigns on social media platforms, the preview can sometimes appear distorted or fail to grab attention as you’d like.
Well, that's where social cards on Mailchimp come in. They're like the virtual business card for your email campaigns, providing a snapshot of your content that entices people to click through.
But how do you make them work for you? Stay tuned as we uncover the power of social cards and how they can elevate your email marketing game to new heights.
Key Takeaways
- Social Cards on Mailchimp allow customization of image, title, and description for shared email campaigns on social media.
- Leveraging Social Cards in Mailchimp increases visibility, engagement, and provides free advertising on social media.
- Social Cards enhance visibility and engagement of email campaigns on social media.
- Customizing image, title, and description increases brand visibility, reach, and drives traffic to websites or landing pages.
Understanding Social Cards on Mailchimp
To effectively enhance the visibility of our email campaigns on social media, we can customize the image, title, and description using Social Cards on Mailchimp. Mailchimp's Social Cards feature allows us to control how our campaigns appear when shared on social networks. By enabling and customizing Social Cards in the Campaign Builder, we can choose an image, input a title and description, and preview how it will look on platforms such as Twitter, Facebook, and Pinterest.
It's crucial to ensure that the images for Social Cards are at least 600px wide and to be mindful of character limitations for titles and descriptions on different social media platforms.
Once we've set up our Social Cards, we can manually refresh them on Facebook and Twitter using their respective debugging or validation tools. This ensures that the featured image and text display correctly.
Leveraging Social Cards in Mailchimp can significantly increase the visibility and engagement of our e-newsletters, drive more views for the web version of the email, and provide free advertising for our brand on social media. It's an essential tool for maximizing the impact of our email marketing campaigns across various social platforms.
Benefits of Social Cards
Social Cards in Mailchimp consistently enhance the visibility and engagement of our email campaigns on social media. They allow us to customize the image, title, and description that appear when shared. Enabling social cards increases our brand visibility, reach, and drives traffic to our website or landing page. Customizing social cards in Mailchimp is easy and can be done within the campaign preview.
Social cards work with platforms like Facebook, Twitter, Pinterest, and LinkedIn. They help to generate more views for the web version of the email. Refreshing featured images and text on Facebook and Twitter helps ensure our social cards display correctly.
Benefits of Social Cards:
- Increase brand visibility and reach
- Drive traffic to our website or landing page
- Generate more views for the web version of the email
- Ensure correct display on social media platforms
- Enhance engagement and social shares
Using Social Cards in Mailchimp is essential for optimizing our digital marketing efforts and maximizing the impact of our email campaigns on social media.
Setting Up Social Cards on Mailchimp
After realizing the benefits of social cards in increasing brand visibility and driving traffic to our website, it's important to understand the process of setting up social cards on Mailchimp. To effectively use social cards, we need to pay attention to the images, text, and campaign URL we use. Below is a table outlining the key elements and steps to set up social cards on Mailchimp.
| Element | Description |
|---|---|
| Images | Ensure images are at least 600px wide, with optimal height depending on the platform. |
| Text | Craft compelling and concise text that encourages engagement on social media. |
| Campaign URL | When your campaign URL is shared after you send, your Social Card will display as expected. |
After creating a campaign, we can set up our social cards by adding images directly to the auto-post in the Campaign Builder. It's suggested to avoid using social cards with replicated campaigns, as they may display content from the original campaign. Instead, save the previous campaign's layout as a template and enable Social Cards in a new campaign. By following these steps, our social cards will be optimized for platforms like Facebook and Twitter, enhancing our brand's visibility and engagement.
Optimizing Social Card Display
When optimizing Social Card display, we can ensure maximum visibility and engagement by customizing the images and text for different platforms. To achieve this, we should consider the following:
- Customize Images: Tailor the images for each platform to ensure they meet the specific size requirements. For example, Facebook requires images to be a minimum of 200-by-200px, while other platforms may have different specifications.
- Text Optimization: Craft compelling and concise text that complements the images and encourages clicks. Customizing the text for each platform can enhance its effectiveness.
- Avoid Replicated Campaigns: Refrain from using Social Cards with replicated campaigns, as they may display content from the original campaign. Opt for creating new campaigns or saving previous ones as templates to enable Social Cards effectively.
- Utilize Auto-Posts with Images: If adding images directly to auto-posts, ensure that they're visually appealing and relevant to the content. Note that the Social Card won't display in the auto-post, but the images will be visible.
- Enable Social Cards in Email Campaigns: Follow the necessary steps in the email designer and under Social Card Settings to enable and customize Social Cards for email campaigns.
Troubleshooting Social Card Issues
Upon encountering issues with Social Cards, we can troubleshoot by reviewing the image dimensions and ensuring they meet the platform's requirements. Social Cards may not display correctly if the images don't meet the specified dimensions. For example, ensure that the images are at least 600 pixels wide, with the appropriate height for each platform.
Additionally, when using Social Cards with replicated campaigns, content from the original campaign may be displayed instead. To address this, it's recommended to save the previous campaign's layout as a template and then enable Social Cards in a new campaign to ensure customized Social Cards display properly.
When encountering issues with Social Cards not pulling in images for auto-posts to Facebook, consider adding the images directly to your auto-post in the Campaign Builder. It's also important to note that when sharing your campaign URL after sending, the Social Card will display as expected.
Lastly, avoid using smaller images for Social Cards as Facebook may create a more compact display, affecting the overall appearance.
Frequently Asked Questions
What Does It Mean to Enable Social Cards in Mailchimp?
Enabling social cards in Mailchimp means customizing the image, title, and description that display when your email campaign is shared on social media. These cards should be at least 600px wide, with optimal height varying by platform. Manual image additions may be necessary for Facebook auto-posts.
When reusing campaign layouts, save as a template and enable social cards in a new campaign to prevent original content display.
Troubleshoot issues using Facebook's Open Graph Debugger or Twitter's Card Validator.
What Is a Social Card?
Social cards are customizable images, titles, and descriptions that appear when sharing email campaigns on social media. They increase visibility and engagement by handpicking content for sharing.
Enabling them in Mailchimp involves toggling the 'Enable Customized Social Cards' slider, choosing an image, and adding a title and description.
Troubleshooting incorrect images or text involves using Facebook and Twitter debugging tools to manually refresh data.
What Are Social Cards on a Website?
Social cards on a website are preview snippets that display when content is shared on social media. They allow customization of the title, description, and image shown when the website link is shared.
This helps improve the appearance and engagement of shared content across social platforms. By utilizing social cards, website owners can control how their content appears, making it more appealing and shareable.
What Does Adding a Social Post in Mailchimp Do?
Adding a social post in Mailchimp allows us to customize how our email campaigns will appear when shared on platforms like Facebook, Twitter, and Pinterest.
We can choose the featured image, title, and description that will be displayed when our campaign URL is shared on social media.
This helps increase the visibility and engagement of our newsletters, enhancing our brand's online presence and reach.
Is Using Social Cards on Mailchimp Related to Cleaning Email Lists?
Using social cards on Mailchimp is not directly related to cleaning email lists. However, having a thorough understanding of Mailchimp cleaned emails is crucial to maintaining a healthy and engaged subscriber base. Utilizing social cards can help increase engagement and grow your email list, but it’s important to also regularly clean and maintain your list for optimal performance.
Conclusion
So, now that you know all about social cards on Mailchimp, it's time to take your email campaigns to the next level.
With the power to customize your social cards and increase visibility on various platforms, you can reach a wider audience and drive more traffic to your e-newsletters.
Get ready to see the impact of social cards on your email marketing efforts – the results might just surprise you!
Natali – Editor in Chief (Strategy and Mastery, AI Expert) Natali, our Editor in Chief, is the driving force behind our content’s strategic direction. With a keen eye for detail and a deep understanding of market trends, Natali ensures that our content is top-notch and strategically aligned with our client’s goals. Her expertise in AI helps to seamlessly integrate advanced technology into our marketing strategies, pushing the boundaries of conventional marketing.
